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Welcome back to the series
a series for online content creators
and content managers
who also handle monetization.
I'm Aurora.
I work in Policy Education for Publishers at Google.
These are my two cohosts,
- Organica... - Organica.
...and Monetized.
In this episode,
we will talk about why it is important
to have good, quality content.
Let me start by saying:
provide unique and relevant content
that gives users a reason to regularly visit your site.
Google may classify pages that have thin content
with little or no added value
as low quality.
I'll talk about four types of low-quality content
that will impact how your site does,
both in your organic search
as well as in your monetization strategy.
First, automatically generated or auto-generated content.
This is programmatically generated content.
In cases where its intention is to manipulate search rankings
and not help users,
Google may take algorithmic or even manual actions on it.
Organica, give us some examples.
Text that makes no sense to the reader
but that contains search keywords,
low-quality translations by automated tools
with no curation before publishing,
stitching or combining content
from different web pages
without adding any sufficient value.
Second, thin affiliate pages.
There are many great sites monetized with affiliate links
that add value.
For example, by offering original product reviews,
ratings, or product comparisons.
If you participate in an affiliate program,
make sure you differentiate your site from the rest.
Unique, high-quality, and relevant content
provides value to users
and distinguishes your site from others,
making it more likely to rank well
in Google Search results.
However, thin affiliate websites
do not provide additional value for users.
These sites are often templates
with replicated or similar content.
Thin affiliates create a frustrating user experience,
and they're not useful for our users.
Thin affiliate sites consisting of content that appears
in many other places on the web
may be negatively perceived by search engines and users alike.
What can you do to help your site stand out
and differentiate from others?
Ask yourself:
Why would a user want to visit my site first
rather than visiting the original merchant directly?
Make sure your site adds value
beyond simply republishing content
from the original merchant.
Avoid making the affiliate program
the central part of the content of your site.
Move your unique and exciting features
into the foreground,
such as information about price or product category.
Ensure your affiliate program
matches the product category of your audience.
The story goes this way:
the better the affiliate program fits your site's content,
the more value it will add,
and thus, the more likely you will be
to make money from the program.
Use your website
to build a community among your users.
Regularly create unique and valuable content
that your frequent users will care about;
this will help build a loyal readership
and can also create a source of information
on the subject you're writing about.
Keep your content updated and relevant.
Fresh, on-topic information
is more useful to users
and, in turn, is compelling for search engines
to keep up to date in their search results, too.
A third type of low-quality content
is replicated content from other sources.
You can learn more about it
on the replicated or duplicated content
and what to do with it episode
in this series.
Fourth, doorway pages.
These are sites or pages created with minimal unique content
meant to focus on specific keywords.
They're bad for users
because they don't provide unique value
and end up taking the user to essentially the same destination.
Sometimes, they also lead users to intermediate pages
that are not as useful as the final destination.
They're made just for search engines
with little or no original content.
Search de-prioritizes them.
Publisher networks, such as AdSense,
have policies requiring original content,
and they're generally a waste of everybody's time,
including the publisher's time.
Organica, give us some examples of doorway pages, please.
Having multiple domain names or pages
targeted at specific regions or cities
that funnel users to one page;
pages generated to funnel visitors
into the actual, usable, or relevant portion
of your site or sites.
So remember,
make sure your site
provides unique and relevant content
to your users.
Although monetized and organic content
work in different ways,
sites that don't meet the monetization and organic search guidelines
may be removed from the Search index
and have their ads disabled.
In the next episode,
we will deep dive into user-generated content
and building your community.
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and leave a comment
if you have any cool topic suggestions
for future episodes.
Until the next time.
Goodbye.
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[Aurora] Good?