- Would you like to send the perfect,
welcome email to your customers?
Hi, is this Andriy,
the founder of Flowium email marketing agency,
as well as this YouTube channel. In today's video,
I'll show you the perfect, what I believe,
welcome email and show you an example.
And also this company,
in addition to putting all the pieces together in the
welcome email and including all content that I recommend
always to our clients,
they also lay out their template the same way as I described
in the last week's video about seven essential,
template elements. If you didn't have a chance,
I strongly recommend to check out that video.
It will give you better understanding of this video today.
The company we'll be talking today about is Ka'Chava
a meal replacement, and no,
they are not sponsored in this YouTube video.
I just loved their product,
but I loved their email even more because they doing a great
job and I want to dissect it and explain you why.
So this is their email,
and when I subscribed to their newsletter,
I was not the customer. Actually, my wife is the customer,
so I do not receive customer related emails.
I receive other just subscriber and not a customer.
So this is the email and as you can see,
they welcomes you and they welcome you not to the company,
not to the brand. They welcome you to the tribe.
You understand there's bigger picture. It's not about the,
the brand it's about the community.
So I love that subject line. It's very short,
but it's very meaningful. So the next thing is that copy.
So they have a logo. As I said, in my previous video,
this is one of the essential elements of template design.
This is their logo. It's not big.
It's like nicely placed. It's good size.
And then we have welcome to the Ka'Chava tribe.
Now they are mentioning the brand and they are stating the
mission.
We always create this kind of email for our clients,
where we either tell their story, their mission.
We tell why the company was created and so forth.
So Ka'Chava the brand that doing the greatly,
in few words explaining you their brand.
And also they have like lifestyle picture. It inspires you.
Then there's why they made this brand.
This is very important.
The person received your first email,
and this is the chance to impress your subscriber.
And you impress not with a 10% discount,
20% discount or sales pitches. You impress with your story.
I think it's very compelling. One,
the founder or the team explains why they created,
how they created and so forth. Additional thing,
which is important. As you can see,
they give you a short blurb about why they made it.
And here's call to action.
It's very important because some companies, what they do,
they tell their story,
or they put their mission in the welcome email.
And that's it. There's no call to action.
So I have high open rate because this is the first email,
however,
it has low click through rate because there's no where to
click unless on subscribed or managed preferences.
They doing great job here as well.
So then this is the first part where they show the product
itself. They show the end results because what they sell,
they sell meal replacement in powders
and this is when you mix it. It looks like this.
And actually I just had a one serving of Ka'Chava today.
So again, they doing the same thing.
So they telling more stories, "It's all about ingredients".
And as you can see, if you want to learn more,
you can click it here.
So they giving you like blurb to catch attention,
especially with this kind of cool pictures.
Like I have no clue what it is,
but it looks cool and you want to click on it.
I can only predict now,
but I believe those three blog posts are the most popular,
or maybe they want to push it hard to their audience.
Like how does Ka'Chava compares to others,
which is great, top supplement benefits.
If I'm considering their product, all those
topics are in my head or may not be in my head,
but when they read it.
I want to know. Okay, so here's social proof.
I'm debating here. Like we need to split this.
I would recommend to split this here. Like,
should we include social proof.
in this email first email? Or maybe down
the line, like second or third email, but anyway,
it looks good. It's not out of order.
It looks good here.
And here they have like almost sales pitch,
try Ka'Chava risk-free. But this is, it's not too pushy.
They are not trying to push their product to you,
they want to educate bout why they created,
why it's healthy, why X, Y, and Z.
And then like, Hey,
if you're considering, try it risk-free so there's no
friction. Like if you want to try it, try it risk free.
I love this email.
That's why I decided to record this video,
working through it. You follow the same structure.
You don't have to do the crazy design.
But if you tell your story or your mission or your values to
your subscribers, to somebody who subscribed,
they are more likely to buy your product or believe in your
mission and support you. Next week,
I will have a series of welcome emails from different
companies, including Ka'Chava
and not only the first welcome email,
but other emails in this sequence.
And I will show you things that company does very well and
which I would recommend for you to do as well.
Is there for you if you e-commerce business or there,
or for your clients,
if you agency or freelancer and working for e-commerce
business owners, in case you have any additional questions,
please leave them below.
And if you are new on this channel, please click
subscribe, and hit the bell.
Thank you. See you next week.