Rachel which Industries do you predict are most likely to grow during this economic downturn so
we're not in an economic downturn uh it so okay couple things
if
realize that unemployment is at an all-time low it's as low as it can go three percent is
full employment I know I know in some of you are saying you're crazy because I'm unemployed and I
can't find a job when you look at the market itself there's Financial aspects real estate
aspects employment aspects and other things and then there's Global aspects and local aspects and
all this stuff needs to be factored in there are sectors along the way some Zig some zag
and then there's the bullhorn that you get it fed through right it's like the bullhorn right
next to your ear that shouts because some large tech company is laying off a bunch of people and
you think Tech is going to hell which is so not the case so so wait but hold on your question is
fair and I'm gonna get to it I just I need to say this like I mean I because it yes we could
have a recession I'm not I don't know that if I knew these things I would be doing something else
other than this but when I look at like myself you and getting a job and those kind of things
the market is healthy employers are hiring they're paying a lot of money okay people I mean like day
after day I'm getting emails from people with gigantic races some are six figure races like
I mean they're just there's all kinds of money out there there's all kinds of opportunities
if you're wondering well I'm having a hard time there are many reasons why you may be having a
hard time but to get to Rachel's question number one I want you to know the Market's
still healthy okay that's just first and foremost but second let's say the market turns and it does
it does go down and yes some organizations are letting people go and some organizations
are not hiring at the rate that they might but I want you to know that's not the case universally
and even if we go into a recession there will still be loads of companies that are hiring
simply because companies will still grow even though we're in a recession and and certain
and certain companies are going to thrive as a result of it now I tend to be a big picture
thinker meaning meaning what are the most um prominent organizations or industries that
are likely to thrive no matter what well from a macro perspective we have an aging population okay
the Boomers um you know I'm Gen X I'm a I'm a you know I'm an early you know Gen X I'm almost a baby
boomer but I'm a couple years late uh you know the the they're retiring their health is waning right
Health Care is always going to be prominent I.T to support them um health support consultancies
that support Health Care Systems like hospitals networking systems and other doctor-based systems
and anything like that those are always they're going to be thriving technology will always thrive
certain organizations that let people go because their Tech arm is either archaic they didn't keep
up they didn't investigate or Channel investment into the latest Technologies they weren't Forward
Thinking is not an indication that things are going badly it's that particular company or that
particular product line becomes extinct so wait I mean give you a great example we had somebody
that would literally take my video and chop it up and then take that take that video and
give it to a a videographer who would then put some titles on we do some very light editing but
basically so I didn't have to handle it cost me 1500 bucks a week or whatever the hell it costs
in time and effort and this and that the lag time and whatever now I pay 300 a year for a piece of
software that Cara runs and she hits a button and it chops it all up and it's not perfect and
then she massages some stuff and then make sure everything's in order and loads it up okay like
can you imagine the difference okay well now that person who was doing that function for me
um I would probably reallocate to something else right kind of thing that doesn't mean
things are bad it's that AI technology was able to now replace a particular person so
I'm always a fan of the technical sectors and then when I look at
um I start to break Industries down by their their layers so let me let me give an example let's just
say sake of argument that we hit a recession like we start going like this right and the Dollar's
getting squeezed and people are out of work and they don't have any money to pay for anything
generally speaking what happens is you look across a sector like let's call it entertainment Loosely
okay it cost I don't even know what it costs to go to a show 20 bucks to walk into a show
it's forty dollars for me and my wife and you know my wife wants a popcorn and expensive pop
or whatever cost me 60 bucks to go to see a movie okay all right well I want to be entertained but
I'm not going to go to the theater because that's too expensive because I don't have any money and
I'm out of a job so now what what's Netflix cost or what's right what's some other less expensive
medium that satiates something people generally want okay so I look at those sectors because what
movie theaters are a what a luxury they're not a necessity but I need to be entertained so I I
want some Outlet okay you can look at sectors that way then you look at okay well what are the first
things that generally go it isn't Consumer Staples right you still need need to eat right you still
need to wash your clothes kind of thing so those those um Industries will tend to stay intact or
won't fall off as far as consumer discretionary so this consumer discretionary markets and the luxury
items and all the other things that people don't actually need to do will likely get suppressed
when their pocketbook gets squeezed or when right when the value of the dollar goes down inflation
goes up or all that other stuff is happening so that's the way I start looking at sector by sector
is it something people need is it not is it something that can be handled at an Outsourcing
basis or less expensive can it get buoyed is it something was the company just mismanaging
themselves and you you look at this on a case-by-case basis one thing that I that
you can do also is is is when covet hit a couple years ago so now we're talking three years ago
I put a video out in like March 2020 or maybe it was like just the beginning of April 2020 and and
I'd identified 36 sectors at that time that we're going to thrive as a result of coven and I looked
at the cause and the effect and what you all want to do whenever the [ __ ] hits the fan is you want
to look at the Ripple effects meaning so like when covet hit it wasn't just about okay well like Zoom
Stack's gonna go up it's no home delivery is going to go up right because we can't go to the grocery
store or we could go to the grocery store but I can't go to the shop you know the shopping mall
and some of these other places okay right so maybe right consumer discretionary goes down but what
else well hang on a second Amazon's going to go up right that's great that okay so that's great
because I need there was something that caused me to now shop more online I people already do
it for convenience but they really have to do it now okay wait hang on what does Amazon need they
need paper they need cardboard okay what are all the cardboard companies what's paper made
of right let's go look at the lumber right let's look at the whatever the recyclers and all this
other stuff right like you got to keep going because everything is connected so when I look
at you know anything happening any Trend in the market most people can't even see the trend the
ones that can see the trend don't look behind the curtain and then the ones that look behind
the curtain don't look far enough to see actually what's going to happen so I start going up buying
cardboard stock right right that's how you look at your jobs right you all know what you do right
like I like to think and about like I know this industry I know the sector I can see the trends
what's going to happen who's buying our products go to the right like kind of thing and that's how
I look at it so I don't want to just say well this is going to thrive and this is I want to give you
the I want to give you the line of thinking that helps you understand how to trace so that you are
targeting the right kind of of organizations and then the next thing I would tell you uh Rachel and
anybody else when you are investigating Industries and you are trying to figure out is this industry
going to thrive or are they going to be receptive to my boss hunting messages or marketing messages
or whatever you want to call them what I have the boot campers do and of which you're one and but
a lot of the one the ones that I have I have them lay out customer segments or in your case company
segments or industry segments so Rachel what you could do is you could say okay Andy says Health
Care Health Care pick a health care segment you're a marketer so what what are you gonna what are you
going to do in healthcare Market you could you could go to healthcare technology companies and
go be a marketer at a healthcare technology company if you wanted to right kind of thing
okay so you make a segment Healthcare technology and you find those companies then you say okay
Andy says consumer staples are gonna are safe I'm gonna make a segment of those then Annie says okay
hang on I'm gonna go look at these technology companies or any wants me to go buy cardboard
or whatever right kind of thing then what you do is you start listing companies within the segments
you don't go boss hunting yet then after you identify the companies you research the companies
within this within the segment and you look for organizational structure try to figure out oh I'm
a marketer where would I go would it be the chief marketing officer would it be the VP of marketing
or the director of marketing maybe you're an engineer what kind of product engineer are you
what kind of system engineer are you and you want to try to figure out who the likely management
team boss or group is that for those Healthcare technology companies that you would go to then
you want to make a list and you want to do that for all the segments then what you do is you take
a cross-section of the different segments and you send your boss hunting messages across your array
not down your array meaning you don't Target all the healthcare I.T companies and that you want to
go market for you don't do that you you go and you sample across the segments to see which segments
are getting back to you hey Rachel it would be great I'd love to talk to you about this
awesome hang on Annie look this consumer staple thing is really working great then go after all
of those then when you're exhausted those go after another segment kind of thing so what you're you
get this you're a marketer right you you market across your segments to see which segments are
most receptive I could tell you the demographic of a boot camper how why because I marketed across
segments I know my teaching reaches 22 year olds to 77 year olds but I know which where the heat
map is of the most of them right because what because we collect the data we look the way I
teach you caters to a particular type of you so that's what you need to do when you job search
right if I was catering to a particular type of you I would create 60 second shorts only
right but that's not who I that's not who buys my product
kind of thing you do the same thing when you jam search that's a really
great question that's really great question thank you for asking me I hope that helped