- When you don't have a ton
of time or resources, every penny counts.
So when you invest budget
into a social platform for your marketing efforts
you need to know which one is going to have the highest ROI.
Don't worry, I have you covered.
I'm Tory, a marketing manager here at HubSpot
and by the end of this video
you're gonna know which social platform has the highest ROI
and get a peek at a social media trend
you can start taking advantage of right now.
If you wanna follow along with the data
I'm gonna share or just want access to the complete thoughts
of over 1000 survey marketers for free,
download our offer in the link below.
Our team surveyed
over 1000 social media marketers around the world
on which platform see the biggest ROI for them.
Here's what we discovered.
Coming in third place with 14% of marketers saying it
gave the highest social platform ROI, YouTube.
YouTube is used by 55% of surveyed marketers
with 47% looking to increase their investment in 2023.
Why is that?
Well, two possible reasons include it's among the
top three platforms that generate the highest quality leads
and as the Internet's second largest search engine
YouTube can help improve your SEO
and overall brand presence.
It's a solid choice to invest marketing dollars into
but you are not here for solid choices.
You're here for that ROI.
So let's keep going.
In second place is Facebook.
I know, I know, I know people still use Facebook
but don't let public perception fool you.
According to our data
Facebook is the number one used platform
by social media marketers.
It's also currently tied with Instagram
as the number one most effective platform
for building social media communities.
That's important because brands
with an engaged social media community will win
in 2023, with 90% of marketers saying
building an active online community is crucial
to a successful social media strategy.
For those that don't know, an online community is a way
for your brand to have direct access to customers.
It's an opportunity to track common complaints,
ideas for improvements
and provide your customers with a space to connect.
The undisputed champion currently holding the highest
social platform ROI is Instagram.
Among our marketers, Instagram ranks number one
for ROI, engagement and offers the highest quality leads.
It ranks number one
on best search capabilities and most accurate algorithm
meaning your customers can both find your product
and have an algorithm recommending the most
relevant content to them.
It also touts the biggest ROI specifically
for influencer marketing.
If you are a small business, influencer marketing
is a strategy that you can't afford to miss out on.
If you wanna learn how to find the right influencers to
drive sales without breaking the bank, check out my video
on how to find influencers to promote your small business
at a low cost.
I know the doubts
of not being able to hire a mega influencer with millions
of followers are probably creeping into your head right now
but with 80% of influencer marketers choosing to work
with small creators while just 16% work
with accounts with over 1 million followers
this is your time to get more for a bit less.
As a quick bonus coming
in at an honorable mention is TikTok.
I know, I know it may be shocking
that TikTok didn't make the top three
for our highest ROI, but relatively speaking,
the platform is still pretty new.
According to our survey, while it has the fourth highest
social platform ROI, it's tied with LinkedIn
for the third highest engagement rate of our top three.
TikTok is the new kid on the block.
That's slowly showing how powerful it is by being just
behind our top three in some pretty major categories.
Check out the data and the report
for yourself to see which ones, and with its 2023 prediction
that TikTok will start to be a place
for more actionable entertainment rather than a home
for clickbait, it shows an opportunity
for brands to both grab attention and earn trust.
But remember, no matter which platform you choose
there's a trend you need to keep in mind.
Re-sharing the same content
across platforms won't fly in 2023.
I'm talking to three types of social media marketer here
the ones who make content from scratch for each platform,
the ones who share similar content
across platforms with small tweaks
and those who share the exact same content
across all platforms.
In 2023, no matter which one you are
you'll need to double down
on tailoring your content to the needs of each platform.
Gone are the days of making one piece
of content that can stretch across platforms with no edits.
With all that in mind
you now know which social platform has the highest ROI.
There are three things you need to do.
Make sure you invest wisely.
Choose a platform that best suits your needs
and be sure to download our offer to check
out a bunch of data
from marketers who have already learned these lessons
so you don't have to, let their data inform your strategy.
What social platform have you had the best ROI with?
Comment below, let me know.
Don't forget to subscribe for more marketing insights.
Until next time, bye-bye.
- I can't find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform
so it shares its data across every application.
Every team can stay aligned.
No out sync spreadsheets or dueling databases.
HubSpot, grow better.