In this video we will talk about how to design an effective impact strategy
in this state of art impact strategy module
this is designed to really help you as in organizations to collaborate between multiple
stakeholders could be funders stakeholder could be program organization
could be social enterprise non-profits and so on it has a huge flexibility in a way you can
collaborate between multiple party you can also start with the process which really helps you
start thinking about how to design and communicate impact in a most effective way altogether
so to get started let's start the process through designing first impact strategy
and as you jump in you will see that there are many different ways to design impact strategy
the core principle behind that is to help you design impact strategy that aligns
based on theory of change or logic model based approach and beautifully
integrates the process through impact management process which is the five dimensions of impact
to get started you can start looking at some of the out of box templates
so you can see the example from affordable housing after school programs clean energy education
if you are a funders a portfolio perspective you can look at that perspective small holder farmers
small skills fishing women empowerment and so on and so just choose the strategy and you are ready
to start to play around this may be often be very useful to at least know how other organizations
have been designing the strategy in your case you could be starting by designing your own
theory of change to illustrate this process i'm going to walk you through a few examples that we
have already built for you which is accelerators affordable housing green fish and community health
first let's look at the example of a accelerator
like any other theory of change the most important point here is to really start with the journey
where you can design through a very collaborative process where entire process you will be sharing
your theory of change with anyone that you are really looking to collaborate you can invite them
and also help them develop this theory of change or you can share transparently using simple share
button so that you can share this theory of change publicly or people with the email addresses you
can also export your theory of change anytime and essentially with all the details and explanation
and usage guidelines you will be able to give complete context of your theory of change
so this is a visual process so let's get started so to get started the first thing is to start
editing the strategy and the first and most important start here is to designing the effective
impact statement impact statement goes above and beyond your mission and vision
essentially by being very specific about how you're going to be achieving at what
timeline to be achieving altogether so let's take it look at this from example
from the social impact service so what is the problem we are trying to solve so if we support
small and medium-sized enterprises and individuals in community by providing them access to the
financial capacity building services then they will improve economic output and
create more jobs and ultimately contribute decent jobs foster economic development and
so on and that helps you design impact outcomes outputs activities and inputs
any impact practitioners who are experienced with this process can help you map this process and as
you do that you can start defining some of the goals or outcomes that you're looking to achieve
so for example in case of accelerators they may be looking to build sustainable scalable businesses
enterprise community can impact evidence to relevant audiences impact investments growth
in social enterprise and help social enterprise deliver the deep and social environmental outcome
now as you do that very important that you have clear actionability process defined for you
to achieve that we have one of the most powerful standard metrics catalog built in for you
this has standards from more than 50 plus standard locations from sustainability like CDP to
GRI to IRIS, UNSDG, UNICEF, USAID, World Bank, for you for non-profit then Guidestar
and many of the international development metrics catalog are baked into the platform
you are also likely to start from sustainable development goal so if you are looking to start
with specific sustainable development goal let's say decent work in economic growth
you have 402 metrics that's aligned to that one
so you can start with that one as well or you can also look at other dimensions as well which
can be very useful in your journey altogether so for example by going through the work on
work through the impact dimensions stakeholders operation impact lens and financial
you're likely to find many powerful metrics catalog altogether so you can start that
journey or you can essentially search through any metrics right here let's say you're looking
for education for female i can just start word female and look for the most relevant metrics
that may be very specific to my journey in this case say enrollment or it can be about the
board members depending on your goal or context you like to define the metrics so this example
is for example choosing the metrics from IRIS and you can have that built into your theory of change
altogether as you do metrics process essentially very important that you can also
align those metrics for internal goals typically we recommend using standard metrics when you are
communicating metrics to the outside funders but for internal goals you are you can build many
different type of qualitative and quantitative metrics from number currency percentage long text
you can have documents image video single select multi select multi-value notes
latitude longitude score applications as you can see it's a very flexible way of collecting data so
this really helps you prepare the data from many different sources and the best use of the impact
cloud is to see the 360 degrees of data not only from you but from your all your enterprise and
portfolios with that approach and you can align your portfolio with sustainable development goal
and target and that way you are likely to get clear alignment between multiple
parties all together on top of that you can also align your metrics with the input outputs
and five dimensions of impact as well so it's a very flexible way of designing the metrics cut
and so same thing you can do with the affordable housing examples that we will be taking throughout
where the key importance is to make sure you design the metrics when you focus on key
outcome altogether in fact this is a great example of what not to do as you can see in this example
there are many many outcomes that has been defined and the reality is that achieving all
the outcome at once is going to be very difficult instead because this example is really focusing on
stability and also essentially affordability it is very important that you focus on those outcome and
then obviously add that complement that with the five dimensions of the impact which is
who what how much and impact risk altogether so a lot of these indicators that we have
they really help you understand your results by the demographics and outcome that you are
looking to focus on altogether so we'll go in more details about the data collection and aggregation
in the next video but i hope this was very helpful to you thank you