[Music]
what's up guys this is Ryan welcome back
to my 2020 Amazon FBA mini series this
is part 7 in the series if you're just
jumping into things you should go back
to step 1 I have a whole playlist on my
youtube channel you can watch them in
the right order today we're gonna cover
how to create the product listing and
add it to Amazon's catalog before we
start real quick let me introduce myself
my name is Ryan Howe I've sold over 1.6
million dollars on Amazon and I've been
teaching at the college level since age
25 I recently turned 31 so I've got six
years experience doing that I share that
because I can teach you how to sell on
Amazon I've got a free mini course you
can check out link in the description
I'll deliver daily lessons to your inbox
I've got a free to join public Amazon
FBA community on Facebook as well as a
private one if you join my FBA course
and just so you know you're wondering
what sets me apart I've seen lots of
people talking about Amazon FBA on
YouTube I publish transparent passive
income reports every month since the
first month that I made any sales on
Amazon so you can go back over three
years ago and follow my journey
completely transparent I don't know
anybody else that's doing that so check
that out if you're interested if you
want to project what you can expect as
an FBA seller if you're not selling it
last but not least I have a full-blown
Amazon FBA self-paced course it is the
most thorough one on the internet and
I'm here to support all of my students
we've already seen great results guys
you can check out link in the
description if you want to get started
it covers everything you need plus you
have me to support you so there's really
there's no way to not succeed as an FBA
seller if you join the course truly so
if you want to hold yourself accountable
there no more excuses check that out
last but not least guys you gotta find
your why why do you want to be an Amazon
seller why do you want to start an
e-commerce business where you can make
money passively and wake up every
morning richer than you were before you
went to bed because you're gonna be
making money while you sleep because
that's how these systems that we're
building function cool stuff alright so
back to the purpose of this video today
we're gonna create our product listing
and get it added to am
jon's catalog did you do your homework
after part six we were supposed to place
our order send the money either in full
or just the deposit so that your
supplier can begin production all right
guys so it's finally time to open your
seller central account you may have done
this already in the past but you really
didn't have to until it's time to create
your product listing and it's time to
create your product listing because the
way this works the order it all works
out is once you've paid your supplier it
may take a couple days for them to
receive payment then they can begin
production once your product is produced
we're gonna have our suppliers label the
products with the Amazon product labels
that we're gonna generate in seller
central we're also gonna have them label
the cartons that your products are
delivered from wherever they're
manufactured into the US we're gonna
generate those labels that go on the
cartons in seller central by creating an
inbound shipment that's a little hint a
little preview or foreshadowing of the
next lesson but again just given the
sequence of how this all works out we
need to get the product list and created
first in order to be able to create what
they call an FBA involvement so go to
seller central amazon.com open your
seller account it's time it's go time
alright you'll go there click sign up
and you're officially an Amazon seller
or at least you have an amazon seller
account I guess if you haven't sold
anything maybe you wouldn't consider
yourself a seller alright so in part 6 I
mentioned I wanted to use this hand
sanitizer brand that I'm bringing to
Amazon and unprojected big-time sales if
Amazon ever lets us onto the platform
any any products that are in categories
that have seen a significant boost in
demand as it relates to the surveys of
sickness as I call it
Amazon has made it much harder to list
them on their catalog because they're
trying to keep opportunists that may be
looking to make a quick dollar at
customers expense they're trying to keep
them like off the platform and not let
them do that so we have had to jump into
the Amazon accelerated IP program to get
the fast tracked brand registry and I
found out that you need to create your
product if it falls in this category
is like personal care and household I
think for the sanitizers you have to go
through a completely different workflow
that you can't find any information on
so I was just lucky and I talked to
somebody on seller support that was able
to point me in the right direction but I
just wanted to let you guys know up
front that what I'm about to show you in
this video is the standard workflow but
if you're trying to sell something like
sanitizers masks
you know Clorox wipes whatever you're
gonna have to go through a separate
workflow to get it listed on Amazon I'll
probably do a video on that in the near
future all right you guys ready to get
your product on Amazon apologies that it
took this long into the video to hug
show you the step by step but let's jump
into it so going to seller central hover
over inventory and then go to add a
product next click I'm adding a product
not sold on Amazon because this is your
own private label product it's gonna
have a unique UPC code but if you want
to sell products that are already on
Amazon's catalogue that are not private
label not what I'm teaching you in this
miniseries you can do that by just
searching for it here and then creating
an offer like my girlfriend was doing
that with things from Trader Joe's
alright step 3
I recommend scrolling down on the
category page and search for your
product or your products niche and then
hit select category so I used garlic
press here and then there's already a
category specifically for garlic presses
inside of the home and kitchen parent
category so I would click that all right
step 4 this is the listing creation
screen Amazon recently revamped this in
the last I don't know six months I mean
it was in beta for a while but now it's
the official listing creation screen so
if it looks new maybe you sold our names
on the past and now you're seeing this
it is a little bit nicer newer so by
default you'll see the vital info tab
selected you're gonna need to obviously
fill out the things in red but I
recommend filling out everything you see
here product name manufacturer brand
name product ID so let's go through them
alright product name you're going to
want to front-load it with the most
relevant keywords for your product so if
we are selling garlic presses the first
two words should be garlic press alright
and typically you want to front-load it
like five or six of the most important
Prada he word z' because those are
eligible to show up in the URL of your
listing which helps it rank in Google
and whatnot
it could because it's loaded with extra
keywords now we could do a whole
separate tutorial on SEO search engine
optimization but like obviously you want
relevant keywords in the URL of your
product listening alright step number
six manufacturer and brand name
typically I put the brand name as the
manufacturer name unless you have a
separate manufacturer like fitting the
hand sanitizer example I I know the
people that are owned the manufacturing
and they own the brand but they're two
separate entities in our case with
private label they're most likely you
can just put the same thing in both
alright step seven product ID you're
gonna want to change the drop-down on
the right hand side to UPC and then
you're gonna want to put your UPC code
in the Product ID field now you can
google how to get a UPC code and do it
through the I forget what it's called
but if you do it like the the proper way
it's gonna cost you quite a bit of money
I'm pretty sure it's like over a hundred
dollars maybe even two hundred if you
want to do it the improper way you can
just go to eBay and buy like five
hundred UPC codes for like five dollars
you're not supposed to do that
that is the improper way and you are
putting your product at risk however I
know many people that do it that way and
I don't know many people that have had
problems so if you want to save a couple
hundred bucks
eBay is there for you create product
listing step number eight we're gonna
click the offer tab now so we've got
vital info out of the way click the
offer tab you should see a red
exclamation point there now seller SKU
is not required but trust me you will
thank me later when you if you ever
forget to fill out seller SKU when you
create a product as you can see there
once it's submitted the field cannot be
changed so you're gonna want to put
something here that is relevant to you
about your product I typically will put
like an acronym maybe of like the brand
or the product name this will be visible
on like product labels so don't make it
something like stupid and if you don't
fill it out Amazon will generate one for
you but trust me like when you have when
selling a bunch of different products on
Amazon and you go to your inventory tab
or you go to like your spreadsheets for
accounting purposes you know you want to
log all the relevant things like product
names SKU Aysen
just it's your life's gonna be a lot
easier if you make it relevant you know
and I like to at least front-load it
meaning the first couple letters
something that you can identify it just
by seeing those and you can do like you
know garlic press you can literally just
say like all caps garlic press - and
then you know if you want to sell
multiple about multiple garlic presses
maybe you put some unique identifiers
there after the dash so that when you
sell like maybe say garlic press - one
pack and then in the future you can do
garlic press - two packs have a separate
SKU that's two packs of garlic presses
or garlic press with an add-on you know
zero zero one zero zero two zero zero
three whatever alright item conditioned
select new from the drop-down standard
price put your price in now as an FBA
product you probably want to increase
your price from whatever you're planning
on selling it as buy let's just say
maybe like twenty to thirty percent
because if Amazon loses your product
when they receive the inbound shipment
or when they're like putting it on the
shelves you can get reimbursed and
they'll reimburse you based on this
number so if you inflate it a little bit
you're setting yourself up to make a
little bit more money off Amazon should
they lose your products
protip their last but not least click
the images tab and upload at least one
image now it may not flag it as required
but I've always done this I'm pretty
sure Amazon like wants to have at least
an image associated with every listing
on their catalogue one thing you should
know is that that first image needs to
have a white background all right we are
not creating our final optimized product
listing right now we are just creating a
product listing that hopefully nobody
sees so that we can create the inbound
shipment cuz remember like this listings
not even eligible to sell anything until
there's actual inventory to be sold
which we are at least a month away from
because if you think about like your
manufacturer solicitation per
to manufacture the product typically
like 21 to 28 days let's say on average
then you need to get it shipped to the
United States even if you pay to get it
shipped by air express that's like two
three four days and then Amazon has to
receive it which can be another like day
day and a half so there's still a little
bit of time before inventory gets to
Amazon and we have plenty of time to
optimize the listing between now and
then we just gonna get the listing
created now so upload a picture as your
primary image make sure it has a white
background and you should be fine all
right and that's it guys then you just
hit save and finish and you're good so
your homework before we jump into the
next lecture is to get your product
listing created alright it's an exciting
time you should be excited I'm smiling
for you for getting this far and next
time we're gonna create that FBA inbound
shipment alright so any I just realized
I need to update this picture right here
because if you were watching my my
videos from last week I had a day where
I sold just under fifteen thousand
dollars on through seller central in a
day so I used to think that like
cracking four grand was cool had this
screenshot that I had been using from
the past but yeah 15 K kind of blows
that out of the water so let me update
that for the next one alright guys
that's it thank you for watching this
video till the end do me a huge favor
just hit the like button if you got any
value out of it if you're not subscribed
hit the subscribe button please I
promise you like I'm gonna keep dropping
the tutorials that are gonna help you
improve your online business make more
money that's obviously all of our goals
right and you know I'm trying to do it
the right way here I'm not trying to
give you like blind advice I'm trying to
give you good advice and show you why
you can trust it because there's a lot
of people with opinions out there I want
you to trust my opinion because I'm out
here actually doing when I talk about
not everybody you see on YouTube is so
just you know just wanted to make that
clear thank you so much though I will
see you guys at the next video
thank you
[Music]
[Applause]
[Music]