Hi, I'm Lucy Griffiths and great to meet you.
I am going to be explaining how to use a lightbox and to create product videos
that really stand out and help your product to be the star.
People want to understand how your product works. They want to see that it moves, that you can
set it up easily and also that it looks beautiful, so you want to make it look
the most beautiful product that it can possibly look. And that's why your
photography or your videos are really important for that reason and when it
comes to a product video people are five times more likely to watch a product
video than they are to read some blurb about the product video. So it really
makes sense for you to be doing very simple product videos, how to use the
product and also what it looks like and they get to see it in much greater
detail. So ,when you are creating your videos, really bear this in mind, think
about the user. What does the user need to know about your product? And perhaps
the easiest way to do that is by asking friends or family, someone who doesn't
really know the product and ask them to sort of look at the product for the
first time and say, what do I need to know and what questions might they have?
What would they like to see in the video so that they can really get a sense, what
it's about, how it looks, how it works, before they purchase. And if you can
cover off all those bases then it means that people are much more likely to buy
the products, whether you're selling on Etsy or Amazon or on your own website.
It really makes sense to have a strong product where people really understand
it and when they do they're much more likely to buy. Okay, so we're going to
talk through the basics of using a lightbox and for this video I am being
shot by someone who is using a beautiful professional camera that shoots in 4k.
But I'm going to show you that you can create lovely images quite simply by
using your mobile phone, so you don't need to think I need to spend a fortune
on this, you can use much greater like technology and bigger cameras if you
want to. If you're you know fully aware of how to take photos and video is just
the next step, there's no reason that you can't also do this for your videos. But
if you're just starting out, start with a mobile phone because it's very simple
and it works and some of the greatest Hollywood film directors are now using
mobile phones to shoot Hollywood movies and you wouldn't know the difference.
So, there are definitely tricks and tips to help you but you can just start with
your mobile phone. Okay, so should we get started?
So, here we are with a bunch of flowers and when I just try and take this bunch
of flowers, just on my dining room table, the flowers don't really look that great.
No matter what Instagram filters I put on them and video, you you can't have the
same array of filters and it just doesn't have the same effect. Using a
lightbox means that the light bounces off all sides and everything is white,
everything reflects back, so it is so much better once it's in the lightbox.
The light reflects evenly over all the surfaces and really helps the flowers to
bounce out and be seen and the detail, so if you're someone who is you know a
florist or a flower arranger, then having something like this
when you're working in bridal parties, it really helps show off the best of
your abilities very very easily and you could do this on a regular basis and you
don't need to spend a fortune on new product photography all the time. So, with
something like a bowl that essentially you want to look down on the design so
in this case I'm gonna film mainly from up above and the great thing about a
lightbox is that you have that possibility as well and then I'm just
going to close down the flaps of the box and and then filming from up above and
you can essentially get the lens so that you are perfectly lined up in the box
and you can shoot some video and using, using video like this, enables the light
to catch so much more effectively and show off the things like you know if
you've made something like this bowl here has been beautifully designed and
it if you were just shooting a video normally it wouldn't show off in the
same way. So, using using something like a lightbox enables you just to have that
much more control over the light and the image and how it reflects back. When
you're shooting jewelry it's really difficult to show off how beautiful a
piece of jewelry is until you've got the perfect light on it and that's why
something like a lightbox really shows that off and maximizes your potential
sales and customers because it looks so enticing. So, it's well worth investing in
a lightbox if you have a jewelry business. So, using a non-reflective
box means that the light bounces off the jewelry and not the surface that it's on
and so it means that your jewelry will stand out even more, so it's well worth
looking at and investing in. They are not expensive on Amazon
and it's worth doing for both your photography and your videos. So, try again,
make sure that you're using 5 to 10 seconds per shot and go close up on
details, show us the detail of the jewelry, show
us the exquisite working and then also show us a top shot from looking down on
the jewelry so we really can imagine that jewelry.
These should explain a little more about using a lightbox to shoot videos
that will enable your products to really stand out because remember that five
times more customers or watch a product video than read about it. So, it's really
worth investing in doing something that will help your products to stand out
because it's really hard just to shoot a video but if you're using your iPhone
and a lightbox then you can create videos that do look professional.
And once you've got those videos then you can turn them into things like an
Animoto video or something to put on YouTube and those products will really
stand out. It's important to have the products with also some how-to videos,
how to use the product and also more details about the product and also for
them to get to know you, the business owner. But at the same time the most
important thing when you're actually buying the product whether it's on Etsy
or Amazon to be able to see it and think oh yes this would look really nice in
somebody's stocking or this would look brilliant on my wall. That's what you
want to know so think about the customer and create an experience just for them.
Have a great day and I hope this videos helped you and please let me know how
your videos went and I'd love to see them. Much love, bye bye!