- So how many of you have heard of the saying Time is Money?
Okay, that's also a lie.
Time is not money.
Time is never money.
It sounds good.
It's a myth.
Because you can't get your time back.
You can always make more money.
You cannot make more time.
(powerful music)
- [Announcer] The King of High-Ticket Sales.
World's Highest-Paid Consultant.
Media Celebrity.
Multi-Millionaire Entrepreneur.
Acclaimed TEDx Speaker.
International Best-Selling Author.
Dan Lok.
(finger snapping)
- That second is gone.
After listening, that's gone.
You can't get it back.
Doesn't matter how much money you have,
you can't buy back that second that was just gone.
And you can't save time.
There isn't a bank, a time bank, say I'm gonna put
10 thousand hours here and when I need it,
I'm making a deposit,
and when I need it,
I'm going to do a withdrawal.
You can't save time.
It's a myth.
And you can't make more of it because
you can't manufacture it.
So time is actually much, much more valuable than money.
However, poor people value money more than
they value their time.
Rich people value our time more than we value money.
And you see some of these sometimes these very wealthy
affluent people that they, let's say they fly private.
One of my goals is to fly private next year.
Starting next year because I'm sick and tired
of dealing with those airlines.
Especially, where's the camera?
Air Canada, fuck you.
(crowd laughing)
I'm sick and tired of it.
I'll post this film on YouTube.
Why Air Canada sucks.
It's horrible.
So I made the goal, next year I'm going to
start flying private.
Not so much it's comfort but,
notice a lot of affluent people,
they fly private because of the time they save.
Without going through the security,
without spending hours there.
It's not an ego, egotistical act.
It's actually a time saving act.
It's actually how much their time is worth.
And also the recovery time.
You know how you travel long distance,
for like say five or 10 hours,
how long your body, and you get off the plane and takes a
while for you to get back into the motion.
Yes?
When you fly private, guess what?
You don't have that.
You have a lot less of that.
So there, you're productive and guess what?
On the plane, there isn't a big fat dude
sitting next to you.
There isn't a baby crying in the back.
You can actually get some work done.
Yes?
- [Male] I saw Tony Robbins do an interview on a plane once.
- Yeah, with uh, probably with Lewis Howes.
- [Male] Uh, yeah.
- Yes. So Tony flies private.
Also his time is worth a lot so, of course.
But I'm saying it's because of that.
Not so much just because it's a private jet.
It's nice, very nice, don't get me wrong.
But because of time.
They value their time.
It make absolutely no sense, if you think about it,
to fly private.
It makes absolutely no sense.
A trip that costs, even first class, 10 thousand dollars
to go from this to that destination,
flying private would cost you 100k.
10 time more money.
It make absolutely no economical sense.
But if you understand time,
it actually makes a lot of sense.
It actually makes a lot of sense.
Okay.
So it's not lack of time,
it's the lack of direction that is the problem.
Not lack of time.
It's the lack of direction that is the issue.
We all have 24 hours a day.
Zig Ziglar
So it is more of the issue of,
let me give you a perfect example.
Let me, actually Frank, can you help me out?
Stand up.
So imagine, let's just face this direction.
So imagine that's the exit right?
Let's say Frank wants to go to the exit.
Now, but he is facing this way.
And pretend you are walking very fast
but stay in the same place.
Okay, he's working.
A little bit faster.
Working hard.
Grinding it out right?
And he's like moving a little bit.
Little bit.
Slowly, slowly.
Working hard.
Wrong direction.
My job is to say, hey Frank, that's the door.
That's not the way to this.
Okay, now you go.
That's the difference.
It's not lack of time.
It's lack of direction.
And in some cases,
I know there are some people in this room,
you are doing what you are doing very well,
but actually produce no results.
You're working very hard at wrong direction.
Because nobody told you that's the wrong direction.
You're based on the best knowledge of the building.
That looks like a door.
Looks very similar to that one.
Yeah, let's do this.
Let me go.
And you're going, and getting closer.
Okay, almost there.
Almost there.
Unless someone hit you and said, you know what?
Why are you even doing that?
Don't you want that instead?
Isn't that the result you want?
Huh, maybe you're right.
Okay, let me change direction.
You with me?
Yeah.
(inspiring music)