hey there my name is Tyler Horvath and in this video I'm going to show you the
best SEO strategies to use in 2020 but
first be sure to LIKE this video and subscribe to my channel so you can the
newest videos on SEO and digital marketing without further adieu let's
talk about what's working in 2020 and what to expect in the SERPs first is eat
you may have heard more and more about eat since the medic update in 2018 e
stands for expertise authority and trustworthiness this acronym was created
by Google to give a blueprint of building quality content that ranks well
in Google search now on the other side of each rule came up with another
acronym called why my elk to remove or D rank unqualified pages why my L stands
for your money your life and it refers to content that can impact users
happiness health or even their wealth for example you are a high school
student or you're writing content about how to cure cancer it's likely that that
content will never rank well in Google why because you are not a doctor unless
your name is Doogie Howser Google is only going to rank medical content from
trustworthy and authority sites like WebMD health line and other sites that
have actual doctors writing the content so look break down each part of each and
how it can impact your SEO first is expertise expertise refers to the actual
creator of the content in order for a piece of content to rank well the writer
must have expertise in the subject matter now this can be everyday
expertise as well for example if you are a restaurant goer like myself but you
have everyday expertise in food and restaurants you don't have to be a
master chef to have everyday expertise and restaurants next is Authority
Authority refers to the website as a whole the content itself and the content
creator this means that you should be generally recognized as an authority in
your field but how do you become an authority in your field and Google's
eyes you can do this by generating backlinks getting mentions for other
Authority websites in your field getting reviews recommendations or even
reference from other sites in your industry once
you are seen as an authority website your website and content will rank them
a lot better lastly is trustworthiness trustworthiness is pretty
self-explanatory you must be trusted that you can and do
provide honest and reliable content that is accurate now this is not only content
but it's also your website security your inbound link profile reviews and your
overall site quality so in 2020 you could say that having a bad web design
or a slow web site is bad for trustworthiness and bad for meat and you
will likely not rank well just be sure you follow the eat guidelines and you
will see great ranking increases in 2020 Thanks are skew attacks now schema tags
are not exactly new but they were becoming more and more important to
increasing your rankings in 2020 and beyond schema tags are small pieces of
code that you add to your web pages or HTML that give search engines more
information and data about your website and its content setting up schema tags
on your website sounds super difficult but it's actually quite simple there are
hundreds of three schema generator tools that you can use to easily create schema
snippets and install them in your website code if you're on WordPress or
Shopify you can also use add-ons and plugins to easily set up and install
schema tags on your content management system if you are interested in learning
even more about schema tags and how to implement them check out my last video
and how I was able to increase my website traffic over a three hundred
percent by installing schema tags next our table of contents adding a table of
contents to your content can help increase the user experience and help
you rank better in google now you may ask well let me tell you when you use a
table of contents in your long-form content it allows users to click to
certain sections of the content and easily access specific topics in your
content this can also create jump to links in
the SERPs which will increase your CTR and rankings jump to links are special
links in your certain twisting that allow the searcher to click write to
specific topics in your content implementing a table of contents doesn't
have to be difficult if you are using WordPress there are plenty of plugins
that you can use to easily generate a table of contents with jump to links
everything on your content if you aren't a fan of plugins or you're not on
WordPress you can also use simple HTML table tags 8 eggs and hash links to
create your own table of contents using HTML only this simple upgrade of your
content can give you higher rankings in 2020 and beyond
next is the user experience user experience or UX refers to the
experience that your website provides to visitors a lot of things go into UX like
mobile-friendly design search intent quality content and even your site speed
when your website has a good experience people tend to stay longer decreasing
through 12 times and increasing the CTR and skyrocketing your rankings can check
your website's CTR in Google you can connect Google search console and the
click-through rate in the Google search is available to see for all the keywords
that you rank for and all of the URLs but what is a good click-through rate
it really depends on the keywords if it's branding keyword what the search
intent is and a number of other factors but on average you should shoot for a 5
percent or higher click-through rate on your content pages now go through search
console and find pages on your site that aren't performing well and optimize them
better or that keyword that they're read for if the CTR is load to that page that
means that even your content is not what the searcher is looking for or your made
a title or made a description is not giving enough information or it doesn't
match the intent of the keyword being searched try updating the pages made a
title and Meta Description to better match the keyword search intent and then
measure the results 30 days later keep doing this look all of your
underperforming pages in search console and you will see a large increase in
organic traffic in 2020 lastly is relevant backlinks backlinks should
still be the number one priority in your SEO strategy for 2020 the more quality
and relevant backlinks you have pointing to your website pages the better results
you will have overall this year we saw a lot of updates from the Google algorithm
backlink profiles are being examined a lot closer by the algorithm and there's
more parameter set in place a lot of attention has been brought onto spammy
and unroll of inaccurate spec links should be relevant to your website
content and have high demand Authority that can be passed to your domain
increasing your value and your domains da but what is a high domain Authority
and pull anything above a th to provide you with a good value link
that can help you increase your rankings another quick bonus tip is about anchor
tags now anchor tag should not be as optimized as they once were as this is
not natural at Google's highs instead trying to using more naked URLs and
branded URLs I would recommend using 20% optimized anchors 40% naked URLs and the
rest can be a mixture of click here learn more and Brandon anchors this will
provide you a more diversified anchor profile that is not so optimized
equivalents for methods on how to build backlinks I have a few other videos that
you may be interested in that you can check out here and here in 2020 your SEO
strategy should be to focus on quality content relevant backlinks and a good
user experience with optimized schema tags throughout your website now I want
to hear from you what is one of the biggest SEO strategies that you will be
focusing on this year please comment your answers below also be sure to
subscribe to my channel so that you get the latest digital marketing videos
thanks and I'll see you next time