Today I'm going to be sharing with you my key tips about how to add text to photos and
graphics to maximise the impact your business has online.
I'm Nicky Pasquier, the Founder of Virtuoso Assistant, helping you grow your business
organically. Adding text to an image is a powerful way
to grow your business organically and it's totally free! It's like adding rocket fuel
to visual content to power up your marketing strategies. So if you want to make the images
YOU share online more memorable, more shareable and irresistible to your target audience,
then keep watching. It only takes a few minutes to add a text overlay to an image but the
benefits are huge. I'll be giving you the opportunity to download my exclusive guide.
But for now I'm going to hop over to Canva and show you exactly how you can add a text overlay to a black and white image.
Once you've learnt this basic technique you can apply it to any photo that you want to apply a text overlay to. I'm going to show
you five more ways where you can combine text with an image for a really professional business
look. When choosing images to work with make sure
they are relevant and support your overall message. Less is definitely more when it comes
to visual content. Steve Jobs used to use minimal text in his presentations but just
enough to create a highly shareable and 'tweetable' soundbite. So here is something you can try
- I've added a text overlay to an image and then darkened and blurred out the background
image slightly to draw attention to the text. Try and find images or photos which have a
natural 'copy space' over which you can add your text.
If you really want to use a particular photo or graphic and there's no obvious copy space
you can use 'text holders'. Let's just hop back over to Canva so I can show you how to
do this. It literally takes just a few minutes and it's a technique that you'll probably
use time and time again, so it's well worth learning [intro music]
You can be really smart now and use the idea of a text holder to add large blocks of colour
to an image over which you can place your text. One rule of thumb I would recommend
you bear in mind here though is to keep things simple.
If you use Haiku Deck to build presentations you'll be familiar with this kind of technique.
Here's how you can be super-smart and use the style and feel of an image to determine
how you're going to add your text overlay, and even what kind of typography to use. Aim
to make your text and image work together harmoniously so that they add more value and
meaning to each other. You can even make text your entire image as
I did here for a project last year. So you've already learnt how to add text to
an image or a photo! So what next? Why not take a look at four examples of how you can
combine text and images to share valuable content with your followers, encourage sharing
on social media networks, increase understanding and entice followers to take your desired
course of action. You can download my exclusive guide; you'll find a link here or I'll leave
a link in the description box below. Finally please don't forget to give my tutorial a
'like', share it with your friends or colleagues and subscribe to my YouTube channel so you
don't miss out on any tutorials. I'll see you in the next video!