- Hey-O insiders.
I'm Pierce, a product manager working on satisfaction
at YouTube.
I'm filling in for Traw, a content strategist
whose job it is to help creators understand
how they can deeply engage with their fan base
to earn more money on YouTube.
So, today I'd like to talk to you about Super Chat
and Super Stickers, which can help you achieve those goals.
In this video, I'll share the benefits that Supers can bring
to your channel and how you can include them in your video.
Let's get into it.
First, how do Supers work?
Super Chat and Super Stickers allow your viewers
to purchase brightly colored chat messages and stickers
during your live streams and premieres.
These messages and stickers stay pinned at the top
of your live chat for a set period of time,
depending on the amount paid by the sender.
You're thinking cool but how could Supers help me.
Super Chat and Super Stickers allow you to recognize
and speak directly to your loyal fans in real time.
You can easily identify these super fans
and give them recognition during your live stream.
Supers can help strengthen your fan community and engagement
because your fans want to connect with you and participate
in the live stream experience.
Last, but definitely not least, Supers can unlock
a brand new revenue source for your channel.
Fans can send Super Chats priced between one and 500 USD
or an equivalent local currency
giving you the ability to earn money during the streams
and premieres.
Before moving on, make sure you check your eligibility
for Supers and instructions on setting up these features
in the video description below.
Now, let's talk about some tips to increase engagement
and earnings with Supers.
First up is educate your fans.
Many of your viewers may not be familiar with the feature.
So it may be a good idea to do a quick video
and offer a quick demo.
Some creators have given feedback
that they feel uncomfortable asking their fans
to send money, which is understandable.
So, let's talk about a few engaging ways to encourage Supers
in your content.
Think of fun ways to incentivize Super's usage
during your live stream.
For example, some gaming creators
will make mid-game decisions
based on fans Super Chat suggestions.
Many others engage their fan through fun challenges.
Like the, you laugh, you lose challenge where fans try
to make creators laugh
with their creative Super Chat messages.
Some create unique traditions like a dance or a pushup
when someone sends a large Super Chat amount.
Another popular choice is a live Q and A,
where fans can submit their questions as Supers
and have them answered by the creator.
Some tips would be to keep the Q and A casual.
You can share behind the scenes moments, fun facts,
or just let your fans guide the conversation.
It may sound obvious
but make sure to thank your fans who sent Super Chats
and Super Stickers.
Call out the effort and thought your fans
put into their Supers messages
and make them feel appreciated.
When you do that, others are more likely to chime in
and support you.
A successful strategy we've seen
is to have a thank you break during live streams.
These breaks are dedicated to recognizing
and appreciating all your Super fans.
This also helps control the pace of the live stream
and avoid interruptions.
Some creators go even further.
We've seen many virtual YouTubers in Japan
making dedicated, Super Chat reading live streams.
These YouTubers will read Super Chat messages sent
to them from the previous week and thank each one of them.
The TLDR is do what works for you
and make sure you put your fans front and center.
Lastly, don't leave out fans who might not
have financial means to support your channel.
Let them know they're still supporting you
through viewership and engagement.
Moving on, we've seen success with creators
who share with their fans how monetary support of Supers
has helped their channel.
For instance, to buy better filming equipment
or hire more editors.
Showing a clear impact that fans have made,
gives them a sense of ownership
and passion to continue supporting your content.
Next, consider using third party tools
to make Supers stand out.
Many of such integrations help create
catchy audio visual effects or trigger a certain response
when Supers are sent.
This creates a fun experience and incentivizes fans
to send Supers and get recognized.
Make sure to check out the video description
for more details.
Lastly, it's a good idea to keep track
of the Super's performance.
You can see Super's revenue
under the transaction revenue report in YouTube Analytics.
You can also view all Super's purchases for the past 30 days
under the monetization tab in YouTube Studio.
That's all for now.
These are just a few ideas to get you started
on using streams to engage with your audience.
As always, leave your comments and questions below
and we will share them with the product teams
that are working on these features.
If you like this content, we can follow up
with a part two on super things.
What it is and best practices to optimize them
for your audience.
Let us know if you'd like to see that in the comments below.
Keep it real.