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ERICA CHUONG: Hi, everyone.
I'm Erica Chuong, a customer engineer at Google Cloud.
Welcome back to Google Cloud Technical Guides for Startups,
a video series designed for startup technical enablement
to help startups to start, build, and grow
their businesses successfully and sustainably
on Google Cloud.
This episode focuses on how you can
make the most of Google Cloud through various startup offers.
In this video, we're going to cover
Google for Startups Program for startups
from preseed to series A, what the program entails,
eligibility requirements, and best practices, the Migration
Incentive Program for startups post-series A on another Cloud
platform, and best practices and resources for your startup.
So without any further ado, let's
get right into exploring the benefits
and resources of Google for Startups Cloud Program
together.
Our current program supports your startup's growth
with Google for Startups Cloud Program.
Investor-backed startups get financial, technical,
and business support that scales with them.
They'll build with intelligent, cost-effective,
proven technology that can enable startups to move fast.
As part of the program, they can upskill their team.
On the technical support side, our startup success team
is in place as a dedicated resource
to connect with program members to ensure
that they have the technical support they
need to successfully build their businesses.
This program features access to our customer engineers
to help with architecture reviews, troubleshooting,
and even invitations to technical training
and certification programs, as well
as support and documentation.
They can also get a financial boost.
Startups that are accepted into the program
will get their first year with Google Cloud covered up
to a total of $100,000 USD.
In year two, they'll get 20% of Google Cloud usage covered,
also up to $100,000 USD.
This program is designed to help startups to get off
the ground when they may need it the most and then
on to a sustainable growth path for the future.
We also see a lot of startups using credits
to test new features or try out products
such as Looker or Firebase.
Details and conditions can be found
at cloud.google.com/startup.
They can also receive business support.
You'll get tailored support from our startup success
team and our sales teams with a single point of contact
to help you navigate Google, attend special events,
meet Google engineers and specialists,
and even connect with startup peers
solving similar challenges in the Google Cloud startup
community.
They may even be comarketing opportunities with startups
that you can be invited to cocreate a case study
or be featured in a blog post.
Now that we've gone over what the Google for Startups Cloud
Program is, let's talk about how to qualify for it.
All customers must be funded with publicly verifiable equity
investments up to and including preseed, angel seed,
and series A. If series A, this must
have been raised within the past 12 months.
They must also have been founded within 10 years of applying
to the program and have a publicly available company
website and a unique company email domain.
If you need to create a custom email account,
sign up for Google Workspace.
You must also have a valid Google Cloud billing account
ID linked to the domain and company
email on your application.
Additionally, a customer must not
be already enrolled in the Google for Startups Cloud
Program or have received in excess of $4,000 USD
in Google Cloud credits.
You must also not be a company who has IPOed or been acquired
or an educational institution, government entity,
nonprofit, personal blog, dev shop, consultancy, or agency.
You must also not be a crypto mining company or a company
distributing tokens contrary to regulatory guidance
in your jurisdiction.
For example, companies issuing tokens solely
for speculative purposes will not be considered.
Apply at cloud.google.com/startup
and accept the program terms and conditions.
Your application will be routed for review
to ensure we can validate your identity
and confirm eligibility.
If accepted, credits are activated
in the billing account provided in the application.
And an email notification is sent
to the applicant with an overview of the program.
If we cannot accept your application,
an email notification is sent to the applicant with more
information and guidance on how to remedy the issues.
Google for Startups Cloud credits
carry the same scope as most other Cloud credit programs
in 2022.
They can be used for Google Cloud Services like BigQuery
and Cloud Run.
It can also be used for other offerings, such as Looker
and Actifio.
In addition, these credits can be
used for Firebase and support services.
Check out the links in the description
box below for more details.
Google for Startups Cloud credits
will not cover the cost of third-party marketplace
licenses.
Workspace, Maps, and Qwiklabs benefits are managed separately
and can be redeemed by eligible startups
by emailing Cloudstartupsupport@google.com.
Let's go over some best practices for your application.
Verifying your identity is the first step
to apply for Google for Startups Cloud Program.
This process helps us to protect you and your company
and ensure the correct startups are enrolling in the program.
Here are some pro tips to help us do this step quickly
and efficiently.
Apply with your startup's business email address,
not a personal one.
For example, use app@coolstartup.com, not
coolstartup@gmail.com.
Ensure your email address and business domain
on the application matches.
Next, provide an active Google Cloud billing ID.
Example on the screen.
Make sure that you have an individual Google Cloud billing
ID that is just for your singular company.
While we're on the subject of billing IDs,
use a billing ID that your company controls.
The owner of the billing account must have the same email domain
as the email and domain used on the application.
Check your startup's funding.
Your startup must have received preseed to series
A equity funding.
And if series A, that funding must
have occurred within one year of applying to that program.
Provide documentation of equity investments via publicly
available online sources.
Examples include reputable news articles, investment aggregator
sites, and investment portfolio posts.
We can not accept confidential information
and/or social media posts from your own company.
Please remember to double check all parts of the application
and eligibility requirements prior to submitting.
And with that, you're ready to go.
If your startup is beyond series A
and looking to migrate across from another cloud provider
or on-prem system, this migration program
is the program for you.
Our migration incentive program is
designed to support later-stage startups
by offsetting costs of migrating cloud services
and infrastructure to Google Cloud.
Startups will receive high-touch technical support to both plan
and execute the migration and access
to instructor-led and online training
to help ensure your team has the required technical
capabilities.
Our Google Cloud engineers and ecosystem partners
are ready to support you and your migration journey.
Other benefits, such as Google Workspace, Google Maps,
and Google Cloud Skills Boost benefits
are also offered to these startups.
And your account manager will support you
in benefiting from these incentives and beyond.
To learn more about the migration incentive program,
please reach out to your dedicated sales
team who could be your personal guide
throughout the entire process.
You can be connected to your sales team
at cloud.google.com/contacts.
Apply for the Google for Startups Cloud Program today.
For Google Cloud technical support,
such as bugs or quota requests, or Google Cloud billing
support, such as invoices and account administration,
sign up for our support plan at cloud.google.com/support.
This support will allow you to self-service file tickets
from within your Google Cloud Console.
Also be sure to check out the startup resource home page.
Link in the description box below.
A couple of resources have been added to the description box
below to help you understand these programs
in further detail.
So be sure to check them out.
In the next episode, we'll cover Cloud Firestore and Datastore,
including sample architecture and a demonstration
of building a web application powered by Firestore.
That brings us to the end of this video
where we went over the Google for Startups Program
and the migration incentive program.
Stay tuned for all the exciting and helpful content
that we have for you.
And don't forget to like and subscribe
to our YouTube channel.
Click on the bell icon to be notified each time
a new video is posted.
We hope to see you soon in our next video.