How to Engage Your Customers with Gamification?
Leveling up in a video game is a satisfying experience.
So why not bring the same feeling of reward and satisfaction to your online store visitors
with gamification?
Gamification is increasingly becoming the new normal in the online shopping experience
because it can keep your customers engaged, loyal, and even bring you new leads.
You don’t have to be a developer to gamify your ecommerce store.
All you need is a little creativity and the right apps to make shopping fun and interactive
for your customers.
Let’s explore what gamification can do for your online store, sales, and customer experience!
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Hey, this is Hannah from Printful!
In this video, I’ll cover everything gamification, and how you can use it in ecommerce.
I’ll show you gamification examples and apps you can use to gamify your store today.
Gamification for business
Gamification is the process of adding game-like elements to a non-game environment.
Gamification makes actions like shopping entertaining and can motivate customers to check your store
more often and make a purchase during their visit.
How you can use gamification in ecommerce There’s a variety of gamification techniques
you can use in your store to increase customer engagement.
Here are some ecommerce gamification ideas for your store:
* Spin-to-wins * Virtual scratch-off cards
* Loyalty points that you can exchange for discounts or other products
* Countdowns for sales * Scavenger hunts where you look for hidden
clues on the website to win a prize * Trivia games where you can test customer
knowledge on your chosen subject * Product quizzes to get insights from customers
about their product browsing preferences Let’s take a look at how major ecommerce
companies use gamification to their advantage.
Examples of ecommerce gamification From pop-ups to scavenger hunts, gamification
has been successfully used in ecommerce since the early 2000s.
Major ecommerce companies use gamification techniques to create urgency, increase retention,
boost loyalty, generate referrals, and grow engagement.
Let’s take a look at some brands that use gamification elements in their online stores.
1.
Care/of quiz
Care/of uses quiz as a gamification element to help them get customer emails and information
on their preferences.
It takes less than 5 minutes to fill out the quiz, and as a reward, customers get a more
personalized product selection.
2.
Karl Lagerfeld Pac Man-inspired game
Karl Lagerfeld online store once displayed a game featuring his very own pet cat Choupette.
Store visitors had to catch as many bonus items as possible and defeat the cat’s enemies—dogs.
The game ends when all the bonus items are caught or when the dogs catch the cat Choupette.
The goal of the game was to collect email addresses that had to be entered by customers
to play the game.
3.
Dropbox referral program Dropbox uses gamification as a part of their
referral program.
The incentive?
More storage space for those who refer a person to join Dropbox.
It’s a win-win for everyone—Dropbox gains leads and the customers get more storage space
for their files.
4.
Teleflora loyalty program The floral service Teleflora gamifies their
store with a loyalty program that offers points to clients when they write reviews, create
social media posts with Teleflora tags, and answer questions from other customers.
When customers gain points, they’re awarded discounts or free shipping.
As a result of Teleflora’s loyalty program in 2016, their referral traffic increased
by 105%, and their conversion rate improved by 92%.
Now that you have an idea of what ecommerce gamification looks like in action, let’s
check out some add-ons you can use for your store.
Gamification apps for ecommerce Each ecommerce platform has its own gamification
apps to choose from.
Some apps might work for multiple ecommerce platforms, while some are exclusive to a single
platform.
1.
OptinSpin for WooCommerce Spin-to-win wheel is a paid feature that works
like this—when visitors come to your store, they get a wheel to spin and can win various
prizes when they enter their email addresses.
Customers can spin the wheel to win a discount, bonus gift, or any prize you’ve set up for
the wheel.
And you can collect customer emails and add them to your mailing list.
You can then use these email addresses to send out promotional campaigns.
OptinSpin even connects with email marketing services like MailChimp and Remarkety.
You can get OptinSpin for $49/year.
If you’re selling on Shopify or Magento, use the Spin To Win app as an alternative.
2.
Smile for Shopify Used in over 40,000 stores, the Smile loyalty
program offers your customers discounts and rewards.
With the Smile loyalty points program, your customers earn points for tasks and events
like creating an account, placing an order, referring friends and family, leaving a review,
joining your VIP program, or celebrating a birthday.
You set the loyalty rewards—offer a percentage discount, dollar discount, free product, or
free shipping.
The more people your customers refer to your brand, the more perks they get!
You can also use the Smile app to reengage customers who abandoned their carts.
Smile integrates with email platforms like Klaviyo, Mailchimp, Omnisend, and others.
You can get Smile starting from $0 to $599/month, depending on the plan you choose.
3.
Sales Countdown Timer for WooCommerce Maximize your sales campaigns by using the
WooCommerce Sales Countdown Timer which displays countdown timers as banners.
The countdown banner shows when sales end or announces an upcoming sale.
Sales Countdown Timer offers a free plan or a premium plan for a one-time fee of $19.
If you sell on Shopify, use Counter Sales Timer.
4.
Gamify for Shopify Keep visitors engaged in your store offers
with a custom-made game!
Get Gamify for your Shopify store and add a game to your site.
You can add a reward at the end of the game that your customers can receive when they
enter their email.
In return, you get your customers’ consent to use their contacts in your email lists.
Use Gamify for free for up to 50 user playthroughs, or use it for $7.99/month and get unlimited
playthroughs.
If you’re selling on Magento and want to add a game to your site, try out their eCommerce
Gamification Suite.
5.
Scratch and Win Promotions for Ecwid
Engage your customers with a virtual scratch card from Scratch and Win Promotions.
When customers visit your site, they’ll be asked to fill in a short form with their
name, email, and how they found your site.
In exchange, they’ll get a chance to win a prize from a one-time scratch-off card.
In order to “scratch” again, visitors have to refer a friend which can expand your
new customer acquisition reach even more.
Scratch and Win Promotions offers a free plan for up to 50 referrals and a paid package
plan that starts at $14.95/month.
If you’re a Shopify or BigCommerce user, then the Scratch and Win by Apps Mav is an
alternative for the app we just covered.
Gamifying your store
Check out your ecommerce platform app store to see if there are any gamification apps
you want to try out.
Let me know if you’re adding any to your own online store!
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