I'm not saying you have to openly sob on your Instagram stories.
Vulnerability is about more than just tears and drama. When used strategically, vulnerability can
make the difference between a business no one knows about and a brand that changes the lives
of their audience members. So, let's talk about the power of vulnerability in getting customers.
Some of my best clients came to me not from me sharing my skills and expertise but from them
feeling like they know me, like me and trust me and of course the skills and expertise need to
be there too. I used to write in a hobby blog when I was in my early 20's and I kind of did it just
as a challenge to myself to encourage myself to write every single day and I published it
online. There was no strategy or promotion to it, it's kind of just my diary exposed to the
public sharing my experiences and processing my emotions, whatever was just happening in my life
at the time. And some people found it and it built a bit of a following and people would say to me
Marley, you write so vulnerably like you're so honest and I kind of laughed when I heard that
and I'd shrug thinking what else am I supposed to be? You know I don't really understand the putting
up walls and sheltering that people do because they don't want to get hurt or judged. The way
I see it is you're going to be judged either way so you may as well be judged for doing something
that you love and for being real and when you have that self-awareness,
I really think that this comes from being vulnerable and introspective with yourself.
When you know yourself so deeply, you can let any judgments roll off your back. Now it's not
to say that you're incapable of being hurt, sure, we're human but I'd rather regret giving it my
all and hurting than not giving it my all and regretting. I'd rather an oh well than a what if.
So while I'm talking about vulnerability, I'm also going to give you a concept at the end that will
show you exactly how you can apply it to your personal brand. This is a personal experience
that I went through that I hope you can get some really big takeaways from. Renee Brown speaks of
sharing the scars and not the open wounds but to be honest, I've found myself tiptoeing around the
open wounds. This is when you can say the things that everyone is thinking or experiencing yet are
too afraid to say. When you can be the one to stand up with courage and bravely speak that message and
be a voice for others, giving them a place to feel seen and understood, they become your champions,
your raving fans, your biggest followers and those are the people that become your customers
because your vulnerability makes other people feel safe and seen and then they know, like and trust
you and when they trust you, they'll do business with you. I'm going to give you some examples of
how I express vulnerability to my audience but first, have you subscribed to this channel yet?
I post new videos about marketing and business acceleration every single week so go ahead and
click that red button. One of the most pivotal times in my career happened while I was going
through the biggest transition in my life. Four weeks before I spoke at a huge event Funnel
Hacking live in 2020, I announced publicly that my marriage ended. I was certainly nervous to be
four weeks away from stepping on the biggest stage of my life in front of 5,000 people
and I didn't want to be the divorce girl. I didn't want people to look at me and pity me or feel bad
for me so instead of making this announcement or even hiding behind it, I shared and I documented
my journey so that I could narrate a story of perseverance. I documented the whole journey
to getting on that stage the highs and the lows, I also spoke at another event before it. I re-entered
the public with a new name, I also documented the attention and the sympathy that I got which
was hard to deal with at the time but there was a big lesson in documenting that story
is that people resonated. Whether they had marriage or relationship problems, they also saw someone
who was persevering through struggles and because of that wanted to cheer me on. The craziest thing
happened that I did not expect was that when I finally entered that stage at Funnel Hacking live,
I entered and exited the stage to a standing ovation. I even had a moment right to tell
them like sit down because the standing ovation lasted so long and it was such a special moment
and I think that a huge part of the reason why is because they were watching my journey
to step on that stage and all eyes were on me and honestly, they could have been watching to see
if I was gonna fail in that moment of struggle or if I was gonna rise up. Vulnerability is so
important to your brand and you have to do this even in the times where you don't want to. The
times where it seems hard to be consistent is the time to remember that if your audience is drowning,
you can't just say I'm tired today, I don't feel like saving them today. Even if you don't want
to, you still need to be vulnerable so when I announced publicly that my marriage ended,
I'd never felt more like a failure. I was worried that people would judge me or think why should
I listen to her if she doesn't even have her own life figured out? That was the number one time in
my life where I thought I should stop creating videos because why would anyone listen to me
when I'm broken? Most people would think that getting divorced at my
early age should be something to be ashamed about but instead of hiding,
I decided to embrace that message because of it, people were embracing me and letting me know that
I was loved and comforted and encouraged me to keep pursuing forward and pushing on for
them, not just for me. If it negatively impacted me to the point that I stopped creating content,
it wouldn't just impact me. You have to stay true to your mission and your impact and your ability
to be consistent in your content. Helping people doesn't stop just because your life isn't perfect,
no one's is and most of you aren't creating content right now because you're scared of
other people judging you or what they'll think and the people around you won't understand you.
Newsflash, those people aren't the people who need your content anyway. Who is your potential
buyer that you're putting that content out for and why would you ever make the business decision to
not put yourself out there and not find your voice by creating content when people need
you? I thought that my friends and family would be ashamed of me because my marriage didn't work out
but what I found was when I started sharing my story and being vulnerable and letting people in,
the people following me embraced me and the community became stronger around me and I share
that story not for you to be sympathetic or to make light of it but I share it to encourage and
empower you. It's about turning your mess into your message, it's your backbone and your pillar that
people want to embrace your message and the other thing that makes you who you are, that part of my
story is what makes me Marley Jaxx and not just another video marketing expert. At that time in
my life, I was starting over in many ways. Obviously my marriage ending, rebranding my business, having
a new name, operating my business with different people involved in it and it was scary to make
that change and there were a lot of unknowns but what happened like I said when I embraced that
message is my audience embraced me and we actually ended up having some of our most successful months
for the next several months following that event and following me documenting, being vulnerable and
sharing the real me. So, think about the ways that you might be able to be more transparent with
your audience and also observe the content that you consume, the people that you follow.
What is it in them that stands out to you, what about it is captivating for you and how can you
be like that for your audience and your customers who are looking to find you?
If you want to use your vulnerability and storytelling abilities to ascend your leads
into high ticket sales, you're going to love my next free private training. In this training, I'm
going to give you more strategies and more stories that can show you how you can make high ticket
sales just by being yourself and I'm also going to give you access to my highest performing, most
revenue generating campaigns that you can just plug and play right into your business so click
link below and attend my next training on how to ascend leads from hello to high ticket. And I kind
of laughed and I just and I kind of laughed when I heard that because I just. When you can be the one
to stand up with courage and bravery, whoops but the lesson in documenting. Oh, my marriage ending
in this I'm gonna actually tell you, um.