My friend asked me how can you create engaging content that shakes people awake?
Makes them read every word watch every second click every link how can you create content that?
people want to consume
Well, I've got the secret right here in my hands. Not the dog on this card here
It's a three-step formula, and I want to walk you through it today
Follow this formula
People will watch every second year video read every word you write read your emails your sales copy and more
Hey, what's up? I'm Derek Halpern, and you're watching Planet
They're at the place where entrepreneurs go to learn how to start and grow their online business and today. We're talking about
content content is big if you'd like to grow your audience your reach if you'd like to attract new customers if you'd
Like to find new fans you're gonna need to create content
Some will say you need to create a lot of content some will say you need to create a little bit of content bottom line
Is whatever content you create you need to make sure that people?
Listen to your content like your content and share your content wouldn't you agree?
Of course, so how do you do it and one of the things I notice Peschel e now in
2018
content needs to be
Story driven if you start with the story
People want to pay attention people want to listen now. I'm sharing this because again here at Planet Derek
I like to take you behind the scenes and tell you what's working for me, and what's working for me right now our
Stories the more stories you tell
The more people will pay attention because people like stories
Now what if you're not a writer? How do you create a story well look at this video?
you're watching right now think about how I started it I
Said so my friend asked me the other day. How do you do it and
I told them
Essentially if you want to tell a story
There are three parts to a story it starts with some context
Then it goes to the inciting incident, and then it goes to the resolution
context so my friend asked me how to
Context
inside the incident
This is usually a conflict of some kind. It could be some type of issue, but he didn't know how to create content
How could he do it if he's not a writer
conflict
Resolution is well the answer is
I've got a three-step formula, which I just broke down for you
Context inciting incident resolution. Let me give you a few more examples, so you could really nail this one
Of the things that I became very famous for on my personal Facebook profile you could see that
facebook.com slash Derek Halpern
I often post coffee shop stories
If you look at every coffee shop story that I ever published it always started off like this
So I'm in the coffee shop and a guy leaned over and asked me. What are you working on a screenplay?
I told him no I was working on my online business a few minutes later. He shouts does anyone around here
Have a job it was me
Him and the people who had a job working at the coffee shop
He was clearly referring to me at this point
I had a decision to make do you see how I'm using the formula. I just showed you
Context inciting incident eventually to a resolution it turns out that if you follow this three-step formula
You're going to make more engaging content every single time. You don't even have to be a writer
You don't have to be a good storyteller if you just follow that format put a dog in your video
You're gonna be set all right. Maybe not maybe not a dog, but who doesn't like a dog in the video. I love dogs
It's really that simple
three steps more engaging content
Now you might be wondering. How does this change based on the medium? Well it turns out?
It doesn't change based on the medium. You can open your video with this three-part formula
You can open an email with it you can open a social media post with it
It works across every medium and format it works on podcasting - it
Makes people pay attention now if you like this video. You know what to do hit the like button
Let's see if we can get 200 likes on this thing. I've been creating these content videos every single day
Show me you care like the video subscribe to my channel, and you know what to do next hold on I'll be right back
Hit that notification bell, and I'll see you in the next video
You