Welcome back. You are in the right place if you want to know how to do YouTube
keyword research. There are several people out there that teach different
ways of doing this. This is what I've based my career on. I've built a huge
track record of success. My biggest channel is bringing in 5
to 6 hundred thousand dollars per month doing this exact keyword research
strategy. I'm here with Krista Casey because I'm going to show you in real
time helping her do keyword research for her channel you'll be able to do the
same thing for yours. So, you're going to love this episode. Okay, in a previous
video, Krista did a very good job doing our topic brainstorm. And so that's what
we did first to come up with a list of potential topic ideas and we did that in
this spreadsheet right here. And now, we're going to take these ideas and use
this amazing tool. So, I want to tell you a little bit of story just so you
understand how valuable this tool is. SEM rush is a company, it's been around many,
many years. I use them years and years ago for SEO for website. Search Engine
Optimization. Haven't used them and recently though for many years until
last September. I met them they were an exhibitor at an event that I was at. And
prior to this conversation I had with them, I was using many tools. I would find
some ideas here copy them over to this tool, expand it, come over here, find the
search volume, check it here. And then compile it in a spreadsheet. And it was...
It was rough. It was really hard for me to do let alone teach other people how
to do the same thing and how to train my team how to do it. And in fact, one
team member that I did trained how to do it it took like 18 months for him
to really like seriously to train him how to do. Okay, so at this event, SEM
rush was there. And I told them, "Okay, this is what I'm doing. This is how I'm using
all these tools. Can you help me?" The guy smiled, pulled out his iPad and he showed
me the keyword magic tool. I see here, it says "new". But at the time, it was in beta.
But it worked perfectly. Keyword magic tool and I tell you this one tool is
definitely magic. It place to everything else that I was
using and I just use this one tool now. So, hopefully understand the value of
what we're looking at here. Okay, so I'm going to come over here. One of the lessons
we talked about was how to deal with mental illness. So, I'm just going to type in
mental illness and hit search. And what we see here is a lot of different things
about mental illness, different types of mental illness. And that you'll find
results like this in lots of keyword research tools. But the real magic of the
keyword magic tool is when you hit this button right here "questions". So now, we've
just got tons and tons of questions people are asking. "Is Trump mentally ill?
What mental illness do I have? Is anxiety a mental illness? Is ADHD mental illness?"
And scroll on and on and on. Alright? So, in your case, we want to focus up a
little bit more like how to deal with mental illness. Let's see if dill is a
word that people use. So I can scroll up to the top, put on advanced filters and
I'll just add in the word deal. We might try cope, we might try handle. -Or
understand. -Understand, definitely. Ooh, I like that one. So, yeah. We're finding that
there's a lot here. "How to deal with mental illness. How to deal with a parent
with mental illness? I like that. So, I'm just going to check the ones that I
like. "How to deal with a mentally ill person? Patients?" That's pretty similar.
"How to deal with it on your own?" -Yes. -Kind of similar. A child, family. "How to deal
with mental illness at work? That might be interesting? In a spouse?" That's real
specific.
With stigma of mental illness. That's a cool topic. -Hmm. -I don't know if this
relates to you how correctional. Officers deal with mental illness. Probably.
That's a really good topic but just not for you. How to police... That
might be another good one for somebody else. How do the Amish? That's interesting.
-Can't answer that. -I mean see how specific that is? -Right. -If you were an expert
on how the Amish deal with mental illness, all the way out there, they
have that title. How to deal with the mentally ill mother. -Didn't we see this
one earlier? -Uh, we did. It's a real good one. But I checked one earlier that was about
family mother-in-law. That's interesting. -Yes. -And we did one of the spouse. "Know
how to deal with a violent mentally ill person?" That's a serious topic. Well, does
that relate to you? -Um, to some extent. -Well, we could... We could leave it.
"Mental illness in a relationship." That's a good angle. So, as
long as... See these this has a number 10. As long as there's at least 10 searches
per month, is what that number means, it's golden. We don't want the number to actually,
we don't want the number to be too high because that means too high of
competition, -Mm-hmm. -So, I'm just... Eventually, the list turns to zero here.
So, let's start right here and so we'll scroll back up looking at these.
"What does the Bible say about dealing with mental illness?" What about that one?
-Interesting. -Would you concur with that? -Pursue it. -Okay. "How to deal with wife
with mental illness?" That's specific. Instead of spouse, its wife. We did mother,
coworkers, sure. Without medication. That's interesting. -And I'm looking at this and
not absolutely should I can approach the deal with as much as respond to. So
now. if that's a better word, there is good too. -I love that. So, what I'm going to
do now is all this that I've checked. I'm going to come up here and I'll click
export. I'll check that box there. And then a document just got downloaded. And
now this opens up. I'm using a MacBook so it opens up in pages.
Which I guess I have an update. All right. So, all this data I don't really need. All
I want is these first two columns. I don't necessarily need the second column.
But I like just to have it for reference. So, I copy that from this
spreadsheet. We'll come back over here to our Google spreadsheet. I will paste that
right here. Okay. So now, we've got and put that come as the header. "How to deal with"
Okay, so what was the other word that you mentioned? -Respond. Mm-hmm.
-So now, we can come back here, scroll up to the top. Get rid of the word deal. And
we'll see if people are searching for it using the word respond. So, we've just got
one. So, instead of copying or exporting this spreadsheet,
I'll just copy and paste it manually. I'll hit copy.
And I had 10. Put that there. What's another word for respond? React? -You may
even want to say "how to live with." -Yeah, I try that.
"Consumers mental illness still of a normal life. How to live independently
with mental illness?" I'm not... That's exactly where you going. "How to live with
mental illness." So there's that one. -Yeah. And these of living with somebody
and that's a good one. -And this is more stats. "How many..." -"Mentally ill person make
you sick." So that one does have zero. -Oh, okay. -So, good that's a good point to
bring up though. So, we've got 4 that I've checked and I'll export those in a
second. When you see one below that has zero, it doesn't mean that zero
people search for it. It just means that it's nine or less. And if you see a
question that you just loves like, "I'd love to make a video on that topic." Then
go for it. -Well and it might have been asked in a
different way, right? -That's what we're trying to... Yeah. That's exactly what we're
trying to do. So, let me export these 4. So, I'll just let just do the same thing
when I open up this one. Okay and then I can copy those 4 over to the
spreadsheet. And I'll put those in this column here because it's kind of similar.
Alright. So now, I've got 5 with either live with or respond. And you liked "can
it make you sick?" Let's see. Yeah. -I was going to say, "Yeah, a lot of people struggle
with the idea of "am I crazy or are they?" Right? So, living with somebody with
mental illness you might often make you feel crazy yourself. -So, what about how to
like how to know if I'm mentally ill? Or... -I like the word impact better. The impact
of living with somebody with mental illness. Or... -Let's see what people are
asking. -Okay. -It only has one with that word. -Mmm-hm. -Impact. "How can mental
illness impact on activities of daily living?"
What about effect? Is it with an E or and A?
Did you say A? You said A. Okay. So how many people... -Maybe too high in volume.
-I'm glad that you bring this up. Because there's... I set default rules but
there's always exceptions. So one of my rules is, in the beginning, start with a
phrase that's between 10 and 100. But also as you try and get more specific, if
you're having a hard time finding exactly what you're searching for, like
"Oh! That's the right question there." Then we're not too far out of the range. Also,
another thing I look at is the number of words in the phrase. So, this has 5
words which is on the lower end. I like phrases I have 6, 7, 8, 9, 10
words in them because they're just a lot more specific. So, let's check this one.
Maybe we'll find some more that are longer phrases that are even more
specific but we'll check that one for
now. School performance. "Who does mental
illness effect?" I like that one. -Me too. -What about these 2? "Mental
health or how it affects the body?" -I like the physical one. Just the effect to
pick the body. -Okay. And this one's cool. "How many people does..." I like this one
here. "How does mental illness affect family members?" So, if now, if we
compare that one. "How how mental illness affects relationships versus family
members?" Is more specific. This is actually seven words. And so we've just
we've got options. So, I'm going to keep both of them. How does that affect
social life? What do you think about that? -I know, it's a good one but not for you.
-And to be honest, as we go through this and can give specific mental illness... -I like
that. Okay, so now what I'm going to do is I'm gonna export this list. That is a
very good point becuase there's lots of different types of mental illness. Becuase
this one could easily be an hour long episode.
-Mm-hmm. -Okay, so I left the word effect in there and I just put in personality
disorder. We could do it without. But let's just see what we did. -And
borderline is even more specific but you're going to pull that up
we have some point in here. -Well, yeah. I mean, you tell me if these apply. "How does
personality disorder affect their health? How narcissistic personality sores affect
relationships?" -Hmm. -That would that be good for you? -Yeah. So, what I'm more
familiar with is... -I just don't know the difference. So, let me have the
word borderline in here. Okay, cool. There is some. -Yeah. -Affects your life, affects
relationships. -Right. What part of the brain doesn't it... Not necessarily your
topic. It's a zero, but I really like it. I'm just going to grab that one and then
I'm not going to look at the other ones because I might like them too. But
they're zeros. -But I bet if you took effect out and left borderline in. -Okay,
if I do that, it will reset. Let me grab these 3. Okay, so let's do that.
Let's take out the word effect. You know be all questions about borderline.
So what is it, I mean that's huge volume. So that
would be... It's real specific but yet it's really competitive. There's going to be
a lot of videos on YouTube already. And maybe one day you can make that episode.
I'd say don't worry about it for now. Let's scroll down here till the numbers
start to get smaller. So let's start in this range. "How to explain it to a loved
one? How to interact with sister with borderline personality?" See how
specific that is? -Right. -A big great topic for video to you. Is that your expertise?
-Maybe not. -"How to parent a teenager with poor..." Is it
mostly spouse? -Mmm-hmm. -So, what if we actually put in... We could try different
word like spouse or husband or wife. Let's just see. Okay, there we go. So...
There's one. "How to live with" there we go. Sounds great.
So, I'm just going to check all of these and you can kind of look through later which
one. Because some of them are similar. Oftentimes, we'll find, "Ooh! These are 6
different spins on it". We'll make 6 different episodes. Sometimes, it's like,
"Well, these are all kind of similar. We'll just do one or we'll just do 2
different episodes." Because they're all pretty much the same question. I'll
grab all of them but you can kind of take some time to think about
that. Okay. So, you can see, when I said that our topic
brainstorm has given us months and months worth of topics. It's because, we
just took one of them and and we've been doing digging. We've been finding all
different types of questions. So, I already from just the list that we've
found here. There's easily 5 or 10 different
episodes that we could film here. -Sure.
-And so, this is a long process. You know, we'll go through and do the same thing
for every one of these different topic brainstorm ideas. And as we do this, you
might come up with more ideas. We'll lengthen the topic brainstorm list. and a
couple months he'll add to the topic brainstorm list. But this is how you do
keyword research. And the end result, what you want to do is... This phrase will
be the title of your episode. Now, if you've watched this far in this episode:
and you're stuck with me. So you get in this ending, I really want to
emphasize that this one thing that we've done right here is the most important
thing that you can do to it to either get results or not get results on
YouTube. This one thing. There's so many people that I have taught over the years
that have taken a lot of my advice and skip this step and they've
done you know, consistent episodes on YouTube for years. The one client, I'm
thinking of but specifically her friend I should say, did it weekly. But still
after 2 years that's 104 episodes. She did not have any following on YouTube.
Because she just get this step. She didn't trust me. -Interesting. And I love
this stuff. I thought it was so inspiring because at first there was a little less
clear about which topics I would tackle. And now, it continues to like you said,
spark some creativity. Realizing I feel more confident about certain things that
are actually more specific than less. -And it makes it easier. It makes it
easier to know what to talk about and narrows it down so you can keep your
episode shorter to like the 10-minute range. This episode's going longer. So,
hopefully you can see how valuable this is. And if you want my keyword research
guide that takes you through step by step how to do this process for yourself,
go ahead and click the link below. You'll get access to that. Okay. And in the next
episode, we're going to talk about how to take one of these tiles and how to write
a script or how to prepare for that YouTube episode. Kind of a hint. I don't
use scripts. So I'm going to show you how.