Are you making these mistakes when you end your YouTube video, like telegraphing the
ending? "That's all we have for you today." Giving too many calls to action, like "Subscribe,"
"Watch the next video," "Download my free cheat sheet," "Like this video," acting weird
at the end, "Oh my goodness, what am I going to say at the end?" Stay tuned, because I'm
going to show you how to correctly end a YouTube video by knowing what to say.
Hi, my name is Herman Drost. If you want to grow your audience on YouTube, and generate
traffic, leads, and sales on autopilot, hit the Subscribe button and click the bell notification
icon so you'll be notified every time I upload new content.
Why should you have a good ending to your video? Number one, watch time. Watch time
is one of the top-ranking factors on YouTube. If you keep viewers longer on the YouTube
platform, YouTube will promote your videos in YouTube search and suggested videos. The
longer you keep them watching, the more watch time you'll accumulate. If you want to know
how to keep viewers engaged throughout your video, click the link in the description below
this video. YouTube makes it really easy to end your video by adding the end screen. You
have the option to subscribe, add a video, add a playlist, add a link, or add a channel.
If you want to get maximum watch time, I highly recommend linking to a video or playlist.
Typically, a link to a video within a playlist, so when they go to watch that video, they
have the opportunity to watch all the other related videos. If they watch three related
videos in a row, that sends a signal to the YouTube algorithm to suggest more of my videos
on other people's channels. Here are a few ideas on what to say to get viewers to watch
your next video. To end this video, I could say something like, "Now that you know what
to say at the end of your YouTube video, watch my next video to learn what to say at the
beginning of a YouTube video." Notice how I naturally invited the viewer
to watch a related video. You can also end your video with a question like, "Have you
ever struggled what to say at the beginning of a YouTube video so you can keep viewers
watching? If that's a yes, watch my next video on what to say at the beginning of a YouTube
video." Notice how I asked a question related to the video that they've just watched. It
makes them curious to watch more videos. Number two, download a free report. If you
are a member of the YouTube Partner Program and have 4,000 watch hours and 1,000 subscribers
in the past 12 months, you can link to a landing page in the card or end screen.
When they click the graphic in your end screen, they can download their free report or e-book.
Here's what you can say, "If you really love the content in this video, then download my
free report on how to write great video titles so you can get more views on your videos."
You can then just point to the graphic in the end screen. Let me ask you a question.
What do you typically say at the end of your video? Post your answer in the comments below.
I'd love to read them and I'm sure others would too.
Number three, subscribe. You can say something like, "If you enjoyed the content of this
video, click the Subscribe button so you can receive more content like this every week."
You can then just point to the Subscribe button on the end screen.
Telling your viewers what to do at the end of your video, how to do it, and why they
should do, will get them to take action. Here are some common mistakes that many YouTubers
make when ending their videos. Number one, too many calls to action. "Subscribe,"
"Watch the next video," "Download my free report," "Watch this playlist," "Like this
video." Too many calls to action at the end of your video will only confuse viewers so
they won't take any action. Limit your end screen to one main call to action, so it'll
be easy for your viewers to take action right away. Think about the one goal that you wish
to achieve at the end of your video, whether it's to watch the next video, subscribe to
your channel, or download your free cheat sheet, just make sure that it's a natural
transition and keep it conversational. I recommend selecting the "Best For viewer"
option if you don't have a related video that you want your viewers to watch. "Best For
Viewer" means YouTube will select the best video for your viewer to watch based upon
their browsing behavior. Even though YouTube systems may be really good at selecting the
best video for the viewer, I prefer to send viewers to my own video. This keeps viewers
on my own channel so they'll binge-watch more of my videos. Let me know in the comments
below if you prefer YouTube to select the best video for your viewers, or you prefer
to send viewers to your own video. Number two, telegraphing the end of your video.
"Well, that's all we have for you today. Thanks for watching. Let me summarize what I told
you in the video." When viewers know that you're about to end the video, they'll leave
the video and stop watching. Ideally, you want to keep viewers watching to the very
end so you don't want to telegraph the ending of your video.
Number three, long ending. Unless you can entertain your viewers at the end of your
video with a bunch of bloopers, keep your endings very short. I've seen some creators
end their video abruptly by stopping in the middle of a sentence. This leaves a viewer
wondering what's coming next. You can also use a cliffhanger like they do in the movies.
Keep watching as I show you what happened when I jumped off the cliff.
Instead of showing some extra clips and playing nice music at the end of your video, keep
your video ending short. Your goal should be to keep viewers watching to the end of
the video and then watch more videos in succession. Therefore, I highly recommend telling viewers
to watch the next video related to the video that they've just watched.
Keep an eye on the end card section in YouTube Analytics to see what's working and what isn't,
so you can make the necessary changes. For example, if you're linking to a playlist and
you're not getting any clicks, you might want to switch to a single video to see if you
get more clicks. Now that you know what to say at the end of your YouTube video, what
do you say at the beginning of your YouTube video to keep viewers watching? Don't worry,
just watch my next video on what to say at the beginning of your YouTube video so you
can hook your viewers in the first few seconds and keep them watching.