Pinterest is a great platform for driving traffic to your website
and it works for so many niches! It’s not a social media like many others that
is trying to keep all the traffic inside the platform. Pinterest actually can become your
traffic source #1 within a few months if you know what you are doing!
Hi! I’m Anastasia of AnastasiaBlogger.com, I’m a Pinterest marketing expert and on
this channel I share my Pinterest tips and online business tips.
If that’s what you want to learn, you know which buttons to use right?
Subscribe and hit the bell button to get notifications when my new videos go live!
Now, this will not be a beginner level video.
I know there will be a few comments under the video like this: “I just wanted to know how to
use Pinterest and you are giving me all this advanced stuff! I don’t understand anything!”
But it’s impossible to target beginners and people who already know something about the platform
in the same videos. One group or another would be wasting time watching some parts of the video.
So, I actually want to cover in this video the most recent changes
in the Pinterest marketing world and things that will help you boost your account
faster. If you are completely new to Pinterest platform and
were hoping to learn the basics like how to create a business account on Pinterest –
I’ve got you covered just in other videos on my channel. I will give you a few links to
videos that give you the foundations on how to use Pinterest as a business, just check the info icon
in the top right corner and also I’ll give you more links in the description below this video.
With that said, let’s jump into my best Pinterest marketing facts and trends for this year!
As Pinterest is trying to catch up with the trends in the social media world like
the dominance of video content vs just images, and other formats like Stories,
the platform is giving an additional boost to these relatively new formats.
What has changed in comparison to the last year? For example, video pins are no longer pending
in the moderation waitlist for days or even weeks like it happened in some cases before.
That’s a big plus because now you can actually schedule video pins and
you can be sure they will be published at the time you selected and not when
Pinterest support has the time to pass your video through moderation.
A lot of new accounts that are getting a sudden boost in impressions on Pinterest
own this success almost entirely to video pins.
They are getting a lot of engagements and can go viral easier than image pins.
The only downside of the video pins is that they don’t get as many click-throughs as image
pins but you can try to improve this number by tagging product pins or even regular pins to all
of your video pins. This can indirectly drive you some traffic through the viral video pins.
To wrap up this first tip, I want to tell you that whenever you see a new format available in Beta
for your account, definitely try to test it because like all the other platforms,
Pinterest gives priority to these new formats because they want more users to try and test them.
The second fact you need to know about Pinterest marketing this year is that organic free traffic
from this platform is still dominant for most of the accounts compared to paid traffic.
Although some people in the industry, especially those selling Pinterest ads courses,
tried to make predictions that Pinterest would take
most of the space in the feeds for promoted pins since they became a public company,
the reality is that for most of the websites that have a strong presence on Pinterest,
most of the traffic is free. I’m not only talking about bloggers, all kinds of businesses,
especially e-commerce stores are getting huge amounts of free traffic from this platform.
So if you want to jump on this train and take advantage of the organic Pinterest traffic,
check out my Pinterest SEO Traffic Secrets course. Pinterest is changing the algorithm,
the interface very fast and if you watch my videos on Youtube published just 6 months ago,
I can not guarantee that you’ll find there the most up to date Pinterest strategies.
With my paid course I have control over what you will find there in the lessons!
In some periods, I have to make updates to the course literally once a month. Anyway, you’ll
find the link to the course in the top right corner and in the description below this video.
The next trend in Pinterest marketing that maybe not all of us are so happy about but
it’s the reality so you either adjust or lose the game. It’s about more fresh
content. Historically, Pinterest has been a platform that had mostly duplicate content.
It was designed this way – users are saving images to their boards. The most popular images
are getting thousands of saves and that is a lot of duplicate images. At some point, about
80% of all content on Pinterest was duplicate, and that’s based on their official stats.
This is why Pinterest is constantly challenging content creators and business
that want to promote their stuff on the platform, to add more and more fresh content.
Pinterest clearly wants more fresh pins and even more so, they want more fresh page URLs to which
your pins are linked. This is good news for big e-commerce stores and established websites
with lots of pages. But it makes things harder for small stores with handmade products or one
of a kind items because they don’t have such a bit inventory to create hundreds of new pages.
But there are a few things you can do as a small store to add more fresh pages to your
site. If you can’t add more products, add more content. Start a small blog attached to the store
and write about your processes, about the benefits of your products
or your brand identity. Anything that tells the story about your small business and why buyers
should support your store. All of this is on one hand improving conversions and on the other hand,
helps you build more fresh pages to promote your store on Pinterest with free traffic.
The next fact is about Pinterest trends and seasons.
Traffic on this platform is highly dependent on the seasons, holidays and trends. Sometimes
people contact Pinterest support when they see traffic has declined or got stuck in spite of
all the efforts to create fresh content. And you know what? In many cases Pinterest replied
with an advice to experiment with different trending topics because timeliness and
seasonality can seriously affect the results you are getting from your efforts on the platform.
So my advice is even if your products or content are evergreen, still do your best
to find a way to related your pins to some holidays or seasons. You can check trends
for specific keywords on trends.pinterest.com. And I also have a printable Pinterest Trends Planner
with all the holidays and seasonal topics and keywords listed for the entire year.
Check it out in the top right corner and in the description below this video.
This is all I have to share with you for today. My next video will cover
more specifically what is new in Pinterest SEO (search engine optimization).
Meanwhile, you can sign up for my free Pinterest Masterclass – I’ll
give you a link in the top right corner and in the description below this video.
Before you close the page, check out a few other videos on my channel that will help you
keep learning about Pinterest marketing. And I will see you in the next videos!