- Wondering how to increase Facebook engagement
without breaking the rules and getting shut down?
In this video, I'll show you
how to increase your engagement on Facebook,
whether it's pages, profiles, or groups,
as well as the three main things
that Facebook will shut you down or reduce your reach over.
Let's get into it.
(upbeat music)
Welcome to Five Minute Social Media,
where we help overwhelmed business owners
streamline their social media strategy
so that you can generate more revenue with less work,
without having to do, hashtag, all the things.
If that sounds like something you'd like in your business,
take a second, hit subscribe, click that bell.
(bell dinging) That way
you'll be notified each week
when we release another helpful video.
And if you'd like help creating
a fully streamlined social media plan,
that's what I love to do,
and I have a masterclass on how to get started doing that.
And at the end of this video,
I'll tell you how you can get invited to it completely free.
All right, so watch for that.
My name is Jerry Potter.
Yes, it rhymes with a boy wizard.
And in this video, we are talking about
how to increase Facebook engagement
without getting shut down or penalized by Facebook,
without breaking the rules.
Engagement is everything on Facebook.
The more engagement your posts get,
the more people that those posts will reach.
And of course, the more engagement that happens,
the more customers and clients you're not only reaching,
but that you get to start conversations with
and get interested in your products and services.
So I'm gonna run through, first of all,
what Facebook counts as engagement.
And there's probably a couple of things
that you may not have thought of.
There's a couple that are usually surprises for people.
Second, I'm gonna give you three ways
to increase your engagement on Facebook.
And then finally, I'm gonna tell you the three main things
that people do that get their accounts shut down,
or at least their reach greatly reduced by Facebook
because they're trying to sort of game the system.
That way, you can avoid doing those.
So the short answer of what counts as engagement on Facebook
is literally anything anyone does
to interact with your post.
So for example, this post here is a video,
and a three second video view.
If somebody lets your video play
for as few as three seconds,
that counts as engagement and can increase your reach.
Now, in addition to that,
some things that you would think that are super obvious.
Obviously, if they like the post,
if they comment on the post,
if they share the post, those are all heavily weighted,
especially comments and shares.
In addition to that,
if they like someone else's comment
or reply to somebody else's comment,
that counts as engagement.
So that's why it's great,
'cause when you start getting comments
and then people start engaging with those,
that increases the reach of your post,
and anything else they might do.
So for example, if it's a photo post like this one,
if they click on the photo,
or on a mobile device, they zoom in on the photo,
because they want to see it up close,
that counts as engagement.
If you have a longer caption
and they click see more, that counts as engagement.
So literally, anything anyone does to engage with a post
is counted as engagement by Facebook.
Now there are lots of ways to increase engagement,
but I wanna give you the three ways to increase engagement
that you can probably implement today
and start seeing better results.
And the first one's gonna sound really obvious,
but I see people not doing this all the time
and then questioning,
"Why am I not getting more engagement?"
And that is, simply, to ask for engagement.
You imagine somebody scrolling through Facebook
at a million miles an hour, like many of us do,
and they might see something and go, "Oh neat."
And they may like it or they just may move on.
But you actually ask them to engage,
that is bound to increase the amount of engagement
that you get.
So ask questions, do polls.
Make it super easy too.
Don't sit there and say, "Tell me your life story,"
and then expect a bunch of people
to write a bunch of paragraphs.
You know, A or B, this or that.
I say this, do you agree or disagree?
So keep it nice and simple.
The second way to increase engagement really easily
on Facebook is to take a stance.
Now, one of the examples I just gave was,
I think this, do you agree or disagree?
The thing about taking a stance
is it immediately causes an emotion
for the person reading it in almost all cases.
So if I said to you,
"Hey, what's your favorite pizza topping?"
And then you may be like, "Oh, lame question.
Why is he asking me that on Facebook?"
But if I said,
"Pineapple is the worst pizza topping ever created.
Agree or disagree?"
Now you either go, "Oh yes, it is the worst."
Or you might go, "What? What's wrong with you?
Pineapple's amazing!"
Now I know that's a really silly, frivolous example,
in terms of actually marketing your business,
but if you take a stance on things,
people will have an emotional reaction.
So be who you are.
Stand out, and you'll get a lot more engagement that way.
And the third way I wanna share in this video
to increase engagement on Facebook is to preview the end
of whatever you are offering.
So if you're doing a long written post,
then whatever that first line is
should foreshadow something that's coming up
at the end of the post so that they want to keep reading.
If you are showing a video, make sure the beginning
of your video tells them what's coming up in the video
so that they wanna stay until the end.
We talked about how every time somebody watches a video
for three seconds or more, that counts as engagement.
And the longer they watch, the higher the engagement.
It also could be asking a question
and then saying, "My answer's in the comments."
If you've ever seen people doing that,
then they go to the comments,
and they have to click Comments to see your answer.
That also counts as engagement.
So what I'm saying is preview what's coming up,
preview what's in the post,
so that they want to keep consuming a little more
and that will increase your engagement
on your Facebook posts.
Now you wanna be careful
because there are specific things people do on Facebook
that Facebook does not like.
In fact, they call it engagement bait.
And it all really comes down to using Facebook in a way
that it wasn't intended.
So let me show you the three types of engagement bait
that, if you do this,
Facebook will reduce the reach of your posts
or maybe not even show it to anybody at all.
The first one is called vote baiting,
and that's that example on the left there.
And for example, it says,
in case you can't see this on your screen,
"Vote on your 2018 goals."
This is when they started cracking down on these.
And so they want people to choose the wow reaction
if they wanna be fitter.
They wanna choose the heart reaction
if they want to find love.
They wanna choose the like reaction
if they wanna move cities.
So they're using the reactions for voting
instead of what are supposed to be for,
which is if you actually like a post or love a post
or think a post is funny.
The second one, in the middle there,
is called react baiting.
And it says, "Like this if you're an Aries
or love this if you're a Leo to find true love."
So again, here, they're using them for the wrong thing.
They're saying, "Hey, like this post
because of your or Zodiac sign,"
as opposed to liking this post because you like this post.
And then the one on the right is called share baiting.
And this is a big one for Facebook
because they don't want people
spamming their friends, essentially,
in order to win contests and things like that.
So this post example, they have says,
"Share with 10 friends
for a chance to win a new convertible."
And so the idea was people would then share it
with their friends, or essentially, spam their friends
with an ad for this car dealership.
So these are three big no-nos that Facebook has come out
and called out specifically.
All right, as promised, if you wanna leverage social media
and Facebook to get far more than engagement,
like engagement's part of it,
but actually generate sales and revenue
and get new clients and all of that,
I do wanna invite you to this free master class.
It's called 3 Secrets
To A Streamlined Social Media Strategy.
And it was so popular the first time we offered it,
that we are now offering it again for others as well.
So you're gonna learn these three secrets.
Secret number one, why the things you see others doing
on social media aren't working for you and how to fix that.
Stacy, who lives in California,
said she felt like she'd wasted six years
doing the wrong things before learning this.
Secret number two, why it doesn't matter when you post,
and the question you should be asking instead.
Michelle Taylor in Australia answered this for her business
and had one free Facebook post lead to $17,000 in revenue.
And secret number three,
the key to social media success
that actually has nothing to do with social media.
Tom Love applied this
and got his first client from Facebook 30 minutes
after putting up his business page.
It's free to watch, but registration is required.
So right now, go to fiveminutesocialmedia.com/streamline.
I've also included that link in the description
of this video,
fiveminutesocialmedia.com/streamline.
(upbeat music)