I would like to have a brief chit chat with you about YouTube I currently right now am
at my in-laws house Michael had a friend's bachelor party in Wisconsin and I had to decide
between staying in New York City and taking care of Milo by myself for this long weekend
or coming out here with his parents who were going to be out at their house and spending
the long weekend with them so I decided to come here and actually my parents decided
to join us and my sister and her fiance and a couple of Michael's cousins so we've got
a full house here and I have so much help with Milo it's basically like I am not parenting
this weekend because there are so many hands on deck but that has sort of given me the
headspace to think about some of the stuff that I want to share with you guys today I'm
entering this new season in my life I'm about to move we have our last month in New York
City coming up and then we're going to be spending a month with Michael's family maybe
two months before we actually officially get settled in the house because there are still
some renovations happening so I have a summer up ahead of me that's going to involve a lot
of outdoor time a lot of nature hopefully a lot of activities swimming tennis I just
want to be like rolling in the grass this is my goal all summer is to roll on the grass
so I've been thinking a lot about all my different social media platforms and how I post how
I show up and if I'm being honest I've kind of been going through a bit of a stage of
myself feeling uninspired by my own content I find myself creating content often just
because it seems like the type of content that is fitting for a specific platform but
it's not the kind of content that I watch back and I'm obsessed with and at different
times in my life and my career on social media I made content that I was obsessed with and
I just want to get back to a space with my platforms where every single thing I post
is just so deeply me and is so from my heart and soul and creative energy that the moment
I hit post on it I'm just so excited to put it out into the world and regardless of how
it's received by people I'm just so excited that it's sitting there on my feeds because
I myself would want to go back and watch it and right now on multiple platforms of mine
there's some content like that but there's other content that's just not lighting me
up so what I think I want to do is like a little bit of a regroup of what are my various
platforms and what is their purpose for me I aim to create content for other people I
want to inspire other people I want to entertain other people and educate other people on certain
topics but at the end of the day if this is going to be a sustainable career for me I
need it to light me up and come from within I think what I need to do is sit down with
a piece of paper and write down Instagram ikTok and YouTube these are three separate
platforms and a lot of content creators just create content for one of those platforms
and then repurpose it across all the others which is a great way to save time and is a
great thing to do occasionally but I do think that these individual platforms call for different
types of formats and they just they're very different mediums and the audience is on them
know if you are repurposing content from another platform specifically like if I take YouTube
videos and then I cut them for TikTok first of all they're not the right shape it's just
not what TikTok is looking for maybe if I had a million followers and it would blow
up every time but I feel like I have people that have followed me on TikTok for a specific
TikTok content so then when I just go ahead repurpose YouTube videos there it's not what
they signed up for I just need to rethink a bit who am I to my core what are these platforms
to me how do I want to show up on them there's conversations left and right about having
a niche and you need a niche you don't need a niche it's better to have a niche it's better
to not have a niche whatever I very much don't believe that I have a niche because I talk
about beauty and health and lifestyle and food and motherhood and clothes and almost
everything that's just going on in my real life and sometimes I think man if I just had
a niche people would know what they can expect from me they'd be coming to my content for
one thing but then I think oh I don't want to be pigeonholed into a niche because I like
a whole lot of things and my platform is lifestyle so I just need to share everything that is
happening in my life and not pick a niche I've realized over time that the niche on
my platform is me then I have to ask myself well what about me makes my content different
or notable or like what is niche about me that's where I've had to do a lot of deep
digging as to like why are people following me and I actually made a post on Instagram
and I asked people what type of content of mine they love and the feedback I got from
people which is exactly the feedback that my brain gave me when I thought about this
I find that I'm like a very light-hearted person I like seeing the positive side of
things I bring humor to otherwise not humorous situations within reason I have such an incessant
curiosity for all avenues of life and just exploring I love exploring I love experimenting
I love making myself uncomfortable I'm just very curious and I think that it's that playful
spirit that sometimes I haven't been seeing come through in recent content and I feel
like some of my recent content has seemed very polished and just very like aesthetic
or here's a day in my life as a mom and it's it's kind of like flat in my mind when I watch
it back it's flat and my life is not flat my energy throughout the day and the way I
approach a day there's just so much more dynamic ups and downs and laughs and joy there's just
so much more happening in my real life than I often see reflected in my content so that
was a major takeaway was that I need to be bringing my unabashed is that the word my
whole full rounded personality as a human to to my content so that people can really
relate to me and know who I am to my core instead of me kind of trying to show up a
certain way on social media which I think I was doing unconsciously like I would never
have said oh I'm trying to be a certain way when you consume a lot of content and then
you create your own you kind of just start to fall into okay what is everyone else doing
okay that's what's working let me do that and it's hard to like find yourself get into
your own groove so we're gonna get back into the Lucie Groove this year I think one thing
that is just fascinating about my specific career trajectory in the content creation
space is I think that because I got my start in kind of a roundabout way from how a lot
of other influencers got their start I think that is something that has caused a little
bit of uh confusion in my mind the way I got my start is that I started making videos for
refinery29 all about lifestyle challenges I'm sure the ogs know the child living with
Lucie five-day challenges we love that era of my life I love that era I look back on
it fondly and I still have a lot of that spirit in me I think that because my video content
was on these very Niche topics I built audiences that came for specific Niche things that I
made videos about and then I think that they were somewhat disappointed when they didn't
see that type of content reflected in all of my content so for example when I did like
five days of yoga I got a whole bunch of yogis five days of veganism all the vegans came
five days of I don't know eating pizza all the Pizza Lovers arrived I don't know I think
there's a part of my brain that thinks that some of these people came for these Niche
topics and then when I went about the rest of my life and wasn't always talking about
yoga or wasn't always remaining vegan I think that the people came and then were kind of
like oh I followed her for one thing but now she's not giving me that anymore and that
is the hard part about not having a niche is that people come to you for something and
then you evolve and you kind of need to make sure that the people are there for you and
not for that topic you posted about I've seen this on TikTok too I think my TikTok grew
massively throughout pregnancy and I shared a lot of pumping content and breast milk storage
and now I'm not pumping I'm not pregnant so I don't have breast milk anymore this could
just be all in my head it's possible that a majority of the people who have followed
me in the past are here because they watched my content and they resonated with me and
my personality not with the topic I was talking about that's what I'm hoping for I hope that's
why most people follow me because that's why I hit the follow button for people you know
there's very few people on the internet that I followed just for their topics I mostly
follow people for the people so I hope that's what it is but my brain for some reason keeps
telling me that that's why my audience is so segmented and that I've got these really
young people who came for my YouTube experiments and now that I'm a mom they can't relate to
me I think what I'm realizing at the end of the day is that when you're on social media
and you create lifestyle content people are going to come they're going to find you from
different ways and everyone's going to want something different of you and you cannot
please everyone all you can do is be yourself show up as you show people who you authentically
are and if that means some people drop off and go away so be it have a great life I actually
really like when my following number specifically on Instagram because that's really the only
platform that I tend to lose followers on TikTok and YouTube only go up Instagram when
it drops I actually am pretty pleased because I feel a sense of oh good that person who
came who was not going to be happy with my content I don't need that person to be part
of my community so I really do feel good when things clear out and for some reason like
whenever the seasons change and right now it's very sunny and the flowers are blooming
and it's like summer is coming it's my favorite season whenever this happens I get a renewed
sense of creativity and it's almost like I'm a bear emerging from hibernation den it's
time to like sweep up my spaces regroup with myself and show up on these platforms in a
way that is authentic to me so hopefully that's what you'll be seeing from here on out I've
got a lot of fun stuff coming up we are moving we're decorating a house we're building a
family I have so many fun things happening in my business a lot of great creative offerings
that I'm very excited for and this is it this is life and hopefully you're doing some things
in your own life too that are shaking things up exploring your curiosity and if you just
have this on in the background while you're doing laundry cleaning the house doing the
dishes I don't know maybe you just put this on at night and it's your comfort space as
you fall asleep I really just hope it's bringing you joy and inspiration and that when you
go into your day tomorrow you are just with it okay I am drinking coffee out of a planting
pot because I thought it was pretty my mother-in-law told me just be careful don't break it let's
go hang out with the family you want to be on my YouTube no oh okay no no are you are
you pretending to be Milo yes Milo says no to everything well I just wanted to tell YouTube
that I'm freeing the nipple thanks for sharing that I'm getting out oh my God [Music] [Applause]
[Music] [Applause] [Music] [Applause] [Music] I asked my Instagram what do you guys want
to see on my YouTube and my Instagram and my TikTok and everyone said Allie that's so
kind everyone loves Allie and the truth is because she moved out of the city before I
did we just don't see each other as much we will very soon but we will very soon because
I'm leaving New York City I'm going to be closer to where she is so we're going to be
reuniting soon but for now I'm with her over this family weekend and you guys know she's
getting married this year and I wanted to give her a chance to share a little bit about
her wedding planning process and what her wedding is going to be like so go ahead sis
so we honestly don't have that many updates to give because it's sort of in a lull right
now because the wedding is not until the winter and we're doing a smaller wedding that doesn't
really require so much planning and you know coordination ahead of time and luckily our
venue is really a full-service venue so they take care of catering and the ceremony and
the party is all on site so it eliminates a lot of the crazy planning decisions that
you'd have to make ahead of time we did choose our florist we chose our music and we have
sort of the whole vision for the room I'm particularly excited about the ceremony because
it's in a very pretty intimate space with beautiful like tiled floors and I just think
it speaks really well to like what we envision for our wedding as a couple I think it's just
gonna be something that's very uniquely us in the intimacy of it it's really just like
a one night party and we get our closest friends and family together to have a great night
and it's not really going to be like an extended full weekend thing which is exactly what we
want we really just want one night of celebration and we'll do it our way and the people who
are important to us will be there as she's saying like they're not having a rehearsal
dinner with any guests they're actually just having dinner the night before the wedding
with them two and their four parents their wedding which is actually on a Friday night
instead of a Saturday is gonna just be like the big party of the weekend and that's their
wedding although we're twins and we're alike in many ways we also are different in a lot
of ways and one way we've always known we're different is kind of our interest in having
big wedding festivities and not even just the wedding day but like the activities around
the wedding like I was a really big advocate for I don't know what the word is I was really
amazingly interested in having a bachelorette party where you know I went with my girlfriends
to Aruba and Allie's actually not having a bachelorette party at all she's not having
a wedding party she's not having bridesmaids per se that was actually a fight we once had
we once had a fight because years ago years ago I know we don't even fight we don't normally
fight but we once had a fight because I said to her when you meet someone and you get engaged
you're gonna have to have a bachelorette party because I figure like I'm gonna be your maid
of honor I'm gonna be the one who's responsible for throwing this like you gotta let me do
something and she really didn't want it she said no we had a little bit of a fight and
then we went under a blanket and we made up we hugged and made up and it was over and
so now that she's actually getting married I'm like okay no bachelorette party it's just
not important to me like I you know we did a nice dinner with our friends to celebrate
or I don't know someone opened the door and now is pretending they're not coming in anyway
that's just not personally important to me as a way to celebrate my marriage to Zach
it is important to me that my friends are at my wedding to celebrate with me and that
we get to dance the night away and have a great time and make lots of memories but it
wasn't important for me to celebrate in that other way I went with her to pick her dress
and so she's getting married in the winter so it's like a wintry style dress and it is
so gorgeous you guys she looks like a model like a stunning model straight out of Vogue
so I didn't have the clearest vision of exactly what I wanted going into my wedding dress
but the consultant at Kleinfeld her name is Debbie she is such a darling she immediately
like got to know what my taste would be and what would look good on me and suit my you
know expectations of what I wanted out of a wedding dress and I was just blown away
with what I found and it's just I think it's really me I shared a little picture on my
Instagram like she said Yes to the Dress but you'll have to tune back in in December to
see the final and that's another thing she's not having a videographer just a photographer
so I would upload her wedding video to my YouTube channel but instead what I will do
is like a recap video of her wedding I'll talk about it and share scenes from the day
and then I will show the beautiful photography because she's going to have a great wedding
photographer excited about our photographer we just found her through the venue because
she's worked at the venue in the past yeah we're very excited yeah we got a lot of weddings
coming up we have Michael's sister our brother two other friends and then this one so Milo
is gonna be a little ring bearer for three weddings oh that's the other thing we wanted
to talk to you about oh he's not you're not having a ring bearer it's not that we don't
want Milo and Zach's niece to be part of the wedding we're not having kids at the party
which you guys knew and prefer because I don't think you want to be babysitting him the whole
night we think like you guys should just when you walk down the aisle like you walk down
with Milo yeah no this is what I thought like yeah I didn't I don't particularly care at
all whether the bride and groom send Milo down the aisle alone or with other kids or
with me so long as he's wearing his cute little tux and he's like at the event that's I just
think he's it's so cute to have little boys and girls at the event but then of course
not of course because I know not everyone does this but in our case send them down the
aisle and then whoop they're out of the room so that they're not crying and taking away
from the ceremony it was also more important for us to present you guys with that option
and let you make that decision obviously you don't want a screaming baby in the middle
of your wedding ceremony but we want you guys to be able to be present and enjoy it rather
than worrying about what could go wrong I think that's difficulty on the parents to
be like babysitting and feeling stressed that the baby you can't control if the baby's gonna
cry so I love this I cannot wait for your wedding my big sis my one minute older big
sis is gonna be a Mrs I'm gonna be a wife and then one day you'll have a baby no pressure
no rush yeah but one day you'll give my little little cousin and all will be swell yeah let's
go have a snack
[Music]
[Music] can you say it again 18 months [Applause] [Music]