food trucks were no passing fad Silvan
freshly cooked food at affordable prices
they are now part of the urban landscape
and 2014 total revenue for the food
truck industry was eight hundred and
twenty eight million dollars low startup
costs helped drive this growth for
example the median price for a truck is
about forty three thousand dollars
including truck decals electronics city
permits cooking supplies and ingredients
it costs an average of seventy-five
thousand dollars to get a food truck on
the road compared to opening a
brick-and-mortar establishment though
those costs can vary depending on the
city and type of restaurant startup
costs for the trucks are significantly
less this allows entrepreneurial chefs
to enter the industry offering their
take on today's most popular food truck
specialties high quality reasonably
priced food attracts hungry Americans
half of whom have already eaten at a
food truck yet costs alone don't
translate into success the phenomenal
growth of trucks has been fueled by the
strength of social media trucks use
Twitter and Facebook to update their
locations and draw new customers Twitter
especially is sustenance for the new
generation of food trucks and tracking
tweets is the best means of charting how
many trucks operate across the country
in 2014 more than 5,000 trucks
sent nearly 5 million tweets to reach
their customers in 236 US cities
with so much activity and a hungry
following it's no wonder food trucks
have found the road to success
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