Batter Blaster is a ready-to-use
pancake and waffle batter
in a whip cream style can.
My name is Sean O'Connor and I invented Batter Blaster.
The real inspiration for Batter Blaster is my wife's love of waffles.
I literally was making her waffles, breakfast in bed,
and I'd end up destroying the kitchen
just to make this one waffle.
And I'd finish it with strawberries and whip cream
and I look at that whip cream can and said,
there's got to be a way that we can get
batter in the can and I could've done this
in three minutes instead of a half hour
and creating a full mess.
The patent is a process patent.
So it's not the idea of putting pancake and waffle batter
in a can but it's how we do it.
One of the interesting things about Batter Blaster is that we charge it with CO2.
So a lot of people's kind of home made recipe for waffles, you wanna try and get a light waffle out of it,
and people will whisk in soda water or 7 Up or something like that to make it lighter.
We, you know, ours is already super light batter because of the, uh, CO2 that's in the batter.
Batter Blaster is kinda one of those Jetsons, you know, product of the future, you know.
Okay, what are we gonna do for press, you know?
And then I was thinking back to the old Brady Bunch days
where they're trying to break the world record on the seesaw,
something stupid like that, right?
And, uh, we said, all right, well that's just goofy enough.
Let's break a Guinness Book World Record.
And we've had quite a few emails from dads, you know,
like divorced dads or single dads, that are like,
Hey, Batter Blaster, you now, I can make heart-shaped pancakes
for my girls on the weekends, and I'm a hero.
It was important for us to kinda check the box
for a mom to be USDA certified organic
because that is a wholesome, inspected product.
I mean, it was kinda like a permission slip for mom.
So, people quickly look at, like,
oh, it's like Easy Cheese in a can. Well, no it's not.
But you can't blame 'em for that because
the last food innovation that they saw was lettuce in a bag.
Before that it was microwave popcorn. Right?
So there's just not enough innovation in the food space
to have people be really open to it.
You know, Batter Blaster will never IPO.
There's no kinda dot com craziness happening.
We're a food company and we're going to continue to sell food.