in this video I'm going to show you an
often-overlooked yet very easy to use
promotional video that is almost
guaranteed to boost sales in fact early
this year I used is very formula to
create a video for one of my clients and
within the week it caused phones to ring
like crazy with new hungry customers to
discover what this promotional video is
and how you can use it in your business
just keep watching
hi i'm steve from Mills emotional place
to go to discover how to grow your
business with online video just earlier
this year i created a successful
promotional video for a client that
made sales increase by over two hundred
percent in the first week that it was
published and the best part is it was
really easy to create and that's why I'm
sharing it here because it was so easy
to create that anyone can use it.
This secret to creating a
successful promotional videos is actually
not what you might first think. usually
when people think about creating a
promotional video think about what
camera do I have? or what fancy lighting
should i use or what lenses do i need
and how am I gonna edit it
yes it's nice having a nice camera and a nice
set of lenses but that's not
what's going to impress your customer
and it's not what it's going to turn a
visiter to your website into a paying customer
that's not what gets them
excited about your product the most
important thing that the thing that's
more important than what camera use and
lenses and lights and editing softwares
and all that kind of stuff
the most important thing is how you sell
your product specifically what do you
say and how you present your product in
a way that will make your customers say
yes that's exactly what I need
sign me out for you see the promotional
video that i made for my client was
actually just a product demo video the
product demo video with a slight twist
the slight twist that i use was to
create my product demo video i actually
started off by using a sales formula
that has been proven across industries
to convert prospects into paying
customers whether you're talking to him
on the phone or in person in a letter or
in video and it worked because doesn't
matter what medium we're using
ultimately we're communicating with
other human beings
and when human beings and making a
purchase decision they need to be given
certain information and they need to
feel a certain way about a product in
order to say yeah I'm gonna make a
purchase that looks great so that's what
I'm gonna do I'm gonna break down the 7
key points that will turn a boring all
product demonstration video into a sales
generating promotional video key point
number one your video needs a strong
hook whether you're writing a sales
letter someone or your to something with
someone one-on-one you need a strong
hook to give your viewer all your
potential customer a reason to keep
listening a reason to get invested in
your hook is the first few seconds of
your video and it's when they click on
the video and it's not playing and this
is where your viewer decides whether or
not they're going to keep watching
so the secret to creating a really easy
yet really effective hook is to use a
have to phrase you don't have to use a
happy phrase but it's a really easy way
to create a quick hook that time that
expresses the benefit to the viewer if
they continue watching the video so in
the product promotion video that I
created and I was creating it for a
product the automotive industry and the
how-to was simply how to do successful
repairs data that so from the moment of
you started watching the video I knew
they continued watching they would get
the benefit of this new knowledge on how
to create a certain repair
okay so now we've got a strong hook the
next step is to follow that hook with
some context as to who you are and why
you're an authority on this topic this
qualifies that if they keep watching
your reliable person to get this
information from
so in the video for my client we started
off with their how to achieve a certain
repair on these automotive parts and
then the following section was
we've been in this industry for over 35
years and we've consulted with X number
of customers so just in the first 20 or
30 seconds of the video viewer is now
invested in what we've got to say
they're anticipating some benefit and
they know that we're an authority on the
topic so this next step is the most
important step and is the one that is
most often overlooked and that is to
identify the pain or problem that your
product solves and to explain that in
detail is usually when someone is
creating a product demo video or
promotional video most of us tend to
like to cisco straining the talking
about how awesome our product is and all
this wonderful features and whatnot but
our viewers completely zone out because
we're not talking about them with only
minor product and why do they care
why do they care about their product and
less we can show them that our product
souls they're burning pain and problems
so that's why step number three is to
identify the burning pain or problem
that your product will solve we're going
to talk about their product did we
identify the problem just the problem so
this point in the video that I created
my client we jump straight into talking
about the difficulty that most
automotive repairs have doing a certain
type of repair
step 4 introduce your solution you see
by this point you've just introduced all
this pain and you've got your viewer
thinking about this annoying pain and
problem and white so serious and now's
your chance to introduce your solution
and by introducing the solution
suddenly this solution your product or
your service looks amazing to your
viewer because you've given it context
by illuminating the painter problem
Step five is where you show the promised
results for using your product or
service and this is where you paint a
mental picture of what it would be like
to own your product so this is where you
can show your product in action and show
it actually solving your customers
problem
step 6 this is your chance to
cell and spread your product here is
where you list all the mouth-watering
features and benefits that your product
or service can offer the end-user the
best results with this section use song
what statements or at least use that in
your head to help better describe the
features and benefits a lot of products
have amazing features which are just
explain really terribly with the video
that I created for my client you had
some really cool features but just
listing them wasn't really going to
excite animes the interviewer what we
did was we listed them and then we asked
ourselves so what why is that feature so
valuable to the end-user so one of the
features was the product that we supply
came to the training giving so what if
the viewers watching that Nikki comes in
the training DVD so what why is that
valuable to take the time to actually
explain why that's available so we used
to fry's something like it comes with
the training DVD so that your whole team
can learn how to use this product and
get amazing results instantly suddenly a
boring all training DVD becomes an
amazing feature benefit for the end-user
take the time to actually explain why
these features are so valuable
take your time on this section give your
every opportunity to rationalize the
purchase in their own head and give them
permission to get excited
step number seven the call to action
don't forget to have a strong
call-to-action now a strong
call-to-action lays out the specific
steps that have you will need to take in
order to make a purchase and be specific
you really want making a purchase to be
as quick and easy as possible for the
viewer to do right now that they're
thinking about and that's it
those are the seven steps and I used to
create a really successful promotional
video for one of my clients the best
part is it doesn't matter what equipment
you've got no matter what camera you've
got what lenders
lots of what your voice sounds like if
you've got an iphone the hell do just
fine
the most important thing is how you sell
your product in the video and then
everything else is a mere triviality
so in short the main goal is to show
that your products on a specific burning
pain or problem that the value exchange
is totally worth it and that your view
should take action right now and
seriously this could all be done using
your iphone that's all that you have
available now to make it even easier i
put all these steps into a PDF you can
download for free over at Mills motion
dot-com /a sales video now in that
period i've also included an extra five
sales motivators that can be added to
your video really easily these sales
motivators make your viewer war to take
action instantly when you see what their
you'll be amazed by help easily have to
use yet how effective they could
actually be so to download that pedia it
over mills motion dot-com fold / sales
video and there you'll be able to
download that video completely free have
appreciated this video be sure to like
and subscribe and if you have any
questions thrown in the comments section
below
I've read all of them i'm super mills
motion
thank you so much for watching