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>> Hello, and welcome back to theCUBE's coverage here
live in Las Vegas for AWS Re:Invent 2021.
We're in person, been two years since theCUBE
has been on the ground here at a live event,
it's a hybrid event.
Check them out online.
AWS has got a Re:invent site as well as CUBE online.
I'm John Furrier, your host,
with a great guest here from Latin America.
Jaime Vallez, VP of Latin America for AWS,
a lot of global change with the regions,
a lot of great stuff,
cultural integration if you will, of skills.
People all around the world using Cloud Compute.
Jaime, great for coming on theCUBE, thanks for coming on.
>> Thank you, John.
It's a pleasure to be here with you.
>> I wish I could speak in the native tongue, but I can't
but I know online there's some special rooms
that people have on theCUBE site.
So a lot of tech, a lot of cloud native in the world,
I'm seeing Latin America in all the events we've done,
had great participation in the cloud ecosystem
in Latin America, a lot of young talent,
a lot of things happening, what's going on?
>> Well, as you can see around us today,
a lot of things are happening in the cloud.
We are in this inflection point
in the industry of technology
that is accelerating innovation,
accelerating transformation all over the world,
and obviously Latin America is not an exception.
We're seeing this momentum,
we're seeing large enterprise companies
leveraging the cloud
to transform their customer experiences,
to drive innovation.
We're seeing startups to drive competitiveness
and try to compete with the world.
And that's also enabling a lot of younger generations
to move faster, to innovate, to dream big
and drive new ideas.
So you're seeing that same momentum in Latin America
all across the region, but this is the one John,
and we're seeing this happening for many years ahead.
>> You know, I love inflection points
and I've been saying this
and just wrote a blog post about it on siliconangle.com,
that we are now at another inflection point
where cloud is going next gen
where in any kind of revolution, every inflection point,
this cultural revolution starts with the young people,
and I've never seen an impact
with Kubernetes and microservices
and the modern approach of the younger generation,
it's like if I was 20, I'd be a kid in the candy store.
What?
I don't have to build, Lambda is there for me?
I don't have to provision any servers.
So the I'm seeing an impact of the younger generation
around cloud, and it's global phenomenon.
What's going on in the younger talents
in Latin America?
>> Well, it's exactly as you say,
I mean, young generation see inflection as opportunity,
opportunity to make new things happen,
to, as I said, to dream big
and actually enable their ideas to become a reality.
And that's where you're seeing all across the region,
you see this in Brazil, you see this Argentina,
you see this Columbia, Mexico,
large startup communities
that are competing with the world.
And you have,
we have an example like Newman that was here this morning,
like started seven years ago,
2014 with a view transforming
the financial services experience,
that's what we're seeing all across Latin America.
>> Got the young kids slinging APIs around
with containers now, you've got the container movement.
We had a great show from Brazil and our DockerCon event.
Very notable intelligence coming out of that area,
amazing young talent,
I'm just blown away by the amazing work.
But in the region itself is still transformation.
So I know you're well-known
for doing really big deals at AWS.
I can say that big banks, multimillion dollar deals.
So there's growth there,
there's existing business transforming
while new entrepreneurs are coming in,
it's kind of the best of both worlds.
What's the growth look like?
>> As you mentioned,
very large enterprises understand that the cloud
and a transformation of culture is going to allow them
to innovate them to have a lot of customers.
Every large enterprise customer thinking about
different ways to contact their customers,
transforming the experience.
You're seeing customers like Itau,
like Bank Colombia, that are migrating their legacy systems
into the cloud in order to make faster decisions,
to increase agility,
to increase innovation and let their people.
Because at the end journey is all about the people,
let their people build on behalf of their customers
and transform their experiences.
>> You know, one of the things I noticed during the pandemic,
and I'd love to get your reaction to this
because I know you're living that as well every day,
even before the pandemic,
but since everything went virtual now hybrid,
you're seeing a very low friction point to get in
and collaborate.
There's almost a new social construct connective tissue
between no boundaries.
We can have an event,
like here at Re:Invent, we're in person,
but yet there's an online community digitally engaging.
So we're starting to see cell formation
where people around the world are getting together.
How has it impacted how you manage
and how you engage with your customers in your region?
>> Well, as I said, it's a combination of many things.
Our customers are still like people in person,
that's why we have offices in Brazil,
we have office in Argentina, Colombia, Mexico,
Costa Rica, Peru, we still have presence there,
we work very close with our customers.
We understand they need and what they want to do.
But now, for example, during the last two years,
I've had the opportunity to leverage in technology,
be present in what we call virtual trips
in most of our countries.
Full day experiences,
and I have to tell you,
at the beginning I was concerned.
I didn't have the opportunity
to meet some of these people before.
Today when I see them in person here in Re-Invent,
it's like as if we have met from before.
So as you say,
it's the hybrid experience that allows us
to be in-person with our customers,
with our partners across the region,
but also in our remote base,
having the opportunity to build the same relations.
And that's what technology is enabling,
better experience, faster innovation,
and more agility and growth all across Latin America.
>> So one of the things I talked to Adam Selipsky
about before Re:Invent a week ago
on a (indistinct) exclusive interview with him was,
he was very adamant about the clouds expanding everywhere.
Obviously you got the edge and manufacturing,
AWS is everywhere,
but he mentioned the regions,
the continued growth of regions.
It's been 10 years since Latin America,
how's that impacted what you got going on there?
And what's next from a region perspective?
And how has that changed the landscape?
>> Where you're touching John
is probably the most important thing we're seeing.
You're absolutely right.
We started 10 years ago, December 14 in Brazil,
with an office and a region there.
Since there, we launched offices in most of our countries.
Now, the important thing here is
how our technology is enabling our companies,
Latin American companies.
We have 17 million companies in Latin America
be more competitive.
Some examples, I just mentioned Nubank,
but we have Mercado Libre that is competing
with very large companies.
You have Bank Colombia, you have GBM in Mexico.
So what we're seeing is our companies be able
by leveraging the latest and best technology
to compete with the world
and to drive that competitiveness that we need.
The other thing, it's about talent.
If we enable and empower our Latin American talent,
our builders to build these new experiences,
that's what's going to allow the region
to accelerate their growth, their competitiveness,
and their social benefit.
>> And what's interesting too is that
you can see from the trends,
to do that you can do it really fast now, instantly.
So it's an amazing opportunity.
I got to ask you while you're here,
'cause I'm really curious,
I'm sure the viewers will be as well.
What's going on in Latin America?
From a trend stamp, what's the vibe like?
What's the environment like?
What's the mindset like there in those regions?
From an entrepreneurship perspective,
from a cloud enablement perspective,
from a cultural perspective,
what's your report?
How would you report on that?
>> First of all
we're seeing the cloud accelerate all across Latin America.
And as I said, it's really day one for all of us.
The other thing is that our customers are understanding,
that digital transformation
is not a technology transformation.
It's a cultural transformation
leveraging technology for that to happen.
It's about people, it's about mechanisms in the company,
it's about the way companies make decisions.
And that's why the cloud is so important
to empower these people to make things happen.
In fact, what we're seeing in Latin Americas,
CEOs of some of these companies like Bank Colombia CEO
is very engaged in this transformation.
He's reviewing technology,
he's understanding the cloud,
because that's how they realize
or how they understand the importance of,
changing their companies, focused on their customers.
The other thing is Latin American companies understand
that they need to understand their customer needs,
work backwards from that,
and leverage that their technology,
the cloud in order to improve
the experiences of their customers.
>> So I had to put you on the spot on a question
I got to ask you.
This is 10 years of Re:Invent,
we've been here for nine
and I remember the first one we went, with the second one,
it wasn't many people here,
we were like getting guests from the hallway.
Hey, come on up on theCUBE.
And now we can't, there's no open spots.
15 years is how old Amazon is, Amazon Web Services.
So as Adam takes over
and you have Amazon going in the next 15 years,
what's your vision on how that evolves?
Because you're looking at the pandemic ending
and pandemic has proven to a lot of people
that digital works here,
but it's exposed what doesn't work.
You can't hide the ball anymore if your business,
but you're exposed.
If you're in the cloud or you've got modern software,
if no one's using it, it's not working, change it,
you can do it fast.
So the whole hiding behind,
I bought this project, I bought this software,
old guard, new guard,
I mean, you can't hide the ball anymore.
So that changes things,
but also the creativity of refactoring business.
>> Sure.
>> Is also there.
>> So you got fear.
I can't hide the ball and you're exposed.
Two, opportunity.
>> Opportunity.
>> What's your reaction to that?
>> In fact, what I was going to say is
what we see is opportunity.
I mean, if you see 15 years,
what you see first of all,
is all customers in Latin America
or everywhere else leveraging the cloud,
that's the most important thing.
Number two, people leveraging technology
to make things happen.
It's about building,
and we talk about this before is,
when you realize that people are looking for better ways
to improve their experience, launching the startups.
And this is in finance, in the financial services,
this is in manufacturing,
this is in all the different industries
across Latin America, we see opportunity.
The other one, John,
is a region like Latin America understands that
with people you need to enable them.
It's about talent.
And in order to enable talent,
you need to educate them.
So in AWS, we're actually investing
a lot of time and effort to what?
To give them the best training content
in their local language.
To launch programs that allow them to innovate
like Activate that enable start ups to launch.
So what we're doing is giving builders,
younger generation, tools to be more successful
and again, dream big and make things happen.
Now, so the next 15 years,
it's about opportunity, transforming,
faster decision-making, agility in the way companies move,
and also driving competitiveness in Latin America to be able
to compete in a globalized environment
because everything is interconnected
and it's about global reach today.
And that's why we need our talent to invest, educate,
to drive the transformation of the region.
>> Yeah, and I think the global connectedness
is a real point there.
Great insight.
I think the cultural revolutions here,
the younger generations engaged,
existing businesses transforming,
which means if they don't do it right,
they're going to lose it to the other guy, other people.
So I have, okay,
final question for you.
Thanks for coming on, I appreciate your time,
I know you're busy.
Looking at the pandemic ending,
what's the major patterns that you're seeing
in Latin America around companies' strategies
to transform out of the pandemic with a growth strategy?
'Cause everyone I talked to is like,
we're going to come out with a tailwind
and we're going to be on the upward slope,
obviously they're using cloud of course,
but is there a pattern of that coming out of the pandemic
with an upward growth?
>> So we are seeing all across Latin America,
companies looking for better ways to reach our customers.
That is the fact, traditional touch points are not enough.
Now they are building on top of that
so we are seeing Latin American companies
invest to transform their legacy systems
in order to look for different ways
to approach the customers.
Number two, we're seeing Latin American companies
to leverage data in order to make better,
more informed and faster decisions
and to scale their business and accelerate
and empower their teams.
We're seeing companies in Latin America
investing in tools to let their people make things happen.
As I said before, cultural transformation,
the transformation is about people,
it's about fast decision making
and it's about leveraging the technology to make it happen.
We're seeing a lot of startup communities
across our countries, new ideas, taking place.
And as you know,
AWS has always been focused on let known supporting startups
and those new ideas.
So we're seeing a lot of things happening in the region,
a lot of momentum, a lot of growth.
And what we're seeing is the cloud enabling that growth,
that opportunity that you were talking about
with a view that 15 years out,
a lot of new business models
are going to be making (indistinct).
>> I mean, that's a great point.
I think, just to highlight that one key thing, talent.
You just add talent to the cloud capabilities,
you can get there faster,
you do it with a team, even better,
collaboration's changing.
Just the ability to capture opportunities are now faster
than when we were growing up.
They have it better, don't they?
>> Absolutely.
>> Don't you wish you were 20 again?
I do.
With all this code out there.
>> And that's where we said, it's about the people.
And I can tell you from one of our biggest investments,
my biggest investments is
giving the talent that opportunity,
giving our best training content in local language
so they can learn new
and better ways of making things happen.
So again, as I said, supporting startups to grow,
so all the problems around talent
for Latin American citizens,
for our customers and our partners.
Because at the end,
we understand that our partners expand our solutions
to the market,
and it's our partners that allow us to be present
in the many countries that are part of Latin America.
>> Well, we love your vision, love your insight
and we will have a CUBE region in your area,
and we're going to contact you.
TheCUBE will open their doors
for the Latin America community.
So look for that this year.
Thanks for coming on.
>> John, looking forward to joining you
and hosting you in our countries.
You're going to see a lot of enthusiasm, passion,
and growth and opportunity in Latina America.
>> A lot of great action,
the younger generation's engaged,
the older generation's transforming the business models.
The cloud is going next gen.
It's theCUBE, bringing all the live action.
You're watching theCUBE,
the leader in global tech coverage.
I'm John Furrier, your host.
Thanks for watching.
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