hello my name is Eric Kingdon from Sony
and I'm very pleased to introduce to you
a new Sony technology called the
vertical surround engine and along with
this a brand new sound bar which
incorporates this technology the HT zf9
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now thanks to the sophisticated digital
signal processing of the vertical
surround engine you can enjoy object
based immersive audio soundtracks like
Dolby Atmos and indeed DTS X by virtual
technology now if you've ever watched a
movie with a Dolby Atmos soundtrack
you'll know how truly immersive the
experience can be by adding a new audio
dimension to surround sound so for
example if the film features a rainstorm
you can actually experience the rain
falling vertically it's quite special
sounds move around you naturally with
great precision and real atmosphere and
you truly become immersed in the actual
movie itself it's like being there now
normally to achieve this kind of effect
requires additional loudspeakers for the
height channels and these can be
installed in a ceiling in a typical
separate system or by the use of upward
firing speakers that use the ceiling
surface to reflect the sound down
towards you but let's face it not
everybody once or can accommodate
separate components and the soundbar
market itself has provided those
listeners with a very popular
alternative now there are sound bars
today that incorporate Atmos enabled
speakers by using the ceiling as a
reflective surface and this is great no
problem but if you are not in a position
where the right ceiling character or
shape is available well short of
remodeling your own home there's not a
lot that you can do about it
until now for the vertical surround
engine in the zf9 sets you free of these
constraints here's how it does just that
a typical sound bar generates the sound
field by projecting sound toward you and
it will often generate a very wide
soundstage for extra impact but the zf9
goes further because it doesn't just
generate sound in a forward direction
but it generates a horizontal surround
sound field and importantly that
all-important height information so this
immersive experience is realized by
decoding of the Dolby Atmos or DTS X
sound track and sophisticated digital
signal processing the system can even up
makes a sound track which is a more
limited number of channels from more
immersive effect it's your choice
now there's nf9 like any premium sound
bar comes fully loaded with all of the
features you'd normally expect including
a powerful wireless subwoofer Bluetooth
and Wi-Fi connectivity chromecast
built-in spotify 4k HDR pass-through and
very versatile connectivity there's even
an optional set of wireless rear
speakers available for use in bigger
rooms if desired as well now we tuned as
nf9 for not only great AV performance
but for pure audio as well with great
attention to detail like the removable
speaker grille on the bar and let's not
forget full high-resolution audio file
playback capability so just think now
almost anyone can avail themselves of
all the great immersive audio content
from object based audio systems like
Dolby Atmos and this can be available on
selected blu-ray and 4k HDR titles along
with certain streaming services for
example for sport movies and so on
so for more information please visit the
Sony website and the only thing that
remains for me to say
is have a demonstration then just listen
and you will see thank you
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