Hey there, Benjamin from Loves Data here! In this video, I'm going to show you how
to link GA4 (Google Analytics 4) to Google Ads. Taking the time to link analytics and ads means
that you will be to report on the performance of your campaigns directly inside Google analytics.
Plus, it lets you create audiences in Google analytics that you can then
use for targeting and reporting inside your Google Ads account. Okay, let's get started!
To link GA4 to Google Ads, you will need editor or administrator permission in Google Analytics
and administrator permission in Google Ads. If you don't have the correct permissions for both
platforms, then you won't be able to link your accounts. If this is the case, then you will need
to either ask someone who does have the correct level of permission to link the accounts or
ask them to increase your permissions. Okay, let's head to Google Analytics... I have edit-level
permission for this property, but I want to show you what you will see if you don't have edit or
administrator permission in Google Analytics. Let's take a look at another property...
And let's select 'Google Ads Links'... We can see the 'Link' button is greyed out and we can't click
it. This tells us that we don't have permission to edit or adjust the configuration for the Google
Analytics property. So, in this case, we would need our permission changed, or someone else
would need to link the accounts for us. Okay, now let's head back to the other property...
I have the correct level of permission in Google Analytics and Google Ads, so let's select 'Google
Ads Links' again... We can now see the 'Link' button is available, so we can link the accounts.
Let's click 'Link'... Now we need to select the account (or accounts) we want to link to,
so let's select 'Choose Google Ads Accounts'... If you have access to a Google Ads Manager account
(or accounts), then you will need to click the arrow, to see the full list of available
accounts... We select the account (or accounts) we want to link... And then we click 'Confirm'... And
we click 'Next'... We can see that 'Personalized Advertising' is enabled by default. This means
any audience lists you create in Google Analytics will automatically become available in Google Ads.
I'm going to leave this option enabled. I'm also going to leave 'Auto-Tagging'
enabled. This will automatically pull data from Google Ads into our Google Analytics reports.
Now let's click 'Next'... We can see a summary of the options we've selected,
so we can quickly check the details, then when you're happy click 'Submit'... We can see it says
'Link Created', so we know we've linked Google Ads and Google Analytics. Let's close this...
We can see the account we've just linked listed, and if you have multiple Google Ads accounts
linked to the Google Analytics property, you will see them here too. If you're going to create
audience lists in Google Analytics to use in your Google Ads account,
then you can also enable Google Signals. This means your remarketing ads can be displayed
to people across multiple devices. To enable Google Signals, let's navigate to 'Data Settings'
and select 'Data Collection'... You should take time to review the requirements,
then when you're ready, you can enable Google Signals for your GA4 property...
We've now linked Google Analytics to Google Ads, and enabled Google Signals.
And I also want to highlight, that instead of linking your accounts inside Google Analytics,
you can also link them inside Google Ads. You only need to link them once, but this gives you
another option for linking the platforms. Let's head to Google Ads to take a look...
Let's select 'Tools and Settings'... And then 'Linked Accounts'... Then we can select 'Details'
next to Google Analytics 4 (GA4)... You will see a list of the GA4 properties you have access to...
And you can then click 'Link' for the property (or properties) you would like to connect...
So you can link your accounts inside Google Ads or inside Google Analytics. Just use the option
that works for you. And remember, you will need the correct level of permission in your accounts,
no matter which option you use for linking. Remember that the audience lists you create
in Google Analytics will be automatically available in your Google Ads account.
And using Google Analytics to create audience lists for remarketing is a great option because
it provides lots of flexibility in the way you include or exclude users. To learn more about
Google Ads and Google Analytics, please take a moment to check out the extra resources in the
description below this video. Have you linked Google Analytics to Google Ads? I'd love to
know! Let me know in the comments below. And if you found this video helpful please like it, so
I know to make more videos like this one. Thanks for watching, and I'll see you in the next video!