I've paid 5 designers to design the same logo and packaging
from the exact same brief.
Let's see how they did.
The platform that we have gotten these designers from is DesignBro.
Now, it's a competition website.
But a premium one. It's completely different to the ones that you already know.
It's actually one of the best in the world.
The difference is all the designers get paid
certain amounts depending on who was picked to be the winner by the client.
And there are unlimited designers for each competition.
If you have to call it that. It's more like different
variations of designs that you get from other designers on the platform.
So, it's super fair.
And super cool.
Now, we had tasked the designers to design packaging and a logo for 'Oh Boy'.
And 'Oh Boy' is a premium dog food brand
inspired by memes and being funny in general.
It's like having that facepalm moment when your pet does something stupid and funny.
Everyone loves their pet.
So it's really important to not be too serious.
But also point towards the premium side of dog food, cat food
Pet food in general. In the brief we explain that it's organic. All the food.
And the general tone of it's more about excitement and just memeing.
Nice.
The brief will be in the description of this video.
If you want a more detailed one. The one that we gave the designers.
Or you can probably check it out in the link.
Before we go into the first design.
It's important for you guys to know who wins what.
So the winner of the first pick will get $1000.
The second pick will get $400. For third one will get $300
And 200 then 100. And you guys get to decide who wins with the link down below.
So, watch this video. Once you've watched it, subscribe
and go to that link and you can vote for the one that you think wins
All right, let's do this.
First one.
The first one is by John 89.
Let's see how he did. First impressions
This looks really cool.
I really like it.
I love the vibrancy and the colors that are coming out here.
When you walking in the pet food aisle, like in whatever shop
You go to, I go to Tesco.
You don't really see pet food being too exciting or lively through the colors.
And there's not much contrast with them on the shelves.
What I like about this of the bag
is the color scheme. That brand colors, which is the yellow.
The second thing I love is the logo that they've got going on here.
It is really friendly and bold.
It's really fun, friendly and exciting.
I like the illustration on the packet.
It fits nicely.
It's all balanced all the way through.
So even if this packet is like halfway down the shopping aisle,
or even if it's like next to another product that might be trying to compete.
I think you would definitely go for this.
The typeface that they've used is really friendly, bold and
It just is suitable for the product.
It's got everything in there, the exciting part. The bit that
It doesn't have is like the meme esque.
It doesn't have any memes in it.
So it's not.
It's more professional than memeing.
If that makes sense.
Yeah, that makes sense.
Let's see what John said.
My design features one of those 'oh boy' moments
in my custom-made illustration.
The dog clearly broke a vase.
Whilst playing with a tennis ball.
The dog is looking all cute and the owner can't help but smile
In almost emoji type.
The bowl is see-through and I'm pretty sure the dog will enjoy
some of the delicious food after his playful moment.
Yes.
As you can see, the actual dog food is see-through, which is nice.
You can see through the packet.
He's broken a vase.
So that's like the comic aspect of it.
Overall though, when someone is deciding to purchase this
Will they see that?
No, they would have to look closely.
It's more like an Easter egg. I think what meaning would be in this would be overt.
So you'll be able to see it straight away.
You know, maybe those sunglasses on a cat kind of meme.
Overall though, really lovely.
Really professional.
I dig it.
Well done.
Okay.
So Nick is the second designer.
Let's see how he did.
Okay.
So again bright, colorful, vibrant.
He's got the same aspect inside where it's transparent.
You can see through that was part of the brief as well.
Here we have like a premium nature of more fun product
That's happening here.
Similar illustrations are happening.
So these two designers didn't really designed too differently.
Obviously, there's a difference. Not really different style but
Different colors and concepts in there.
What I like is the fact that the dogs brought some footprints
into the house there. Again, not overly, not memeing.
But it's there as an overall package design.
It looks good.
The way that I'm seeing packaging design and
As like an agency when we design anything
We always look at the competitive.
Where will this product be placed? Again on the shelves
It'll be placed next to competition and we need to try and divert the eyes of the competition.
What I love about this already is the logo design.
It's playful.
Again, it's got the paw print in there.
That's a visual aid in the logo.
Really nice.
Is it a dog paw?
Yes, could be a cat paw.
Yes, you can have this on like, dog food and cat food.
I love the little 'Chew here' line.
That is really nice as clever as well.
Seeing as how it's not a perfect line.
So it's a bit of comedy in there too.
That's really cool.
Let's see what Nick had to say. It's my modern bold and playful design for Oh Boy.
I created an illustration.
That tells the story of Oh Boy by showing a dog that just ran inside.
It's full of dirt, leaving stains on the carpet.
That's I can see. That's really cleverly done.
I like the background there as well. That could be the brand fan. Very clever.
And the same time.
It's such a cute and happy dog that you can't be mad at him for too long.
I'm sure this is a common feeling for all pet owners.
Yes, like we've got a cat that sort of
Well, he bites me but I guess that's different.
That's more viciousness.
He's just a baby.
But you still had to say, okay mom. I just a baby.
I added the logo to a speech bubble which works for contrast.
But also reinforces the brand name, underlining the concept.
How did I not even see that?
Like, that's clever.
So you can see that from the room over there.
They say Oh Boy.
Here we go.
That's what's happened.
You know, really cleverly done.
This illustration is like a poster that's been put onto a product
but it works super well because you've made it fun.
That's really clever.
I really like this.
The dog smile is see-through area and see some of the fun elements
such as the stamp and the 'Chew here'.
Yes, I love that 'Chew here' part.
Yo, comedy is huge when it comes to brand awareness.
People remember things that they find funny.
And also things that are well designed and
The brand awareness is there. You got the logo there.
There's a story to be told and that's what people remember
And that's what people want.
Number 3 is Joanne.
Let's see how she did.
Okay, we've got a different vibe here.
It's black and white, so that's the premium element going here.
What I like is the rustic nature too. What I like so far is
the fact that this is cat food. Different. More in line with me.
I love cats.
I'm a cat person.
The most hilarious thing about this is the 'Feed me peasant' little line there.
That is exactly what cats do.
They don't care.
They just want to have their food.
They see you as like their slave.
So I like the fact that you got the bit of the joke in there.
Oh Boy! Your cat already knows. They deserve only the best.
Nice tagline. May have changed that little bit.
What I love is the premium site to it, you know you've made it so.
It's black and white.
It's designed beautifully.
The only issue I have with black-and-white.
It's not taking anything away from the design itself. It's the fact that
You know, it's not easily seen in the shopping mall or
wherever you get your food from.
The logo itself is really rustic and textured which isn't a bad thing.
But having to read the logo on a vertical axis is a bit difficult for people.
They won't be seeing as much and it won't stay in the head as much.
What I like is the 'Feed me peasant'.
I love the cat illustration there with the crown on.
You know, he is the king and he's calling you, the owner a peasant.
Let's see what Joanne had to says.
Here is my design.
I felt the briefing was a little playful but
But Oh Boy should still be a premium brand.
That's true.
This posed a challenge but I found inspiration in how
our little buddies are always our kings and queens and sometimes behaving.
Like they should be served that way too.
That is very true.
The photography on a dark background.
Gives the design premium feel. Yes, while the doodle type of
illustrations on top of making it fun and add humor.
Very true. The rough typo used for the logo links with
The matte black background is supposed to feel like a chalkboard
Almost giving it a catch of the day type of feeling, I see.
So this is like the food menu on the special board that you see.
That's really cool.
I do like it a lot again.
It's just the black and white.
I understand why you've chosen it, but for me personally the black and the white
I'd have stayed away from this. But again, the design works really well.
Well done. Number 4 is by ink.
Let's see how they did. Instantly hilarious.
This reminds me of a brand that I already know but
It's completely different at the same time.
I love the bright neon yellow.
Really stands out on the background of this and
You've gone full playfulness, but a lot more richness to the design process here.
So again, this is a cat one and I like that.
We have got the 'Tear here Hooman'.
Yes, I like the meme aspect of this one.
I like it a lot.
Very Cat food. Much snack.
Wow, that is the meme aspect that I was looking for within these designs.
I think it's a lot easier to do with cats than it's to do with dogs.
1000% Yum. Maybe over 9000% would have been better.
It's over 9000.
What 9000?
There's no way that can be right.
Yeah, the cat illustration there with the food inside the stomach.
Again, we asked them (the designer) to make sure there was
A transparent area so they could see the food, the snacks from the bag.
So they've chosen it inside the belly of the cat.
And I like. The logo itself is really good.
I think it works super well on packaging. For products like this
where the logo will always be seen to the average person.
On the packaging is super important.
That it cohesively works all the way around.
I like the yellow there.
I like the fact that you got black, yellow. Really nice.
And the playful bubble text works super nicely as well.
Let's see what ink had to say. My proposal for Oh Boy
Reflects the funky illustrative style of the oops examples you shared.
with a primarily monochrome design accent
By pops of neon sherbet colors. I suggested in your brief.
The product shows through cut out window in the belly of our fat cat.
Yes, very nice. Surrounded by consciously cringe mean captions to deliver the facepalm.
Eye roll vibe you're looking for. Well I love that how you explain that too.
This concept is only the first of a whole lineup and
I'm picturing for all kinds of pets.
Cats, dogs, rabbits, goldfish.
You name it.
That is great.
I love that.
Well done.
It's gonna be hard to pick for today.
I don't know who I'm going to pick as my favorite.
The next one is from Bartos.
Let's see how he did.
All right.
So this is really popping out.
Again, it's all about the product.
That's what I like.
I'm gonna look at the logo first and yeah, the logo is simple.
But works. It's clear and legible.
So when people see the packaging, they find it funny,
which is part of the overall brand appeal.
They'll remember the name, maybe not the logo, but the art style
the illustrations out the packaging, they will remember that.
That's what it's about. From this one it looks like it's full illustration.
I like the fact that you've got the little bone at the top.
But there's no transparent area that I can see, which is unfortunate.
But I love the dog in that.
There's no real meme happening here or anything funny
It just looks cute.
And it's a great illustration.
Not taking anything away from what's happening here on natural packaging.
I guess the funny part is the bib on the dog because it looks like
He's like ravenous and he wants food.
My favorite lamb and rice.
I think you could have put something bit more comical there.
Like you know a meme type thing, or sentence go in there.
Personally, I believe it's me saying someone to put more memes on a video. Memes more memes.
So again, I think it works, but it doesn't work as well as
the other ones that we've seen.
Don't think it's in line with the brief as much, which
I'm glad because it shows a different sort of style and a different vibe.
It gives options.
Let's see what Bartos had to say.
The idea is to show the magical moment when you serve your fondle
The best Delicacies. But in fact, you give him all your heart
and love. The main hero of the packet is the pets head.
In a range we could have a different animals. A cat, a little mouse, or even a goldfish.
That is true.
It's clearly dog food.
So you've got the clarification there. He's wearing a bib with a logo name.
Yep.
Nice, which could also be a brand asset. Helps to decode the variance
Changing colors and patterns.
The logotype is customized from an existing font.
In the bottom part we have details about the product. A name of the flavor
and the information about the age of a pet. That's quite important, actually.
You know, I didn't think of that.
So well done. The whole pack is bright, fresh and funny.
It should catch the heart for the first sight.
Yes.
That is very true.
It should catch people's eyes.
Yeah.
I think I guess, I'd like to see the packaging be more colorful.
That's what I'd say is to add a different color in there.
Because it's super important in any shop that you catch the eye first.
Whether that's through, something funny and comical
Or through just a color or the reputation that you're trying to get.
So, those were the 5 designers. Now is up to you to decide who wins
And you can do that through the pole down below.
But before I send you away, I need to pick my favorite design.
The one that I think.
Not only the one that looks the best, but it's actually really good
and fits the brief. The best one that I'd choose personally.
If I was like in this dog food business. This is a tricky one.
I'm not going to lie.
I don't know which one I should pick.
I think, I've got to pick this one here from ink as my personal favorites.
Not only because it works super well but the brand awareness of it.
It's just there. It takes everything that we said
From the vibes of the company to the meme style.
And puts it into a packaging design.
Obviously, I love cats. It's gonna be a cats one too. but overall, I think
The packaging is simple.
It's got the innocent but hilarious feeling
That it has through the typography, the handwritten typography
The cat illustration is really nice and cute.
It's just got everything in there.
It's not trying to overtly overtake anyone else in the market as it stands.
But if this was in a shop, I would definitely buy this.
That is just my opinion though. Although I do brand identity myself.
I'll be interested to hear your opinions down in the comments below.
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Come back to the video and check the link to see who has won through the polling system.
Thank you to DesignBro.
For sponsoring this video and making this happen.
Go ahead and check them out, and I'll catch you guys in the next video.
I'll see you soon.
Goodbye.