I didn't think it would be this
beautiful once you're inside it like
stepping into another world kind of like
another convention which I really like
[Music]
so we are here in Echo Park Los Angeles
California here at the IMA pit gallery
for the opening of the Jerry Maguire
video store this is a dream come true
we've waited about eight years for this
to happen he never thought it would come
to life but here we are it's kind of
hard to believe to be out of it but it's
here it looks exactly the way we wanted
to do it's perfect
hey Sookie can you reach up there and
very gingerly pull that string to turn
the light on on the Jerry Maguire video
sign behind you above the first dollar
Oh oh yeah Austin's here only in LA well
this next story might be only in Echo
Park it's about a video store that
carries exactly one movie which you
can't even rent - what's going on here
no no so the here in LaGuardia store is
just the announcement party basically
for a much larger project which is to
build a pyramid in the desert where all
the gear and the wires will live forever
oh he's driving off Jerry's that's so
nice - well thank you so much that's
wonderful you know every Jerry counts
welcome to the Jerry story tell me
technically on the leader board we're
like 435 but we've brought down at least
like another hundred twenty
[Music]
so whenever everything is terrible and
for about eight years we've been
collecting Jerry Maguire VHS tape and
we're just starting the final phase of
that process this is unbelievable
14,000 errand boy uh most of these are
from you guys from fans so thank you so
much
building a pyramid made out of Jerry
Maguire is not cheap if we all gain
about $1,000 here tonight it could be
done tonight it would be over so I wish
that were a joke with that probably
we've been collecting Jerry Maguire for
eight years over eight years now yeah so
so really the fascination began when we
were starting everything is terrible we
were just getting started I mean
everything is terrible is impossible to
explain to many people I mean I think
the easiest thing to say is just that
it's a video collective that takes old
footage and VHS tapes that we buy from
thrift stores and then we added them
down into like short like psychedelic
comedy videos that we put on the
internet we've been doing that for nine
years it was like posted thousands of
them now
[Applause]
we've said it before that we like to
take the kind of media vomit that was
given to us as kids and kind of spit it
right back to everybody but you know on
top of that we do live shows we make
DVDs we do feature films we travel the
country some of the stuff we're most
known for would be things like cat
massage it's time for cat massage pubic
hair dyeing a girl can have her pubic
hair dyed any color she likes Dwayne I
found Wayne through a Mattel Barbie
dance club video if it's a weird video
magazine thing
there's his kid named Wayne and he just
looks great i looks like a young Gary
Busey but also kind of like God likes
later on in the video
all the kids start dancing one by one
they name a mall and then Duane shows up
and he's just so special
there's something about it moves
something about what he's got going he
just killed them all he just he just
slayed and it loses the ocean it's
beautiful this the minute I saw him with
a couple friends of mine I was like oh
this video is about to wane
this is about Dwayne
[Music]
or think of that we noticed that
specifically at thrift stores out of all
the mainstream tapes one really stuck
out from all the rest and I think it's
just because of like the bright you know
blood-red Jerry Maguire no blood and
we're like how funny would this be if we
get as many as we possibly can not only
will we be like the largest collectors
of Jerry Maguire VHS tapes but also we
should have like a video store yeah we
all had a good laugh we all thought it
was so funny and it never really stopped
the number of Jerry's is always in flux
our peel box is always like filled with
risk tapes coming in like between twenty
and a hundred a week you mail do it I
would say 90% of the tapes that are
eventually going to go into the pyramid
and come via you oh yeah he's been doing
it for a long time in awhile it's so you
know it's so Dada it is well I'm not
kidding you Dada
whenever we think this is like a silly
frivolous thing we get a note I hope
there's one in here that makes me go oh
my god I can't stop it just it it's like
alright alright I'm sorry I I questioned
it oh look at this Oh for instance purge
and Jerry and look at this hole here you
gotta note you got a note there I wish I
could have seen your gallery show but I
look forward to visiting your desert
installation brilliant the best wishes I
mean yeah it's just so nice it's so
sweet I don't know what to do they
meanin honestly we would have collected
a few hundred and then that would been
the end of it but like the fact that
people just kept giving a thousands of
them like all the amount of work that
people have put together to make this
happen yeah it's like what are we going
to do so yeah so we decided okay we
can't keep shipping these home with us
we can't just it has to I'm not getting
any younger we're not getting any
younger this has to lead to something
beyond the store I think the store is
great but that's not permanent what
the most permanent thing of all Oh up
here we wanted to be like a pilgrimage
for people because that's the other
thing once we're not here to take
everyone's Jerry's they're going to have
to take it somewhere to the pyramid yeah
if money was no object right now this is
exactly or close to what we imagined I
was like trying to force the architects
and engineers and whatnot to give us the
actual like just give us them out and
they were like I don't know a half a
million I mean I think it can vary
greatly I think it might be twice that
really I mean it depends on zoning we
won't know until we just start so this
is the main chamber my only my only
concern was the the floor wasn't Jared
sure you want to be in sure so I don't I
don't think that that would be an issue
you know the other thing too is any
state we go we might have to have them
coated with fireproof if there's a lot
of residential they'll have to have a
town board meeting and tell them what
we're going to propose to do there
legally you guys are going to have to
get representation about about this
thing just to safeguard everybody from
anything that could happen in the future
and so we're we're excited about the
project it's different it's out of the
box it's you know I want to be able to
say yeah we built that well thanks buddy
you got to thank you so much hey great
tension you're going to fire me
I don't know where we are but this seems
about right
seems state grade enough yeah yeah this
is going to be insanely challenging but
we've gotten this far and to hear that
architect tell us of course you can do
this makes it all the more realistic to
us I don't know to me it doesn't seem
that impossible well you want to want to
see how he likes it
you want to plant a seed you want to
plant a little seed so you see how this
goes
see if it grows into one that could
happen so we go due north to dig right
there let's see let's go for it
this is a joke that we're going to take
so far it's going to be a physical
object that's bigger than all of us and
will live forever gonna happen we can do
this play together we can build a chair
before your mystical reality was doing
[Applause]
[Music]
yeah but seriously very much
we need that yes