- So if you're not getting the results that you want
from your social media marketing right now,
it's simply because you're using...
(bomb exploding)
In this video, I'm gonna show you
a better way to do your social media marketing
and share with you
several social media marketing tips and tricks
that you can implement into your strategy today.
Doing these will enable you to get more followers,
more comments, and ultimately more sales and more customers
from your social media marketing.
You see, there's a few simple social media marketing tactics
that you can use that are going to help you reach
a whole lot more people.
Because it's going to help increase
the amount of engagement you're getting on your content.
And when you do that,
it's going to help the social media algorithms recognize,
hey, this person makes good stuff that people like to see.
And once they recognize that,
the social media platforms will do everything they can
to help you reach more people.
The good news is, this isn't about luck,
and it's not even about skill.
Rather, it's about knowing a few simple tricks
that all of the best social media marketers use
that enable them to build massive audiences
of engaged and loyal fans.
So if you're not getting the results that you want
from your social media marketing right now,
it's simply because you're using old and outdated tactics
that simply don't work anymore.
For example, maybe your social media marketing strategy
is mostly self-promotional, or worst of all,
maybe you're just on the completely wrong platform
in the first place,
which means it doesn't matter how good your content is,
cause none of your target market is going to see it.
Or worst of worst of all?
Do people say that?
You're not doing anything, sitting on the sidelines
and waiting for the right time,
letting overwhelm get the best of you
and not creating, not posting, and therefore, not growing.
Now, one option you have is to rail against social media
and to complain on social media, of course,
ane maybe even quit social media altogether.
(bell sounding)
At least for a couple days, just to prove a point.
But then the big guys win and so do your competitors,
and we can't let that happen.
So if you can't beat 'em, join 'em.
Or if you're Elon Musk,
you could always buy them like he did with Twitter.
Silly guy paid 44 billion for Twitter. (laughing)
I got it for free on the app store.
Checkmate, Mr. Musk.
So let me help you fix that now.
And it all starts by first understanding
how consumer behavior on social media has changed.
Specifically, how social media continues
to replace other forms of media in your audience's lives.
Month after month and year after year,
social media consumption rises,
and as apps like Instagram and TikTok and YouTube continue
to take market share away from TV and Netflix
and Amazon and other streaming services,
the demand for quality content on these platforms
just keeps rising.
But what makes social media and marketing on these platforms
so different and so interesting,
especially when compared to traditional media,
is the social aspect of it, the community,
the conversations, the fact that it's an engagement platform
where you can interact and talk to people, real people,
in many cases, the business owner, influencer,
or creator themselves.
For example, I'm not sure how much longer
I'm gonna be able to keep this up,
but at least until now,
I've tried to respond to each and every single comment
I get on all of my YouTube videos.
And I've done this with every video for the past five years.
And it's these unscalable activities
that humanize your brand.
They create trust and they build relationships over time.
But there's another element to this as well,
which is that it's not just about conversations
or being open and available or engaged and authentic
or whatever other goal you're aiming for.
It's also about marketing
and growing your business and making money.
And people forget that all the time,
focusing instead on trying to go viral
or getting as many likes and comments
and shares as possible.
But you can't pay your bills with likes.
So the goal of social media marketing
is to do marketing on social media.
That was deep, I know.
And marketing is about communicating value
to your customers or to your audience.
It's about serving them and helping them get
to where they wanna go.
But in order to do that, you're gonna need a plan.
And that's why I created the Marketing Masterplan.
So, let me walk you through that now.
First, you start with the model.
This is the what, as in,
"What am I going to offer to my market?"
Not in terms of content,
but in terms of how you're actually going to make money.
Because a business that doesn't make money
is just a hobby and hobbies are totally okay,
just don't get them confused with a business
or there's gonna be a world of hurt.
Next is market.
This is the who, as in, "Who is my ideal customer avatar,
my perfect target market, that perfect customer
that loves me, loves what I do,
and wants to tell everyone about just how great I am?"
You know the ones.
It's important to be clear about who you serve
and where they're at in life,
because this is going to lead you
to the next part, the message.
The message is the why, as in, "Why are they going to care?
What problems do they have that I can solve for them?
What goals do they have that I could help them achieve?
What do they wanna hear and what do they need to hear?"
Once that's covered,
you move on to the next part, which is media.
Media is all about the where and when, as in,
"Where are they present and active online?"
or in other words, where are you going to reach them?
"And then when and how often will I post
or create content there?"
Which is about setting up a consistent content schedule.
This is important because you can't just show up
on social media for a day and expect magic to happen.
It's gonna take some reps.
And then finally, you have the machine.
The machine is the how, as in,
"How will I guide my audience through the process
that takes them from audience to customer?"
Another word for this is marketing funnel
or sales funnel or customer journey.
So now that you've got the framework in place
with the Marketing Masterplan,
it's time to throw a little gas on the fire.
Take things to the next level.
Put the cherry on top.
Twist the something, twist, twist something.
In other words, now that you've got the strategy,
it's open season for tips and tricks and hacks
and all that fun stuff.
The first of which is to capitalize
on short form vertical video.
Here's the deal.
If you've been on Instagram or TikTok or YouTube lately,
then I know you're already familiar
with what exactly a short form vertical video is.
But just in case not,
it's pretty much exactly what it sounds like,
a short video that's filmed vertically, not horizontally.
See, marketing's not that complicated.
But what you may not know is just how popular
these short form vertical videos are these days.
And I'm not just talking about your audience either.
I'm talking about the platforms themselves,
being TikTok and Instagram and YouTube,
and how they're trying to get you to create more
of these short form vertical videos.
And when you do, when you give them what they want,
well, they'll show your stuff to more people for free,
which sounds like a pretty good trade-off to me.
The other benefit of short form vertical video, though,
is that you can typically create it around 10 times faster
because it's 10 times shorter.
At least when compared to a full length blog
or a podcast or a full length video.
And that means that you can create 10 times more of them,
which if my math is correct, carry the one and two, three,
move the four, six, and divide that,
it'll basically give you 10 times more opportunities
to get your stuff in front of the right people.
But there's something else you need to know as well.
Not just about short form vertical video,
but about social media in general.
Come closer.
Closer.
Whoa, too close.
You see, the different social media platforms
typically don't get along very well with each other.
Not because they don't want to,
but because they're sworn enemies,
each vying for their piece of the multi-billion dollar
online advertising industry.
Now, they don't say this directly,
but their actions speak louder than words.
Here's the deal.
As we saw with Elon Musk's purchase of Twitter
for $44 billion dollars,
owning a social media platform
can be a very lucrative business.
But here's the thing.
Twitter only generates around $4.5 billion a year from ads.
Facebook made 114.93 billion on ads,
Google, 209.49 billion, Amazon, 31.16 billion,
and even TikTok's ad revenue is expected to triple this year
to 11.64 billion, up from 3.88 billion the year before.
These are big numbers,
and the social media companies have a legal obligation
to try to maximize these as much as possible.
Which means it's really not in their best interest
to play well with others, so they don't.
This is why whenever you upload content to social media,
whether it is a short form vertical video,
an image, a text post, or basically anything,
you wanna upload it natively to each platform individually.
In other words, don't just post something on TikTok
and then share the link and put the link on Instagram.
Because there'll be a little watermark there
and Instagram doesn't like that.
And they're gonna punish you
by putting your content in the corner
and not letting anybody see it.
Same with YouTube, same with LinkedIn, same with Facebook,
same with pretty much everything else.
But there's another lesson that can be learned here as well,
which is just how powerful and popular
their advertising platforms are.
And if social media advertising is something
that you want to improve or to add
to your social media marketing strategy,
then the next thing you're gonna wanna do
is check out the video I've got linked up right here
on a better way to do Facebook advertising.
So, make sure to check it out now
and I'll see you in the next video.
Nope, the reason that most ads don't work
is because they're saying the wrong things
to the wrong people.
Or in other words, the offer that they're making
is either unrelated or unappealing.
An unrelated message means...