- Hey guys, my name is Matt Johnson and today is the first
episode of something I'm calling Matt's Marketing Tips.
No idea if there's gonna be an episode two or not,
but I like how Matt's Marketing
sounds so we're gonna roll with it.
Today I wanna share with you how
I've been getting a lot more views,
comments, likes, and shares on Facebook.
In case you weren't aware, Facebook has recently
been majorly cracking down on the visibility of
posts shared by business pages.
So if you have a wedding film company, for example,
and you were trying to share your wedding films,
not many people are seeing them and that sucks!
So, thankfully I have a workaround for you today.
Now the way that I've done this for years and the way that
most other wedding filmmakers do it is that you
render out your video, it looks awesome, you upload it
to your business Facebook page, and then you start
tagging the couple, all the other vendors that you work
with, and then you message as many of them as you can,
and say, "please share this that would be super awesome."
Because the dream, the hope, is that more people will see
the video and an engaged couple.
Whenever I say engagement, I don't mean user engagement,
but actually proposed to and engaged to get married
couple watches your video and says, "Hey, that's an awesome
video. I should hire that person to film my wedding."
And then you get more bookings
and you don't have to live out of your car, which hey!
That sounds awesome. As I said though, Facebook has been
dramatically reducing the visibility
of posts shared from business pages.
So even if your couple is sharing the video
and the other vendors are, there is significantly less
people that are friends with them
that have actually seen the shared video.
So how do we get around this?
Well, Facebook may have been cutting back significantly
on the visibility of posts shared from business pages,
but they have replaced that with posts from personal pages.
So now personal page posts are significantly
more visibile than business page posts,
and that is awesome because what I've been doing is:
I've been taking a cue from photographers.
When a photographer posts about a wedding on Facebook,
you notice that they don't upload all 500 photos
and start tagging the couple and their friends in all their
photos cause that's kind of a nightmare.
Instead they send the couple all of the photos,
and the couple uploads the photos to their personal pages.
And how many times have been sitting there and you're
suddenly tagged in 30 photos from a wedding
and you're like, oh my gosh this is ridiculous, but
you still go through and look at all those photos.
Cause you like, how embarrassing do I look. Oh no.
What I am not doing instead of uploading wedding films
to my Facebook page is whenever I send that email to
the couple saying, "Hey your wedding film is completed
"here is a link on Youtube to stream it."
I'm asking the couple, "please don't actually share
"on Facebook this Youtube link."
Instead, in the email, I have download link to a Facebook
optimized version of their video that is ready for them
to upload, and I include some instructions,
"Here's how you upload to Facebook."
So that way they don't get confused. Then I tell them,
"If you have any questions you can ask me",
but I ask the couple to share their wedding film
on their personal Facebook profile.
I ask them to tag their friends
and my wedding film making company.
So if any of their friends are watching
and they're like, "who filmed this?"
They can scroll up and look in the description
and my wedding film company is still linked there.
This tricks Facebook.
Facebook is now so heavily optimized toward sharing videos
and photos that personal profiles are sharing that whenever
they upload their wedding video, Facebook just thinks,
"Oh, this is a personal video that they made.
"Share it. Show everybody!"
And suddenly more and more people are seeing it.
And I've been receiving many emails from couples saying,
"hey I saw so-and-so's wedding video
"that they just uploaded. I love it
"I would love if you could film my wedding."
I'm getting more bookings because of it.
And as a side note here: doing things this way
does not limit you from sharing the wedding film
on your business Facebook page.
Later on, maybe a week or a month after the sharing
and viewing frenzy, from the couple
sharing the wedding film goes down.
We then upload the video to our own Facebook page.
Tag everybody again, and share it, and by that point
people that have already watched the
wedding video before can watch it again,
and people that have never seen the wedding video
now have another chance to see it.
And that can result in more bookings.
I hope you enjoyed this first episode of
Matt's Marketing Tips. I plan on having more in the future.
Incidentally, if you heard me talking about
Facebook optimized videos for download and you're saying,
"hey I wanna make videos optimized for Facebook."
Well, I have a link up here in the corner
and down in the description to my
video export settings playlist.
Which is where I've made videos that detail all of
my export settings for Facebook videos, Youtube, Vimeo,
and even Instagram videos.
So, if you want to export videos
and have them look best for any of those platforms.
You can check out that playlist in the corner
or description and watch how to do that.
As always, if you have any questions or comments,
please feel free leave one below
and I'll get back to you as soon as possible.
It is also a mega-sized help to me
if you would consider a thumbs upping this video
and subscribing if you wanna see more Facebook
marketing style videos in the future.
I also have tons of links down
in the description of this video.
Links to my Facebook pages, which, hey,
I showed a lot in this video.
I have links to my Instagram page.
I have links to my Kit page, which has
all of the equipment that I use
to film videos if you wanna check that out.
All of that is linked down in the description of this video.
Thank you so much for watching and have a great day!