I'm Mate Rimac founder and CEO of Rimac Automobili. Over the past eight years the
goal has shifted. It started with a dream to make my own car and now we consider
ourselves as a technology company pushing the limits of electric vehicles
and building the next generation of electric sports cars.
The design DNA of the Rimac Automobili cars was basically established
during the design process of the concept one and we have this always this
symmetry line also on the side view and these double curved lines that are
somehow like hinting to the venturi lines yeah so it always it's always
dynamic and and always representing speed as well so since it's two colored
yeah we have this the the body paint part and the visible carbon part it sort
of forms a a cardan joint yeah so it
this joint is never-ending yes so you have this continuous line going all the
way around the car and never stopping so it just goes all around the car if you
want to trace the line on the car it just it just never stops yeah it
continues to go all around and then comes comes back from the other side
it's just an endless yeah and then with this of course you get a lot of with
generated because it's not interrupted and although the car is very compact it
looks very very wide and very very low and also strong profiles yeah which
which also form a certain DNA and also a very sculpture sculptured feeling yeah
when you look at the car for the design side we wanted something more classic
yeah we didn't want to be very extravagant like Lamborghini we wanted
something that people will not reject well we wanted something that is it's
timeless and also supporting the idea of an electric car yeah so back then it
should be really tight really small efficient air than a mix not big air
openings and so on and the main inspiration for Ford for
the DNA yeah was this double curved line on the on the side
and all coming up together to the to the thigh here which is actually back then
invented in Croatia the combat the Katya that's actually invented by Croatian
soldiers back then our let's let's police the French called them like that
because they had this specific way of tying their yeah the scarf yeah exactly
yeah well I wanted to put something that was they'd had hints of its heritage
yeah so that was the creation thing but actually the thing that was inspired
that inspired the exterior design was more this classy lines and this very
generous well sculptured surfaces and and sharp accents we wanted it to be a
little bit more understatement because back then electric cars were not so
popular and many people were associating it with washing machines or or these
golf carts so first of all we wanted really to make something that can
aesthetically compete with what's on the market yeah and not to go extreme and
put a lot of shiny lights and I don't know many high-tech and sci-fi things
that people would maybe like or maybe this regard because of the technology we
could be more compact and we could go back to this classical proportions from
the 70s mmm so just by chance a year later the car was parked next to Nara
and they had exactly the same size and exactly the same proportions which was
kind of good but at the same time it made me think like is this a step back
or a step forward so the technology allows you to be more to produce again
more compact and to go back to regular sizes we try to keep attention to every
detail and of course let's also go in every other company but the resources
and the timing is of course much different and because it is a higher
budget and more people are involved some things also sometimes can be really
easily cut yeah so sometimes the graphics or the user interface or even
some panels on interior or exterior are then I don't want to say unfinished but
but not to the standard of what it should be yeah so here since we are more
efficient and faster working because of a more streamlined process we were able
to resolve all the details yeah and may make it a complete product yeah and
resolving every aspect of it well we did a lot of ideation and a lot of sketches
to to then eliminate all of the other competitors not to be too similar but
also to have enough distinction yeah so that's definitely something that we we
we came to be a process here so it's a quite distinctive approach so we will
try to continue it
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