where can i find clients that is what today's episode is all about i'm going to share with
you six different places where you can find your first or next health coaching client now i know
that this can be a source of a lot of frustration and confusion and i know that especially when your
business is new it can feel like maybe there's a secret place where great clients are hanging out
and if only you could crack into that place then everything would be great if you feel
like you're missing something you probably are to be completely honest but the thing that you
are missing might surprise you because the place where your dream clients are hanging out might be
right under your nose okay let's get to these tips so the first place to look for your first
or your next client is your existing network this is definitely your lowest hanging fruit and it's
the best place to start however so many people hesitate to do this now when i say network this
can be your personal network or a professional network but basically this is the list of people
who already know us now a lot of people don't love the idea of hitting up their friends and
family and trying to sell them things of course and that is not necessarily what you're doing here
what i often tell clients to do is to take a sideways sales pitch so this is when you reach
out to the people that you know and you say i'm so excited to be launching my new business i'm going
to be helping such and such type of people who are struggling with such and such problem to achieve
these results through my unique method of abc and obviously the more specific you can be with this
the better and then you simply say do you know anyone like this now some people will say actually
you're describing my sister she needs this so much and then of course you can take it from there but
it's amazing how often people say uh yeah that's me you just described maybe i should talk to you
about getting some help so that's the sideways sales pitch and i have had so many clients get
their first paying clients from their existing network in exactly this way place number two is
to begin to expand your network by well networking you get out there and start
connecting with people this is tried and true you can join community events and these can be
formal business networking groups like bni or eve women's network or any number of other networking
events or groups and there are so many of these and especially now that restrictions are lifting
in so many places we are all craving getting back together with each other and these kinds of events
and organizations will definitely be booming now the best approach to take with these
is to not just come in strong and sell sell sell but to start by getting to know people and
doing more asking than talking about yourself and really starting to build some genuine connections
and also following up beyond those formal networking events and um groups there are
all kinds of other locations where your ideal clients are gathering
and these are just great places for you to go to and to start making connections so for those of us
in the wellness space some of the best offline locations and communities are yoga studios pilates
studios gyms whole foods stores spas and places like that it's very likely that your ideal clients
are actually at these places because this is where people who are motivated to become healthier and
happier this is where they're hanging out these are people who have already raised their hand
and invested in their well-being and these are the people you can absolutely serve now do i suggest
that you start handing out your business cards in the locker room at your local gym no definitely
not as with all marketing tactics there are good ways of doing things and bad ways with stores and
centers and studios i think the best way is to make a connection with the owner or the manager
and then lead with service so you can offer to do a talk or a free presentation or some kind of
collaboration or event this is win-win because the studio is providing value for their clients
and you're getting exposure to some really great prospects but it's not just yoga studios and gyms
when i was first starting out in coaching i did a lot of talks at libraries recreation centers
cultural centers in the community like the local jewish center the rotary club and so many others
these are just terrific ways to get out there and share what you know and start to build
an audience also think about schools depending on your niche if my niche was the busy mom
niche i would definitely be reaching out to my boys schools because they often do information
evenings showcasing community speakers and bringing guest speakers in that would be just
such a great place and if your school offers the same kind of thing then that would be a great
in place number four is facebook groups and linkedin groups so now we're looking online
facebook groups have been around for a while of course and it is true but some of them are really
crowded and some of them are really promotional but there are definitely some gems out there so
facebook groups and of course linkedin groups for that matter they can be a really great place
to connect with your potential clients because of the fact that the groups are usually focused
around a particular interest so easy to find groups for any particular interest that you
want to focus on if you wanted to specialize in helping gamers to be less sedentary because let's
say you love gaming but you also love fitness then you can get yourself into some gaming communities
and start talking to people if you're a life coach and you want to help empty nesters design the next
act of their lives then you can hop into some groups that are specifically for empty nesters
if you want to coach people to adopt a paleo diet then there are paleo diet groups out there that's
for sure the people inside groups on facebook and linkedin they have gathered because of a common
interest and the group has literally done the work for you of gathering your potential clients
all in one place from there it's up to you to get in front of people and to share what you know and
to answer questions and be of service in ways that will lead them to potentially be interested in
hiring you again this does not mean going into a group and spamming it with overly self-promotional
messaging nobody likes that and of course most groups have rules against that what it means
is making connections and building relationships and showing up as someone who can help others and
is interested in doing so you lead with value and connection and then your conversations with people
who are interested in taking the next step with you those they'll start organically moving in that
direction that's how you build a community and a tribe of people who are magnetically drawn to you
all right place number five is your past clients now of course this only applies to you if you have
already had clients but you don't have to have had a lot of past clients for this to work even just
a couple this is such a good source of potential clients we get so focused on finding new clients
that we forget all about this potential source this can look like you inviting past clients to
re-enroll with you or telling them about a new program that you've created but it could also
look like you reaching out to tell them about your refer a friend program so offer incentives like
loyalty discounts if they re-enroll with you or rewards for referring a friend like you
could gift them with a free bonus session with you especially when i was beginning as a coach
i did this a lot and i got a lot of new clients this way all right place number six the final
place that we're going to cover is other people's audiences so what i mean by this
is whenever or wherever someone has done the work to gather people together ideally people who have
shared interests or characteristics so an example is like facebook groups as we just talked about in
a previous tips but there are plenty of others for example someone else's podcast so let's say that
someone has done the work of creating a podcast and putting out regular episodes on a topic that
totally aligns with your niche they have been building their listenership their audience
loves them and tunes in every week and then you pitch yourself to be on that podcast
which means you get to parachute in and show up as a featured guest expert and instantly you're
in the ears of hundreds or thousands of your ideal client this is a super powerful strategy
and it's a win-win because trust me podcast hosts are generally in need of content so you're not
imposing on them as a guest they literally need you and you are doing their work for them now the
same is true for any other place where people have gathered a like-minded audience so conferences
virtual summits youtube channels there are lots of opportunities once you start looking around with
this perspective okay so there you have it those are six high-value places where you can find your
first or your next client so just to recap the six places that we talked about were one your personal
network two those real-life networking groups and events three offline locations and communities
like yoga studios and spas four facebook groups and linkedin groups five your past clients and
six other people's audiences like podcasts now i'm hoping that i've given you tons of ideas of where
to go to find new clients but if you want even more and specifically you want some strategies for
how to get those clients not just where to go and show up but what to actually do when you get there
then i've created a checklist that is going to help you with this it's called 12 ways to get
clients checklist and you can download it for free just using the link in the description box
so go ahead and click that link now and you will have a resource in your hand that will give you
specific ideas and strategies for how to get new clients for your health coaching business because
that's what we all need right and it is what i want for you okay that brings us to the end of
this episode and now i would love to hear from you drop me a comment if you are watching on
youtube or find me on instagram i'm at dr kim foster just to let me know which of the six
places i talked about in this episode which is the one that you're going to start with don't
start with all six just choose one and go all in alright that is a wrap thank you so much for being
here i really appreciate you as always have an amazing week and i will see you again next time
you