- A e-mail list can be really helpful.
When you have a list you can continually
sell to them, bring them back to your website,
market products efficiently but the real problem
isn't that you don't know that a e-mail list is valuable
because everyone knows that the money is in the list
and they're talking about a e-mail list.
The real question is, how do you build one?
Hey everyone, I'm Neil Patel and today I'm going to
teach you how to build a e-mail list
fast and for free, my secrets to reaching
over 270,000 active e-mail subscribers.
(light, upbeat music)
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The first tip I have for you to collect the e-mail,
give away a self discovery or assessment.
So what I mean by this is, you can do audit tools
so let's say you have a accounting site,
someone can do a audit tool or if you have a health site
someone can do an audit on their weight
and where they should be.
You can even do calculators, like if you're
in the mortgage industry there's mortgage calculators.
If you don't know how to build them
you can end up using CodeCanyon.
CodeCanyon's a site where you can buy these calculators,
pop them on your site for a few dollars
and as people are putting in their information
you can collect their e-mail address
to show them the results.
My favorite type of assessment is quizzes.
I ask them all these questions about
their strengths, their weaknesses, their capabilities
and then I give them assessment throughout their journey.
You can use tools like LeadQuizzes to
create quizzes and it'll capture e-mails.
Example of one is NeilPatel.com/Quiz.
Again, if you go to NeilPatel.com/Quiz you'll see
an example of what my quiz looks like.
I collect a ton of e-mails from this
and you can just copy my format
and even design, I wouldn't mind,
and use that to collect e-mails as well.
The next thing that you can do that I've done
over the years to collect a lot of e-mails
is run evergreen webinars, people love webinars.
They want to interact with you.
So you can use tools like WebinarJam
to interact with people and make it evergreen.
Evergreen means you record a webinar once
and you can keep displaying it as a replay
but it also seems like a live version
even though it's a replay.
It's super actionable, people love it,
they're engaging with you for 20, 30 minutes
and because they're engaging that long
they're much more likely to buy.
The third thing that you can do is exit intent popups.
So you can do this through Hello Bar
so that way when someone's about to
leave your site, ask them a yes or no question
and then collect their e-mail information.
Such as, do you want to increase your traffic?
If you click yes, I'll capture your e-mail address.
If you click no, I'll say congratulations!
Thanks for having massive traffic,
now put in your e-mail address if you want
to double your conversion rate, right?
because you said no, you must say no if
that means you already have a ton of traffic.
Exit popups is one of the best way.
Keep this in mind, if someone's going to leave your website
what harm do you have just asking for their e-mail?
And with Hello Bar you can do a cookie base
so if someone leaves your website,
they see that exit popup, whether they
put in their e-mail or they don't,
the next time they come back to your site
and they leave, it won't bother them for the e-mail address.
because the last thing you want to do is keep
bombarding people, it's very user friendly
and also works on mobile devices.
The next tip I have for you, in text lead magnets.
So have you heard of content upgrades?
Someone's reading an article on the 12 ways
to double your SEO traffic, I can have
a cheat sheet within my text saying,
hey download the cheat sheet, just put in your e-mail
and I'll e-mail it off to you.
When you do that, you'll get a ton of e-mails.
It's one of the best strategies that
I've ever used, a lot of people don't do it,
it requires a little bit of work
because you have to create a cheat sheet or PDF
but that's why it works so well
because most people aren't willing to put in the effort.
And of course you don't want to overdo it.
If you overdo it and you have too many popups,
too many triggers, too many opt-ins,
people are going to get irritated.
Have a few of them, two or three max and that's it.
I've seen some sites where it's like NASCAR,
they have like 13, 14 of them.
Even five starts becoming too much.
I would try to limit it around three
and that's it and try to use similar technologies
like, Hello Bar does a lot of this so if it shows
someone one it won't show them the other two
because the last thing you want to do
is continually bombard people.
So if you follow all these tips
and you go through this, you'll start
getting more love when it comes from e-mail
and once you click the e-mail,
what I want you to do is make sure you
communicate with your audience at least once a week,
I want you to scrub your list at least once a month,
because if you keep sending e-mails
to people who are not opening them
you're not going to see your e-mails get in the inbox
instead they're going to the spam box
and the other thing I want you to do is to
sell to your audience at least once a month.
There's no point in having a list
if you're not generating income from it.
If you need help with your e-mail marketing
or just digital marking in general,
check out my ad agency Neil Patel Digital.
If you enjoyed this video like it, share it,
tell other people about it, subscribe to the channel.
If you just have a question on how to get started
or your confused about something,
leave a comment and I'll answer it.