Hey insiders, this week I wanted to get some feedback
on a conversation we're having
on the team as it relates to YouTube analytics and
In the previous video, you guys gave amazing feedback
about a bunch of different ideas we're thinking about,
and you'll be happy to know that the ones that you...
...generally, you guys like the most are
further along in a product development process, so...
Can't say we'll build everything and I can't tell you when we'll be done
But just know that we took that input very seriously and it was super helpful
So I wanted to kind of, I guess, get more help
and one of the conversations that...
-- it's kind of a philosophical discussion --
We've had within the team was around
whether or not
YouTube analytics and maybe Creator Studio in general
should do more to help creators
think about what their next upload should be
or what their channel should be about,
and basically there's
you know...two schools of thought on this one,
and it might be more of a continuum
But...on the one extreme, you have folks who will say:
"Hey, being YouTube creator
"is something that comes from inside.
"It's an internal inspiration.
"There's a topic that you're super passionate about,
"and
"there's nothing that YouTube can say or do that's going to
"sort of change the type of content you want to produce.
"-- you know, you're...you're...you're an artist.
"This is your voice, right?"
Another...the other extreme is the argument that:
"Hey...
"For creators, especially those for whom this is like a full-time job
"And a profession...you...you can't afford just to do
"the stuff that you're interested in.
"You have to think about what your audience wants
"and what the opportunity is in terms of
"the potential size of the audience long-term
"or
"even...what the potential is to monetize
"this type of content or that type of content
"and any information that YouTube can give
"to help you think that through is useful."
And then I suppose there's this middle ground
And that's where my gut is...which is:
It's probably 70% like you got to have
an authentic passion about the topic,
But 30%...
you know...
Any information we could provide
around a potential audience size
or whether or not a particular area is heavily saturated
with content already,
or whether we see, like, trends showing
an emerging interest in this particular area
or
You know, we may...maybe we could show
Here's some trending
topics not just on YouTube, but on the web in general
that...that sort of point a
direction of...
opportunity for for your channel.
So, I guess I'd love to hear from you all
how you feel about that.
Do you think, you know, you could say:
"Hey Youtube, you just make the
"uploads work...you...you show the ads,
"and you know you give us the data we need about performance
"Leave the content and editorial strategy to us."
And, you know, very reasonable argument
Or...you may say, like,
"No, actually, I would love...
"...in addition to looking at the performance of my videos...
"I would love to know
"what are topics that relate to the videos I've done in the past
"that are now emerging.
"you know, now in web search
"or on...in the news
"or on Twitter or wherever."
So, you know, curious to hear what...what the insider's point of view is on this--
I'm sure they're probably going to be different opinions,
but
Definitely let us know in the comments below
and we really appreciate it
Everything that you guys say, I read,
and the whole team looks at
and we're very anxious to see
where everybody ends up on this one.
Thanks! Keep it real...