- YouTube's bringing back a feature
that creators have been begging for,
new updates to the YouTube Partner Program,
brand new TubeBuddy features and more.
So let's get into it.
Back in October, YouTube redesigned the platform,
and some users were not too happy.
Many felt the changes caused more problems than they fixed.
The update had bugs and removed some favorite features.
For example, I had a bug that caused my subscribe button
to completely disappear,
and for all users,
the ability to sort videos by oldest was gone.
Unfortunately, this reminded people
when YouTube removed the public dislike count.
And we know that, you know,
people are still upset about that to today.
But luckily YouTube listened to the feedback
and announced last week
that they are bringing back the sort-by-oldest feature.
This comes months after they undid some changes
to the advertiser friendly guidelines after public outcry.
Clearly, YouTube has taken
the community's thoughts seriously.
Now on the YouTube Partner Program front,
there is a major change coming.
Starting June 5th, channels that have
their YouTube Partner Program application denied
will need to wait 90 days before reapplying
if they've been rejected before.
This is a huge update
from the previous 30-day waiting period
and could keep you out of the YouTube Partner Program
for a quarter of a year.
That would be terrible.
Fortunately, this change won't affect the appeal policy,
and channels will still have 21 days to appeal
if they feel that their rejection
or suspension is unjustified.
This is actually good news because YouTube says
that this will help them handle new applicants
and appeals way faster.
So creators who meet the partner program conditions
can monetize faster,
and rejected or suspended channels
will have their appeals reviewed sooner.
Now let's talk about two new AI-powered TubeBuddy features.
First up is Title Generator.
When publishing content on YouTube,
having a killer title can increase the chances
of viewers clicking on your video.
When testing title changes on some of our videos,
I've seen performance improved by 16, 24,
even 35% just by changing the title.
Everything else, including the thumbnail, stayed the same.
That's why we're excited about this AI power tool.
It will help you quickly and easily optimize your titles
for maximum engagement.
Now, when you're on your video details page,
simply click the Title Generator button.
It will pull details from your existing title,
but you can also add whatever you like.
Click Generate and the AI will suggest clickable titles
for you to choose from.
And now the second AI feature will improve your thumbnails.
Right below the Title Generator,
you'll find the Thumbnail Analyzer.
Using predictive AI, Thumbnail Analyzer will compare
and score your thumbnail options so you can select the one
with the highest chance of success.
Plus, you can toggle on the heat map
so you can see exactly where your audience will likely look
when they first see your thumbnail.
This will let you pick thumbnails that shift attention
to the part of the thumbnail you want them to pick up on.
An interesting study from Netflix revealed
that users spent an average of 1.8 seconds
looking at a thumbnail
before deciding to click or move on to something else.
And to be completely honest,
I really believe that number is a lot lower on YouTube.
So having a thumbnail that directs attention
to the most important part
of the image is absolutely essential.
Both of these features are available right now.
Just click the first two links in the description
to check them out.
Speed round!
Expiring community post.
YouTube is rolling out the option
for creators to post community updates that disappear
after a set time from Android and iOS devices.
This feature enables creators
to announce time-sensitive offers
and special messages for fans.
Viewers will see this expiration countdown at the top
to boost engagement and participation.
I actually think that's kind of cool.
Personalized channel pages.
Right now, viewers who visit your channel page
will see the exact same thing,
but YouTube is currently testing a feature
that tailors your channel page to each individual viewer,
meaning that everyone will have a unique experience.
Soon, every channel will have a for-you section
that will recommend content tailored to each viewer
based on their viewing history, the topic,
and other factors that YouTube hasn't revealed yet.
This will hopefully help more of your videos get discovered
and match viewers with content
they are most likely to watch.
That is it for today. I love you all.
Hit subscribe, definitely hit subscribe.
I'll see you all next time.
That failed, that failed.
There we go.
That failed, come on.
(laughs) I am not smooth.
(upbeat music)