I thought I would show you how I design a logo I'm going to talk you through
this logo that I made it's this one here I made it for my friend Beth and she is
a freelance photographer and wanted a nice girly yet professional logo but I
actually got Beth to send me a selection of screenshots of logos that she had
seen that she liked the look of because that helps me gauge the idea of what my
client wants and I kind of combine those ideas into a logo I've also done a few
different videos like this now so I will leave the playlist link on screen
and in the description if you want to check out more logos that I've designed
and how I go about my life as a graphic designer
don't forget to subscribe and let's get into it so this is the email I got from
Beth I noticed she quite liked the look of the circular logos and like nice
flowing text maybe some flowers it was all very cute and girly but professional
as I said so from these I kind of picked out the ones that drew my attention and
that kind of had something in common so I narrowed it down a little bit and
picked the ones that I thought would fit really nicely together and then what I
do is take that in to procreate which I use on my iPad pro with the Apple pencil
and I'll do some sketches so I used to sketch logo ideas on paper but ever
since I've had my iPad I get to save paper and I like that I can have a JPEG
version of my sketches that I can just send straight to my laptop and then
trace and copy from there you'll see what I'm gonna do so you can see here
that I am just sketching out a few different ideas initially I wanted to go
with kind of a scroll calligraphy style of font I couldn't work out the spacing
of it I was trying to work out over to do it in a square in a circle in an oval
I went back and forth quite a lot and then I found that kind of chopping the
circle in half and drawing some flowers worked really nice and actually you'll
see that the final logo design isn't even on this sketch because I adapted it
as I got into illustrator once I've done in procreate I will go into Adobe
Illustrator so I just saved the file out and send it straight to my MacBook I
love the airdrop feature on iPads and Mac books and stuff honestly I air drop
things to myself at least 10 times every single day so now I am in Adobe
Illustrator with my sketches on the right hand side just for reference I'm
gonna pick up a bunch of different styled b's I just basically went
through the text option and looked at all the different styles and then I
created outlines so I could adjust them if you're familiar with Adobe
Illustrator you'll know what create outlines is but if you do want me to do
a video on that in a bit more detail and a bit slower and let me know and I'll do
that for you but I'm just creating a big letter B and typing around it in a
circle as you can see so I've just written Beth B photography around it
and I'm playing around with the different placements originally I was
gonna try and do just a single B in the middle i was mirroring a style of logo
that Beth sent me by like chopping bits of the letter out but it just looks a
bit naff so you'll see that I've played around with this a few times I
ended up adding the background changing the color but no matter how many times I
looked at it it was annoying me so I decided to abandon the idea and go back
to a different one so yeah I'm just doing type on path tool which I do have
a tutorial of so if you want to know how to type around a circle I can show you
that but yeah I did that and then I'm just changing the B's in the middle so
I've lined this B and again I was just trying with the single letter but I
didn't I don't know it was just something looked a bit weird it looked
really simple and like I had not really tried very hard so that is when I
decided to start doing the full name of Beth b photography on the top and
bottom and then the double B so this kind of reflects what I used in my
sketches in the beginning so this is where the create outlines feature became
super handy because I wanted to erase just parts of that letter so as you can
see I'm just deleting the bits that I want to be hidden
and I played around with this a lot you can see that I spent a lot of time on
this one because it was really frustrating me and I couldn't do it so I
kept going back to it and having a bit of a break and then revisiting it which
i think is super important because being cooped up in my office all day stressing
about how bad the logo looked I wasn't going to make it look any better so I
tried to like interlace the B's so I did a few different ways of doing this I
kind of interlaced them a bit zoomed out had a bit of a look undid everything I
did and then started again and this again took a while for me to kind of
find a route that I liked I then gave up and went back down to the striped b
and decided to do a whole different thing I think that's what's super
important about logo design in it's not just I had an instant idea and made it
and it looked fantastic it's trial and error I made a bunch of different copies
of the logo as you can see and kept playing around with it and you can see
there I'm just erasing the B so it kind of doesn't show behind and I still
wasn't happy so here I am getting rid of the fancy serifs on the edge of the
front B which I thought looked quite cool this was when I was getting a bit
of a breakthrough then I erased the lines with the just a razor tool so it
interlaced between the other one does that even make sense I feel like at this
point I'm just talking nonsense but if you're still with me congratulations you
can deal with my nonsense so yeah I decided to go with this interlaced B it
overlaps just in one spot and it looks really cute I think it was anyway and
then I filled it in I ended up painting it in because I don't know why I think I
must have lost my mind at this point but when I zoomed out it still looked
a bit weird so I dragged over the copies of the logo that I liked the look of the
most studied them for a long time and then decided that I liked the one on the
right hand side so I'm copying just that one down and editing that as I go so I
wanted to refine this logo and make it look a bit better I go through this
process quite a lot I will play around with a bunch of different
designs and then when I get to one I like I will refine it and make sure it
is perfect which is what I am doing on screen right now so once I've got my
design that I like the look of I actually saved it as a PNG file so it
had a transparent background and put it back in to procreate because I wanted to
create some kind of floral flourish of some sort and I find it a lot easier to
draw stuff like that in procreate because it is like drawing on a piece of
paper and back in procreate and I am attempting to draw this flower it took
me a few attempts I couldn't really work out what I wanted to draw but that's
what I love about procreate I don't need two rub anything out I can just press
the undo button and draw it all over again I make sure I have the gel pen
tool on for this one and I also have upped the streamline settings I have
done a video on procreate and tips on how I use it so again I'll link that on
screen if you want some more information but you can see here that I've done the
basic outline and then changed the width of my pen and did some finer details and
then I was actually really happy with this it didn't take me long to draw at
all which surprised me and I basically duplicated it flipped it over and then
it was ready for the other side of the image and now it's time to copy the
flowers that I drew back into Illustrator so again I just saved the
flowers as pngs and send it over to illustrator so to make these flowers
more clear and scalable I brought it in to illustrator and then created outlines
so I went into object image trace and turned a flat JPEG drawing into a vector
so once I have my vector I'm just getting rid of all the bits I want and
now this flower I can scale up and down and it won't get blurry at any point and
then I'm just mirroring it leveling them up and I have my pretty little flowers
I'm very happy with this so here you can see I'm just doing the two different
versions so I just changed the text size so it fit together well and made the
finished logo and this is the final logo I'm super happy with it I actually ended
up doing two different versions of it we did one that said Beth b photography
and one that said b Barker photography because Beth couldn't decide which one
she wanted so I just sent her both and she can decide that at a later date but I think
it suits really nice it's something that will look quite nice on uniform on like
social media and it's still cute and girly but professional so yeah I'm super
happy that Beth asked me to do that logo it was a nice fun little project I hope
you enjoyed watching this video hopefully you learned a few things from
it let me know if you'd like to see any more like this please do subscribe if
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that's not very exciting okay thank you for watching and I'll see you soon for
another video bye