So you’ve made some sales, received good reviews, and barely heard any complaints,
yet...
None of your customers are coming back for more.
How so?
You know your products look amazing and you’ve worked super hard on that storefront.
What else could you possibly do?
Well, it’s time to think inside the box.
6 Ways to Make Customers Fall in Love with Your Brand
Leave a lasting impression by giving your customers an amazing experience with your
brand.
Their shopping journey doesn’t end once they’ve clicked the “Buy now!” button.
Your customer’s adventure continues so make sure the rest of it is fun and special as
well.
Printful is a white-label drop shipper, which means that when a customer orders something
from your store, they won’t see us mentioned at any point.
On the contrary—customers will only see your branding, so make sure you take advantage
of the branding options Printful offers.
Custom branding will let your store’s personality shine and help build a solid relationship
with your customers.
There are several ways you can do that and we’ll go through each one of them in this
video.
Since we’re always looking for new ways to improve, there might be more options by
the time you watch this video.
Print inside or outside labels on your apparel Personalize your orders with pack-ins
Customize your order tracking page Customize return information
Include a custom packing slip Stock and use your custom packaging
1.
Print inside or outside labels on your apparel There are plenty of tools you can use to strengthen
your brand image.
But let’s start with the basics—making your apparel stand out.
That’s where inside and outside labels come in.
A lot of our products come with tear-away labels.
That means we can remove the label and print a custom one directly on the garment.
Clothing with personalized inside labels helps you emphasize your brand, as well as show
your customers that you’ve put extra effort into making your products.
A few key things have to be included on an inside label, such as size, material, and
care instructions.
Our Design Maker template displays all of that info right away, so you only have to
add your logo or any other image related to your brand.
Once that’s added, you can see what it looks like alongside your design.
There is also the option to add an outside label.
Unlike inside labels, outside labels don’t contain any mandatory information, but you
can add your logo or any other image related to your brand.
Keep in mind that you can only add one type of label to each product.
Just like inside labels, outside labels help put your brand first and serve as a mini-billboard.
A good example for showcasing your brand
with clothing labels is the Estonian brand Muhoov.
To find products that work for both label types, head to Printful’s product catalog,
pick a category, and sort it by Branding options.
Once you start designing, you’ll see a tab here where you can add and customize the inside
or outside label.
This feature comes at an extra cost for each garment.
2.
Personalize your orders with pack-ins To improve the customer journey, slip in a
sweet message or a discount with personalized packaging inserts!
Sending a little something extra can go a long way.
It makes for a sweet unboxing experience and will have your customers spread the word about
how great your store is.
Here are just a few examples of what you can add to their order.
A thank you note A thank you note is a simple but sweet gesture,
and you can add a personal touch to it, such as a handwritten message, or give your customer
a discount code to have them coming back for more.
A postcard Design cards with your best-selling designs
that your customer can send to a friend or a loved one.
Add a design to the front side of our postcards and leave the back blank for your customers
to write on.
Info related to your brand Send your customers an informative or entertaining
pack-in that’s related to your brand.
Let’s say you sell coffee-themed products, such as mugs and tees for coffee lovers.
You could include some of your best coffee-making tips or a tasty snack recipe.
If you have a street-style brand, slip in a picture with a couple of cool looks for
inspiration on how to wear your pieces.
Stickers Stickers are some of the most fun pack-ins
to receive!
Your customer can stick them to just about any surface and have a cute little reminder
of your brand.
You can create stickers with a design that contains your brand’s graphic elements or
your logo.
With sustainability in mind, we recommend designing pack-ins that won’t land right
in the trash can after your customer is done unboxing your product.
Ideally, pack-ins should be valuable, reusable, or informative.
3.
Customize your order tracking page To make your customers feel like their purchase
is handled by you, we offer several ways to customize your order tracking page.
Instead of sending your customers to a faceless third-party site, make your own branded tracking
page that’ll make them feel at ease.
In a customized tracking page, you can include your logo, social media links, contact information,
and buttons with links.
Editing your order tracking page is very easy—all you have to do is go to your Printful Dashboard
-> Settings -> Branding, and scroll down to edit your order tracking page.
Here you can add your brand’s logo, customer service email, social media accounts, as well
as additional links.
Some integrations will show customers your order tracking page automatically, but even
if you happen to use integrations that don’t, you can still send the tracking link manually.
If you’d like to know if your integration offers to send tracking information automatically
or not, visit this Help Center page.
4.
Customize the return information Even though we take care of shipping and returns,
your customers won’t have any idea Printful is involved in any of the steps.
So in case there are any problems with a shipment or an item is returned, you don’t have to
worry—you can use our address for returns without compromising your branding.
Although our address is the one that’s listed, the company name is yours.
You can also list your address for returns by going to the Stores section in your Printful
Dashboard.
Note that if you list your address for returns, you’ll be responsible for storing all of
the returned deliveries.
To avoid unnecessary storage costs you can list Printful’s address for returns and
we’ll donate all returned clothing to local charities such as Goodwill, the Red Cross,
and American Kidney Fund.
5.
Include a custom packing slip message Unboxing an order is the first physical interaction
someone has with your products and branding.
Making a good first impression is crucial, so make the most of it by adding a customized
message to your packing slip.
A packing slip is a document that includes the complete list of items in a package.
I’ve prepared a few examples of what you could include in your message:
Thank you note Discount code for future orders
Fun joke or inspiring quote that fits your branding
You can also add a sustainability message—we’ve prepared a template that you can edit to suit
your needs.
The sustainability message lets your customers know that their product was made to order,
creating less waste than conventional manufacturing.
The packing slip also lets you add a small black and white picture, where you can include
your logo, as well as your customer support email address and phone number.
You can customize your packing slip settings by going to the Branding section of your Printful
Dashboard.
Here you can upload a 3 by 2 inches black and white logo, your store’s contact information,
and a customized packing slip message.
If you’d like to add a sustainability message to your order, scroll down to the Custom packing
slip section and click Sustainability message.
This is a template we’ve prepared for you but feel free to edit it.
Once you’re done, hit Save and you’ve successfully branded your packing slip.
6.
Stock and use your custom packaging A plain, white poly mailer gets the job done,
but I think you can agree—it’s pretty boring.
Custom packaging will add a pop of personality to make the unboxing experience more personal
and memorable for your customer.
A fun unboxing experience might also prompt them to share the packaging with their friends
and followers on social media.
Having your customers share your product and its packaging will positively affect your
brand’s discoverability and credibility.
To use your custom packaging, you first need to order branded mailers from a supplier of
your choice and store them in our warehouses.
Keep in mind that not all of our locations offer this option and there are some product
and packaging limitations as well.
We recommend checking out Sticker Mule, Arka, or PackHelp, but you can order packaging from
any other supplier you like.
Keep in mind that your packaging has to meet specific guidelines, and we need to approve
it before using it.
We have a complete guide on how to set up custom packaging that you can check out by
clicking the link here or, as always, in the description.
Take your brand to the next level!
I hope this video has inspired you to find new ways to communicate your brand’s identity
with your customers.
It’s the small things that help build an amazing experience every step of the way.
There are many ways for you to spice up your brand, so make sure to visit our branding
page to get started!