- I'm gonna tell you a bunch of ways
to improve your YouTube channel
and we're starting right now.
(upbeat hip hop music)
What is going on?
My name is Nick, welcome to another video.
If this is your first time here
and you wanna learn how to grow your channel,
make videos, and all types of other YouTube related stuff,
subscribe and hit the bell so you don't miss anything.
So, I put together this list for you
so just in case that, you know, one,
you don't get a chance to watch my live streams
or two, you are wanting me to do a surface level review
on your channel and I haven't got to you yet
in a live stream or whatever,
this way you can kinda do it yourself
and see some things that you can do to improve your channel.
Number one at the very top of the list
helps to build your visual authority,
it's your channel art.
A lot of YouTubers really underestimate
how important channel art is.
Channel art is your storefront,
it's the very first thing people see
when they click on your channel page,
most subscriptions come from your channel page
which means that even if your video is awesome,
a majority of the people are going to
your channel page first
before they're making that final decision
to go ahead and subscribe to your channel.
Your channel art, most importantly,
should focus on what it is that you're going to do
for your viewer.
The text, any text that you put on it
should be extremely easy to read,
it should be as uncluttered as humanly possible,
and it should look good.
And I know a lot of huge YouTubers have,
you know, just super basic channel art
and that's the thing,
they're already a huge YouTuber, right?
They're not down here in the trenches
trying to find their way up to that level,
they are already there,
they're already established,
so they can kind of let some of this stuff slide
because they're already in that position,
they've already gotten there.
I'm talking to you,
you're down in the trenches just like I am,
you're trying to find your way up
and you're trying to do all the things
that you can possibly do
to claw your way, month after month,
a little bit further down the road.
And having impressive channel art will help you out,
I mean, think about it, from your own personal standpoint,
when you land on a channel and it looks like
they don't put any effort into their stuff,
do you give them more of a chance than you would
a channel that looks like a professional channel?
But correct me if I'm wrong
or let me know your thoughts down in the comments below.
And real quick, right now I'm trying to spread awareness
about a new channel that I'm starting up with my brother.
If you do not know about it yet,
there's gonna be a link to it down in the description,
it's a really good idea to head over there
and get subscribed because
it's also gonna be for creators.
Shameless self-promotion, moving on.
While we're on the channel page,
let's talk about customizing the layout of your channel,
it's extremely important that first,
you make sure that you have your channel verified.
Second, that you make sure that you go to
the little gear icon next to the subscribe button
on your channel page and you click on that
and once you click on that,
you're going to see an option to customize
the layout of the channel,
you wanna make sure that you have that selected
so that you can go ahead and drop playlists
into your channel page as well.
Because when you do that,
it makes it easier for people to consume
more of your content, it makes everything look fantastic,
and you can also title and organize your videos
into categories for people to, basically,
easily sort through when they're scrolling down
your channel page.
It all makes sense when you think about it
and YouTube provides these features for a reason,
make sure that you're using them,
it's super, super important.
Another way to improve your YouTube channel that
I run into a lot when I'm doing
these surface level channel reviews
is to make sure that you're optimizing
your about me page description,
here's why:
when somebody hovers over your username in a search result,
on a comment, or something like that,
YouTube gives us 150 characters that
are going to be visible on that hover.
That information right there,
you need to make sure that you're using it wisely.
Like I said, they give us 150 characters,
hey, guys, take a look at my channel
takes up 31 of those characters,
so basically, you're wasting space where
you can be writing something a little bit more persuasive
to try to get people to click in
and take a look at your channel.
Just think of this way,
I've got 150 characters to make an impression,
I gotta make it count.
Another thing that you can do to improve your channel
is to not use intros when your video first opens up.
Basically, instead of using the intro
when your video first opens up,
just say something or show a preview of the content
that they're gonna get or create a teaser of some kind
to lead them through your video intro.
That's why I say the stuff at the beginning of my video,
that's why YouTube even recommends that
you open your video with something to hook your viewer,
something exciting,
something that pertains to the type of person
that's gonna be watching your videos
so that you can grab their interest
and then you can hold them for a little bit longer
so you can drop your intro in there
or you can just go ahead
and start delivering the information,
you don't even have to use an intro.
(hip hop music)
Uploading consistently of course goes without saying
but I'm saying it anyway because
it's extremely important to have
some type of regular schedule,
even if you're only uploading once a week
or once every two weeks,
just do it on a schedule, it's super important.
I think I've said super important,
I don't know,
three, four, five times,
all of this stuff is important,
it's all super important stuff,
that's why I had to make this video to share it with you
because it's information that keeps presenting itself
over and over again
every time that I do those surface level reviews.
I know there's some people that
are part of those live streams and
they haven't had a chance to watch all my videos
or maybe it's their first time, you know,
coming into a live stream because
they only watched one video,
they got the notification and they're coming in that way.
I get it,
I understand that,
but it's because I keep seeing the same stuff
over and over again that I wanted to share.
And most importantly,
and I cannot stress this enough,
I even mentioned this,
it was either in my last video or a couple of videos ago,
be yourself.
You are unique.
That uniqueness is the value that
you are offering to the people that watch your videos,
that's the value that you're offering to the world,
there's one you, there's one person
that thinks and acts and handles themselves
the way that you do
and that is you.
Start right now, make the choice
to tap into the uniqueness of yourself
and stand out that way,
use that as leverage to stand out here on YouTube
because if you don't,
then you're trying to be like other people,
you're trying to be just like other YouTubers
and by doing that, you're going to become invisible
because you're just gonna blend in
with everybody else who's trying to be someone else.
You are valuable, what you bring to the table,
the way that you see the world,
the way that you create, the way that you think,
the way that you think that you should share things
with other people, the way that you like things
or don't like things or the things that you're into
that, you know, you can come up with
all of these different ideas to create content around.
That is the value that you tap into
to let the world and the people that
are gonna watch your videos see who you really are.
IF you wanna learn how to grow your channel,
make videos, and all types of other YouTube related stuff,
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching,
I'll see you next time.