Hey there, Benjamin from Loves Data here! In this video we're
going to explore the different types of user permissions in Google Analytics.
And I'm going to show you how to check the level of permission you have in Google Analytics.
Today, we're going to be looking at Google Analytics 4 (GA4),
but if you're using the previous version of Google Analytics, so Universal Analytics,
then the levels of permission are the same. Okay, let's head to Google Analytics...
We're looking at one of my GA4 demo accounts and we're in the admin area. Looking at the
first column on the left, the 'Account' column, you will see there is an option called 'Account
Access Management'. This lets you manage who has access to the account and properties.
And if you have a Universal Analytics property in the account, you will also be able to manage who
can access reporting views inside the Universal Analytics property. Let's click this option...
We can see there's only one user in my demo account, and it's the login I'm currently using...
We can also see that I have administrator-level access to the account. An administrator has
complete access to the account. This includes view reports, changing configuration options, deleting
assets (like data streams), and managing users. So you should always aim to keep the number of users
with administrator-level access to a minimum. Since I have administrator-level access, we can
see there is a blue button with a plus sign on the top right corner. This means I can add additional
users. So let's click this... We can choose to add individual users, or groups of users. To
add groups of users you will need to link your Google Analytics account to an organization.
This is useful if you're managing lots and lots of users, as it means you can assign permissions
to the group instead of individuals. If you would like to set up groups, then select this option...
And then you can select the option to link the Google Analytics account to
an existing organization or create a new one... Let's close this...
And click the blue plus sign again... Now let's select 'Add Users' (instead of groups)...
At the top you can enter the email address for the user you want to add. This could be their
Google Workspace address, their Gmail address, or the email address they use to access other Google
products. Below this, we can see the different levels of permissions we can give the user...
As we've covered, 'Administrator' access means they have complete access to the account,
so keep these users to a minimum. Next is 'Editor' access. This is similar to administrator access,
but they won't be able to add new users, like we're doing now.
However, they can enable events as conversions, create custom audiences, and more. And similar to
administrator-level access, you will want to keep editor-level users to a minimum.
Then there is 'Analyst' access. This level of permission lets people view the reports,
as well as create, edit, and delete some customizations in Google Analytics.
For GA4 properties, this is mainly exploration reports. So they can create and share exploration
reports and delete any reports they've created. Analyst-level access doesn't allow users to enable
events as conversions, create custom audiences, or any other more advanced configuration options.
Next is 'Viewer' access. This lets people view reports, but doesn't let them share exploration
reports they've created. This level of permission is usually suitable for most people who need to
access Google Analytics. The final option is 'None'. I'm not quite sure why this is
an option, because you can't add someone at the account-level with this level of permission. It's
really for users who have access to an individual property (or reporting view) and not the account.
Below the access levels you will also have options to restrict access to certain types
of data in GA4 properties. So if you're running Google Ads campaigns, or uploading cost data,
you can prevent users from seeing cost-related metrics. And you can also prevent users from
seeing ecommerce metrics too. Okay, let's close this... And head back...
Since I have administrator-level access, I also have an option to manage user permissions at
the property level. This is the 'Property Access Management' option in the middle...
Let's select this... It looks almost identical to the account-level option we were just looking at,
but when you add a user here, they will only have access to the property you've selected.
And if there are other properties in the account, they won't be able to access them. Now that we've
covered the different levels of permission, I want to show you how to check your level of
access in Google Analytics. Let's take a look... If you navigate to 'Admin' and you're looking
at a GA4 property, then if you see the 'Property Access Management' option in the middle, then you
immediately know that you have administrator-level access to the Google Analytics account. If you
don't see 'Property Access Management' in the middle, but you can see 'Attribution Settings',
'Property Change History', and 'Data Deletion Requests', then you have editor-level access.
And if you don't see any of these options, so you don't see 'Property Access Management',
'Attribution Settings', or the other options, then you have analyst or viewer-level access.
To check if you have analyst-level access, navigate to 'Explore'...
And then hover over 'Owner'... Click the arrow... And choose 'Owned by me'...
Then select the three vertical dots for any of the reports you've created on the right...
If the 'Share' option is available, then you have analyst-level access. If the 'Share' option isn't
available, then you have viewer-level access to Google Analytics. So that's how you can check
your level of permission in Google Analytics, the differences between the types of permissions
available, and how to add people to your account and properties. If you would like to learn more
about Google Analytics, including the reports and configuration options, then please take a
moment to check out my Google Analytics courses. I've included links in the description below this
video. I've also included links to a few of my other videos here on YouTube. Have you checked
your level of permission in Google Analytics? Are you keeping admin and editor-level users
to a minimum? I'd love to know! Let me know in the comments below. And if you found this video
helpful, please like it, so I know to make more videos like this one. See you in the next video!