- Everyone says content marketing works,
but how much content should you be creating?
Hi everyone.
I'm Neil Patel and today I'm going to discuss
with you how many blog posts you need
to write each and every single month.
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Question for you.
How many blog posts do you write on a monthly basis?
Leave a comment below with the number.
Now, can you take a guess on how many content pieces
I write each month?
Do you think it's one, do you think it's three?
Do you think it's 20?
I write four a month.
That's roughly one a week.
And some months I write five
'cause there's five weeks in the month.
But that's really it.
I just write one piece of content
each and every single week.
And you're probably wondering,
wait, if Neil writes one piece of content,
then I should write only one piece of content as well.
Well, that's not the case.
What works for me may not work for you.
So let's go over to figure out how many pieces of content
you should be writing each and every single week
because it's going to vary per blog and per industry.
The first thing I want you to do is
to head over to Ubersuggest and type in
your competitor's domain.
When you type in your competitor's domain,
you'll see this domain overview report.
Click on top pages and this will show you
all the top pages that your competitors have.
Some of them will be blog posts, some of 'em won't.
It'll even show you the keywords
that they're ranking for each blog post for.
And it'll even show you the backlinks that they have.
What I want you to do is take all of those blog posts
that your competitors are ranking for
and create a big long list,
not just for one competitor,
but all of 'em, whether it's three, five, 10, 20,
just get a laundry list.
This will give you a good understanding of overlap,
what articles are similar to all your competitors have?
What ones are unique that they don't have?
And only maybe one or two have?
And this will give you a good idea
how much content is there to be covered in your space?
And this works for almost every space
because you have to consider now
there's over a billion blogs
which means there's content on everything.
Now that you have that,
you've figured out roughly how much content do you need
to get the max amount of traffic
and beat your competition.
The next thing I need you to do
is look at how competitive your competitors are.
How many backlinks do they have?
How much traffic do they have?
What's their domain score?
The higher the number,
the harder it is to compete with them.
I want you to go to Ubersuggest
and then look at the domain score,
the traffic of your competitors,
the higher that number that means
the more competitive it is,
the lower the number, that means the easier
it is to outperform your competition.
Now that you have the domain score number,
the backlink count, the traffic number of your competition,
this will tell you how much content
you should be creating.
If your competition has a domain score
generally under 40,
that means if you produce all the content
that they have, over time you can quickly outrank them.
That means you should be producing a lot of content,
whether that's seven pieces of content a week,
whether that's 20 a day,
you can produce however many you want.
The main reason being is,
your space isn't as competitive
and it's not going to be that hard
to outrank your competition.
But on the flip side, if your competition
has high domain scores, above 65,
it's going to take a lot longer to beat them.
And if that's the case,
I don't want you to produce 10, 20,
30 articles a week, a month, or even a day.
What I want you to do is look for content gaps.
Look at all the things they discuss
and what are the topics that not too many people
are discussing, but yet still get a lot of traffic?
'Cause you'll find that
if you look up 10 competitors,
maybe there's one competitor who gets
a lot of traffic from one blog post,
but none of the other competitors even considered
writing a article on that.
What I want you to do if your space
is competitive is to write content
that other people in your space aren't leveraging.
In other words, you're looking for content gaps.
You're seeing what people aren't really covering,
and then by you covering 'em,
even though your competitors have
more domain scores than you,
they have a higher authority,
you can still do well because they're not trying
to rank for those terms when they should be.
That's will help you determine
and figure out how many pieces of content
that you should rank for.
In other words, if your space is ultra competitive,
domain score of 65 and above,
you want to look for content gaps.
If your domain score of your competitors
is under 40, write as much as you want,
build the links, do the internal linking
'cause over time, you can outrank 'em.
If you need help getting more rankings,
more traffic, check out my Adding Neil Patel Digital.
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Thank you for watching.