how do you on the skills and the techniques to design negative space
logos just like this follow along this today I'm gonna give you the rundown of
why negative space logos are useful and also some tips on how to design your
varium negative space logo designs logo designs that use negative space are not
any clever in contemporary but it can be very effective as a logo marks so today
we're going to first take a look at why negative space logo designs are so
awesome and effective then we're going to move on to the various different
types of negative space logo because yes there are actually different categories
of logos that utilize negative space and then finally I'm gonna dish out some top
tips when generating your very own negative space logo designs so why go
for a negative space logo I'd like to mention briefly that not every single
layer design you make should be negative space orientated the logo design should
be fitting to the brand itself what are the up shots of using negative space
approach to a Lego design now firstly they are hugely memorable consumers will
talk about and discuss the optical illusion within a logo or a hidden
message it creates a sense of uniqueness and this sticks in the mind of the
audience which is one of the main uses of a logo now secondly by nature a
negative space logo is simplistic that is it is done correctly simplicity is
always a sure winner in regard for logo designing and keeping a little simple
should be a high priority when embarking on a logo project and lastly a logo with
negative space stands out in a sea of other various designs
standing out for the right reasons is another key objective for Lego designs
so those are the main reasons for incorporating the use of negative space
but let's now take a look at the different categories of negative space
logos double entendre might be the most popular of the negative space logo
designs as these blend together negative space and symbols to make a standard
optical illusion where the logo can be seen in two different lights these can
be very clever and they really do let the audience interact with the logo
design itself as it's really thought provoking and interesting now remember
later I'm going to offer tips on designing your very own negative space
designs but moving on to the second group of logos we have the typographic
options this is where cleverly using negative space within a strictly
typographic logo can form a letter or multiple letters are not actually
represented by filled shapes rather the negative space actually creates those
letters these can turn a somewhat bland line of logo type into a very
interesting and captivating design when done correctly the third group of
designs is the hidden image logo these are the most clever and mysterious of
the negative space logos with the most notorious of them being probably the
Toblerone logo and within the logo itself you can see a bear hidden in the
mountain which represents the birthplace of their company burn
the final group of legged designs that use negative space is the enclosed logo
these use negative space as a border in combination with images and also combine
positive space to create the appearance of a full image while keeping the design
simple some of the negative space logos that you see can technically belong in
multiple different categories but these are the basic outlines for them as a
whole and now you know why such logos are useful and the different kinds of
them it's time to make your very own negative space legged design now firstly
you should question whether or not a logo that utilizes negative space is
ideal for the brand or the company if your design is just for fun then
obviously this doesn't matter to you but when designing for our clients you
need to keep in mind the brine the message and adhere to the brief this is
paramount and I can't emphasize this enough guys but if you feel a logo with
negative space could work I would firstly suggest that going through the
usual design process that it always talked about and that involves
researching and gathering information on the brand entity their audience and also
the industry of work but yeah once you start to generate ideas for the logo you
should have negative space in mind the entire time and we tend to focus on the
positive space but if you keep reminding yourself and be mindful of negative
space this opens up the doors in your thinking and the creative mind for
potential ideas to walk in you don't want to try and smash some negative
space into your logo the later stages of the process so try to keep it in mind
while the design is in infancy and the beginning of everything coming together
I when working in Illustrator or even on paper give yourself a lot of room and a
lot of negative space to work on this means that you shouldn't crowd your
workspace and you should have a large canvas or a sheet of paper with a lot of
negative space already on it this will help to remind you of negative
space throughout the design process and we give your design room to breathe a
really handy tip in illustrator is that instead of it going here and using the
minus four operation on say two shapes to make a cutout either turn one object
into white so it effectively acts like negative space and this will help
prevent you committing to a destructive operation such as the Pathfinder
function now alternatively you can use a compound shape so then you can move
around the shapes and negative space freely one neat way to utilize negative
space for a logo concept is to add in the company's product so for example a
camera brand logo could incorporate the use of a camera symbol somewhere unlike
the mr. Kutz logo here which is for a barber's the hair scissors form a
moustache and also glasses and eyes that's very clever indeed now for a
typographic approach go ahead and outline the text and then ungroup it all
and play around with the lettering spacing and arrangement you can also
change one letter to whites to match the outboard background as we did before and
see how that works but one of the most interesting examples is the FedEx logo
that actually has an arrow within the logo simply by merging together X and E
another good way to approach a logo of negative space is to marry together a
letter say from the company's name and then take a relevant image of that
company and make it represent some negative space within the letter
this is a very neat and a simple way to do things as well but yeah the key thing
is to have negative space firmly in your mind from the start of the design
process but also make sure the brand that you're working with can effectively
take on a negative space logo and then it's relevant and useful don't lose
sight of what a logo should do for a company so there is today's walkthrough
guide on negative space logos let me know down the comment section below if
you learned something and also remember to subscribe to Satara graphics for
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have a great day and until next time design your future today peace