In this video we're talking about how to find a niche and
blow up your business. Hey, what's up everybody, my name is
Jonathan and welcome to my channel where I talk about
growing online and growing your income. That sounds good to you
then hit the subscribe button and the notification bell so
that you don't miss any videos like this one. If you always
wanted to know how to blow up your business. And now just
realize all you had to do all this time was to hit the like
button. Then how would you do that right now. And then let's
get into the video. So first off, let's talk for a second
about why you would want to find a niche. Why would you want to
limit yourself to just that one narrow focus. It's because you
can become an authority faster, like picking a niche. Because
when you focus on a specific type of audience that you serve
as well as the servers that you're actually offering, it
becomes clear faster what you're good at, you have more results
in a specific area, rather than many results here and there.
Let's say a photographer, it would be much more beneficial to
be specific and have specific results in one area than to have
some results in this type of photography, I don't want the
results over here, because you're really not an expert in
this case. You're generalists if you're doing right. I know what
you must be wondering why do these big photographers and big
YouTubers, showcasing just doing a little bit of everything is
because it's easier to introduce other business streams. When
you've already proven yourself in one niche, but more than that
in a little while. The other reason why you should find a
niche is that it's simply more profitable, think about it like
this, you're looking for a food photographer, because you're
starting a business with really delicious cakes, or delicious
looking cakes. So you go online and search for photographers.
And now you have the results to photographers that you've
narrowed down your search for the first guy has many high
quality photos that look really good. But he has some pictures
of a few keeks, just a few cakes, but he has some pictures
of a few cars as well. Yeah, some pictures of weddings, some
pictures of rocks pictures of sunsets, this guy does
everything, but then you see a next photographer and the
results with a similar size social media following and
testimonials, but this guy. All his pictures are of food, and to
be even more specific, not just food. He's narrowed it down to
keeks, so not even desserts cake specifically. He's a cake
photographer. He's a cake overfall. Imagine you contacted
two of them to find out the offering, and the cost to get
the photos that you really need. You probably will looking for 10
to 20 photos that you could use to promote this new tasty
business, and the generalist told you it costs $1,000, and
the kid photographer told you it's $1,500. Now keep in mind.
These photos are to make you more profitable. You want to
make sure that you're in the right hands that you don't have
anything to think or even worry about. And the person was taking
your photos. That's the only type of photography that they
do. So they're exceptionally good at that. Wouldn't you
prefer to pay that extra $500 so that you're short it's going to
make itself back, and possibly be starting an ongoing business
relationship with somebody that will help you to make more
money, and probably even have a quicker turnaround time, because
it would have been extremely experienced at doing this. So
the point I'm making here is that you can usually charge more
when you want expert at doing something, because you're seen
as an authority and as a specialist. The next thing is
where to start. How do you even figure out what your niche is
this can be an extremely frustrating task for some
because there's so many things that you think you're interested
in so many different types of photography you will want to do.
And you don't want to pigeonhole yourself into just one. So what
do you do. First off, I want you to relax a bit. Just chill out
and hit the like button if you haven't done so already, it'll
help you relax, especially if you're getting value from this
video so far. We're good. So as I was seeing, know that you
relax. What you want to do is I'll bring dump, not in the
toilet, but on pen on people on the phone. Whatever it is that
you can articulate your thoughts. First, you want to
look at what you're good at what you're really good at. Let's say
that you were trying to get into photography, starting a
photography business. And I'm thinking, you would have some
experience with making some extra cash with that skill, so
make a list of all the different types of jobs and gigs you
already had like the food photography that I just
mentioned. Did you do any weddings before. Did you do any
family shoots corporate events, headshots. The next thing you
want to do or think about is making a note of all of the
types of niches that you're interested in what you're
passionate about what you want to be associated as,
even if you have never done it before. Now that you've had a
brain dump. Don't forget to flush and wash your hands, and
when you're done with that, what I want you to do is narrow down
the search. Now the aim is to find a balance between what you
experienced in what you're already good at and what you're
actually interested in starting with what you're good at is the
best place to start because it's the easiest thing we've made
that other lists about interests, because if you're
interested in a particular niche, you will put all the
efforts in a little bit more. Won't you, he would show an
interest in pushing forward and getting better, but at the same
time, there should be some kind of a balance. Let's see you
interested in something like photographing cars getting paid
for that, but you don't have any experience from actually getting
paid to shoot guys. Imagine how frustrating it would be if
you're not making any income from it, but it's your passion
you just love cars. How are you going about that how are you
going to get paid for that. What do you have to show for it. It
would quickly become something that you hate, and you don't
want that. So that brings me to the next point in why you pick
your skills over your passion, they've already gone through
getting hired by showcasing your stuff, doing work and getting
paid. Having the results to showcase having testimonials,
having work visible that you have done already. Now what does
this do. This gives you the confidence to grow your
business. It gives you the confidence to take on another
client. What people don't really mention often is that it gives
you the confidence to choose not to take on certain clients,
because you know that you can get business. You're not just
taking on a client because you're desperate. You should
pick this skill instead of your passion, because you get that
motivation injection, a surgeon motivation because there's
nothing better to give you a push to move on, pushed a little
further to continue doing what you're doing. When you make
progress, and when you get offered money for what you have
to offer the world. What I found is that it's really hard to keep
pushing forward to grow, to keep learning to do the hard stuff.
When you're not getting paid. And so when you choose skill,
over picking passion. The truth is that you get paid faster for
your service. What I mean is the process of getting a client by
choosing a niche that you already have experience and
skills in versus just choosing a niche that you don't, but it's
also easier, and once you become the expert here. It's simpler to
transition or to branch off into a related business or, in this
case of photography business, but it's also easier. And once
you become the expert here. It's simpler to transition, or to
branch off into related business, or in this case.
Another type of photography business now after you picked a
niche is not the end as yet. You just choose. No, you have to
demonstrate, who you are. What you're about what it is that you
do, and the audience that you want to serve you want to do
that by showcasing all of your best work of that niche on your
social media your Instagram your Facebook, using the food
photography as an example,
you can showcase the different ways that you light, food that
really gets the best results the most attention on social media,
perhaps mentioning the type of cakes that you have a difficult
time to shoot, because you want to eat it before you're done.
Well, I have that problem. And of course, your professional
website. It should be centered around what you do and who you
do it for. Because when these potential buyers check out your
professional portfolio in a professional space online, it
would be way more effective that message would clear to them in
words, and visually. The main point of demonstrating what your
niche is, is to commit by telling the will, what you do.
Now it's easier. It's also harder for you to jump ship or
switch without really giving it your best shot to make sure that
you decided and not just stuck in analysis paralysis. Now
what's next. Now that you've chosen a niche, you're able to
make money from it, and you have a level of interest in doing
that, and you've also shown the world or have started to show
the world that this is who you are. This is what you do. And
you're starting to be seen as an expert, what's next. Do you
always have to be seen as that guy. Do you want to be known as
that guy. The truth is, no. You can be whoever you want, you can
decide at some point. I like food. I like taking pictures of
food, but I want to start doing product photography. I'm getting
paid for that. Suppose you have already established yourself as
an expert, and as an authority. In that case, it's easier to try
different stuff to experiment with other business ideas to see
what works and what doesn't work because you're already getting
paid for a core set of skills. And if there is a positive
outcome to those experiments. Then there are many options that
you have, you can start a separate business with different
brands, different presence, suppose it's just a little bit
different from the current audience that you're targeting.
In that case, you can even have it as an add on service,
something extra that you offer, and who best to market that new
service to other than your existing customers, people who
are already happy with the stuff that you offer, you can now
quickly build up your portfolio skills testimonials and social
proof because of starting and growing your authority in one
niche boost. Now let me know in the comments below what type of
photography, or what business that you want to get paid for.
Did you pick a niche, let me know below what that is. And if
you found this video useful then you're going to want to check
out this playlist next, because once you figure out what your
niche is and do some of the things that we spoke about in
this video, then this entire playlist will help you to become
more profitable. So check that out next, and I'll see you over
there.