Okay. So we're getting dressed here. Again, being quiet. I've got five people
sleeping in the house right now. Okay. And now just as quietly as we came,
we're going to exit the building. We're now driving to the gym. I usually try to
listen, on the way to the gym, I try to listen to something more sort of
profound and, I don't know, spiritually stimulating than say later in the
morning, I'll be listening to more like a business development kind of book or
something. Right now I'm listening to Man's Search for Meaning by Viktor
Frankl. So every morning, we go through the Inner Circle Voxer thread. Inner
Circle's my mastermind and this is where everybody kind of posts what they're up
to so this way we're all able to kind of stay on top of each other's goings on.
And then I'll usually post to a voice message. Good morning, Inner Circle.
Jeff here. Checking in after a week. As far as catching up on last week's
messages, it looks like some good progress. In particular, Drew and Sean
and the other Drew, all crushing it. Love seeing the progress, you guys.
Let's all share what's on tap for the week. I'm eager to get caught up, not
just myself but with all you guys. So let me know what's the latest for this
week and we'll talk to you tomorrow.
It's pretty much the same routine every morning. I start my watch. I'll bike for
15 minutes Then I will lift for, depending on the day, about 40 minutes
and then I'll bike out the duration. We gotta be out of here by 5:50. So it
gives us 80 minutes total workout.
All right. Piano time.
So we'll ditch our backpack and our water bottle. Grab
a little sip of that coffee we invested in earlier.
To the office.
Here's my disaster of an office. That's where the magic happens. I listen to
those audio books in short little snippets and I find that that way, every
time I listen, I can pick one thing to hone in on and then just sort of stew on
it for a minute. So on that little jog, the little five-minute jog over here,
there was a line in Scaling Up that said the bottleneck is always at the top of
the bottle and the issues in an organization are usually issues with the
leadership. Yeah, that one hit pretty hard. Anyway, we'll set our piano timer
for 45 minutes. I don't really have a really structured routine. I spent so
many years being really structured about how I practiced the piano that it's
actually nice to have it be kind of the one unstructured part of my day.
I'm sure you've also noticed I hurt my wrist.
Hurt it at the gym and
exacerbated it because I refused to rest it because I like playing the piano too
much. I've been practicing Chopin's Revolutionary Etude because it's almost
all left hand.
So today we're actually going to cut piano short because I made
a booboo. I forgot that I was supposed to make my daughter's sandwich for her
this morning and go out to the casita to help her get something because she gets
scared going outside in the dark. So my dad duties call me home. We're leaving
15 minutes early.
We'll jog back to the car.
And go about our day.
It's like if you're going to do, if you're going to
do 10X effort, if you're going to do 10 times more than, you know, the average
let's say, because you think about it, there was a time in my life I was a
one-man band and I was doing as much volume as an affiliate marketer as a
team of 10 people realistically. But you can't do that by working the effort,
working the hours of 10 people. You can't work 400 hours a week. So you have
to have all these little processes and shortcuts woven together throughout your
life that shave 2% here, 5% there, 3% there. You compound a lot of little
incremental improvements and you start to see how you could get to 10 times the
effort of a normal person. There's coyotes in our backyard. We have an
advisor, one of our advisors is in Portugal. So I try to be the first
person on the threads every morning but getting up at 3:30, he still beats me to
it because he's six or seven hours ahead. So he's already like posting
sales and chiming in. So it's kind of like a running joke to see if I can beat
him to the threads every day even though he's got a six or seven hour headstart.
Do you think that we are more open with our kids or less open with our kids than
other parents?
More open? Good. I hope so. Love you. Like for reals, I love you. Have a good
day.
Text me. Preteen girls. And I know it's only going to get more, just the
emotions and the moods. But it's one of the reasons I do what I do because I'm a
lot more flexible and available to be a parent. It doesn't even take that much
time. It's just little things like occasionally being able to meet her for
lunch, little, being able to take her to school or the bus.
Aw, my sweet girl.
Stella: I love you.
Jeff Lerner: I love you. Are you just saying that because there's a camera or
do you really love daddy?
Stella: I just love you.
Jeff Lerner: Aw, I love you so much.
I love you so much, Stella. I got to go.
So it's eight o'clock which means my calls are officially about to begin. I
have a call with my business partner at eight. I have our operations call at
nine. I have our content team meeting at 9:30. That's 45 minutes. And I have our
growth hacking meeting with our social strategists at 10:15. That's 45 minutes.
Midday nap time. Set my timer for 30 minutes. That gives me five to 10 to
fall asleep and still get my required 20. You know, I generally only sleep
five to five and a half hours at night. I usually get to sleep around 10:00,
10:30 and then get up at 3:30. Mostly because from after Stella goes down
around 8:00 8:30, that's my only alone time with Jaqueline. And so, you know, I
don't want to like be having to go to sleep at nine o'clock. So the way I've
made it work because, you know, five hours every night isn't enough because I
find if I take these 20 minute naps, what I found is five hours at night plus
a 20 to 30 minute nap during the day, because you kind of break the day into
two cycles with the nap. I actually ended up with the sustained energy level
that I would normally feel if I slept probably closer to seven hours. So it's
actually more efficient. Saves me about an hour to an hour and a half every day
to break up the sleep like that. 30 minute nap window. And that's how we
roll.
Wake up time. So yeah, now I've got a block of just creative time and I really
like, Mondays, the schedule works really well because you have what's known as
the maker's mind and the manager's mind. And I don't know, you can Google it,
like read about it. But it's like a theory on how the brain functions for
different types of work. So it works really well on Mondays, especially that
I have all my meetings in the morning so I have my manager's mind all morning.
Then I take a little nap, totally reset the brain and pop up. And now I get to
live in a maker's mind space for, I guess I've gotta be home at 4:00. So I
got about three and a half hours to just create.
So I'm eating, what is this? Meal number three? Plus I had my two muffins. So
this is like calories number, I think it's 900 through 1,200. These are
prepared meals. I get them from a place here locally. They tend to run about 50%
protein, 30% carbs, 20% fat. Maybe more like, some of them are like 40/40/20.
Some are 50/30/20. Some of them are like 50/40/10. They tend to be pretty clean.
Part of my whole philosophy is just like minimizing the extent to which I give
things a place in my life that they don't fit. And I think with food, it's
really easy A lot of times to think of food as like an experience. And I try
to, and I love good food. If anything, I love it too much. So like there's times
when I'll go eat and it's an experience. But day to day, like the whole question
of like, hmm, what do I feel like eating? I feel like that's giving food a
bigger place in life than it really warrants most of the time. When you
think about like an animal in the wild, they don't go like, hmm, what do I feel
like eating. They more are like, well, what's there? And I think that you just
kind of construct the food part of your life as like a system that serves the
long term goal of like health and consistent energy. And you just do it.
We're going back home earlier than normal because we're meeting a
homeschool teacher for my son, Jace. He does some work with me and I want him to
be able to travel to events. Learning is important. Education is important.
School is an example of a really inefficient way to deal with a really
important thing because you're trying to deal with it in mass. And so you're
trying to like educate all these people and the only way to do anything whenever
you have to service the lowest common denominator is to make it really clunky.
And so by getting a private homeschool teacher, I think we can educate Jace
much more efficiently, much more effectively, much more empathetically
because not everybody has the same learning style and much more flexibly.
You know, pretty much not have to, it's like same thing, same thing I talk to
adults about. Not having to trade all your time just to follow the systems
plans, the system protocol for your life. Hello.
Stella: I missed you.
Jeff Lerner: I missed you so much, sweet girl.
Jada, are we going to pick up your friend?
Jeff Lerner: I think it'd be cool if Donald Trump bought TikTok.
All right. So heading home. A successful Monday. Just wrapped up our finance
meeting. Now we're heading home to the house. Going to see the fam. Just man,
by now, let's see, I've, we've been at it for 14 plus hours. So, you know, a
little ready, actually 15 hours. I guess I'm ready to relax a little. But at the
same time, there's I guess more work to be done which is the best work. It's
getting to be with the fam and pretty much take orders from Jaqueline for the
rest of the evening.
Stella: Daddy, we're making [inaudible].
Jeff Lerner: What are you making, Stella?
Stella: Slime.
Jaqueline Lerner: Show him.
Jeff Lerner: Pretty exciting. You have sprinkles in your slime, sweet girl.
Stella: Look, it kind of does.
Jaqueline Lerner: It kind of does what?
Stella: Smell like [inaudible].
Jeff Lerner: What's up world? Jeff here.
It's 9:30. Crawling into bed. The goal
is to be asleep by 10:00, 10:30. That gives five, five and a half hours till
we wake up and do it again. I guess that's a good night. Say good night.
Jaqueline Lerner: Good night.