- In this video, you're gonna discover how
to save hundreds of hours by outsourcing blog
and SEO content for your website,
to boost your organic rankings and drive more traffic,
without writing a single word.
So maybe you don't like writing.
You procrastinated.
You don't know what to write.
Or you just don't have the time.
Whatever it is, you will never have to write again,
after watchin' this video.
And this is extremely useful if you're publishing content
for your site or maybe you wanna get more organic traffic.
Whatever it is, this video is gonna help you.
Plus, by the end of it, you'll learn how
to outsource the whole process to your virtual assistant,
to save you hundreds of hours of time.
But before we jump in, please make sure you smash a like
on the video and subscribe,
if you haven't already. (bell rings)
So how does the four-stage blueprint work?
Well, essentially, it's going to save you hundreds of hours.
Plus, it's cheap content.
You don't need to pay much at all.
And it's gonna make hiring
high-quality writers extremely easy.
And the four steps basically are, first of all,
you're going to hire and find a writer.
Then, you're going to give him a brief
on how you want the article written.
Third up, you're going to create a blog outline,
which takes about two minutes.
And finally, you're gonna outsource the whole process
so that once it's set up, you never need to touch it again,
and it'll generate high-quality SEO content
for your website without you touching it.
Okay, so for step one,
you're gonna head on over to upwork.com.
If you haven't already signed for account,
make sure you sign up before following on with this video,
and then just click on Post a Job here,
and basically we're gonna advertise and find writers
that we need for outsourcing to our team.
But there's a very select method for this,
and if you follow the same steps I use,
then you're gonna be able to find high-quality writers
for a very affordable price,
that can actually follow instructions.
So this will help you filter out the good writers
from the bad ones.
So click on Create a new job post.
And actually, for the sake of this video,
I'm going to use an existing post
so that you can see how I've managed
to attract writers before.
So click on Continue here.
In the title, just put something basic like,
are you a blog writer?
Simple, straight-to-the-point.
I usually categorize it as content writing,
because that's what you're trying to get.
Then click on Next.
And in this section,
this is basically the job advert, right.
So you can see it's pretty short.
There's nothin' magical about it, but it does the job.
So what you're gonna do is basically change this
to whatever niche that you're in.
And here you can see like a list of bullet-points, right?
So this is to make sure
that the writer understands their expectations
with the job and also how it's gonna work.
And plus, we've included a bullet-point here
about how to follow instructions, right,
because a lot of writers, when they're on Upwork,
they're just blasting out proposals
without even looking at the job description.
We want to make sure
they've actually read the job description
so that we know, first of all, they can follow instructions,
also that they take a bit of care in their work,
so that's why I've made sure they include in ROCK
at the start of your application.
And then I've also included some of the benefits too,
just to make sure that the job is more interesting to them,
so like they'll get weekly projects and regular work.
If they're a good fit,
I can land them more work with my friends
and that I'm easygoing and easy to work with.
And then also, at the bottom here,
we've included information
about how much they're gonna get paid.
This is actually, in general,
for writing blog content online,
it's actually quite a cheap rate.
Any less than that,
I tend to find the quality dips pretty badly,
so that's why I stick to $50 for 2,000 words,
and then the call-to-action, let's talk, right.
So we'll click on Next here.
Details, it's gonna be an ongoing project,
'cause you're gonna be hiring them regularly.
I don't usually include any screening questions,
simply because the bullet-point about including ROCK
at the start of the application is enough
to screen people out, but also when we start talking
to them directly, we'll ask them a few questions,
and it'll be much easier.
The other thing is, well,
if you have too many screening questions,
it's gonna put some writers off,
because this isn't a particularly well-paid job,
and therefore, when they see a whole bunch of questions,
they may not take the time to reply to it,
which means you'll get less writers for your job.
So click on Next here.
And you can throw in like some additional skills
to sort of narrow down who you're looking for.
I usually go with Worldwide here.
What I would recommend is that you look in particular
for writers around Western countries
where English is their first language, okay.
So you can get much cheaper rates from writers in India
or in Pakistan and places like that,
but I also tend to find the quality isn't quite the same.
And really, if you want high-quality content,
then you need to focus on writers who speak English
as their first language.
So we're going to narrow this down to Australia,
United States,
the good old UK
and Canada, and finally, New Zealand.
To be fair, on this website, most of my writers come
from the UK and also from the US.
I don't tend to get many writers
from New Zealand or Australia.
So let's click on next here.
Anyone can find it.
If you try to hire a whole team here,
then I recommend clicking More than one freelancer,
and you can just type in the number here,
10, click on Next.
Pay a fixed price.
I usually put a very high budget in here,
so even though I'm paying $50 for 2,000 words,
the higher your budget is, the more it's gonna stand out
on a list of job applications,
because where most people are advertising
with a budget of $100 or $200, puttin' in 1,500, here,
makes the job application stand out more, which means
that you're gonna get more writers applying for your job.
And then I usually put it around entry-level,
because obviously the pay isn't amazing,
and also to be fair, writers,
they don't need to be the best in the world.
They just need to be able to follow your instructions
and write at a decent level.
Let's click on Next.
And here, you can review all the details of your job.
And once you're done, just click Post Job Now.
So once you've posted the job on Upwork,
wait 24 hours and that'll give writers enough time
to apply for your job advert.
And then once you're done,
you're gonna see something like this
on your Upwork dashboard, right.
So click on here, click on your job title,
and this is actually a position I've already hired for,
but we're just gonna go through some proposal.
And then basically, you wanna make sure
that the writers are qualified and ready
to start writing high-quality content for your site.
So let's go through an example list, right.
What you wanna be looking for is writers
with a high job success score,
so anything above 80% is pretty decent.
And if you click on the profile here,
you can actually scroll through
and see their reviews so far, right.
But the other thing as well,
you want to make sure that they've included ROCK
at the start of their application, as we discussed before,
because then you can actually see, okay,
they can follow instructions, and when you give them work,
they're actually gonna do it to the instructions
that you've asked for, right.
So this guy, he looks pretty decent.
We can message him.
Basically, just message him,
ask him to write a 100-word sample on a random topic,
just to gauge the quality of their work,
and most writers are pretty open to that.
Certainly, 100 words usually only takes
about 10 minutes to do, if that.
And that just gives you an idea of the quality
of the work, and if it's decent,
then you can start moving on to the next stage.
So what I would do is go through this list,
filter out the writers you're not sure about.
So for example, this person has earned $0 so far,
so we'll click the down button there.
Keep going through.
Like this writer, they look pretty good,
100% job success score.
They've earned a decent amount.
This writer, not so much.
Also, watch out for the country, too.
As I said before, I recommend only working with writers
who speak English as their first language, just so
that you get the highest quality possible for your content.
And then just go through the whole list,
following the steps I've described.
And after that, you'll have usually around 10
to 15 qualified writers that you can start talking to.
Next up, you're going to create the article outline
for your writer to fill in.
So this is basically a list of the topics
that you want your writer to write about,
how many words it should be, how long it should be,
what type of keywords to include,
all those sorts of things, and bear in mind
that on-page optimization is so important now,
so you really need to know this,
and that's why I use Surfer SEO for this.
It's not a free tool, but you can get a free trial
if you just want to try this out and check it out.
It's like, you can do a $1 trial for seven days here.
And basically, once you're logged in,
it's going to look something like this.
And from here, you can create a article brief
in about two minutes.
So rather than you doing all the research,
wasting your time or hiring your team to do it,
you can pretty much automate the whole process,
using Surfer SEO.
As you can see here,
I've created all these article outlines.
And the article outline is gonna look something like this.
And as I said before, it's data-driven.
So they look at all the top-ranking websites
on the first page of Google and then they figure out,
okay, what's working for your competitors,
what word count should you use,
how many words should you include, how many headings,
paragraphs, images, what sort of keywords
and the topics to include too.
So this is all data-driven.
You don't need to do the research yourself,
and it will save you a lot of time.
And obviously, don't use this as gospel,
you use a bit of common sense as well,
because it is a piece of software,
and maybe sometimes you'll need to customize it.
But it will save you a good amount of time,
doing most of the research, and for 20% of the work,
you get 80% of the results.
And if you click in Customize Here,
you can see they've analyzed the amount of traffic
and words each of these URLs gets for this search term
on the first page of Google.
So yeah, it's a very quick and easy tool
that you can use.
And once you've created this here,
your writer can actually go in.
You can share the link here,
so you can click Copy sharable link,
and then your writer can go in, write all the content,
and you can see it as it's written in real-time
so that you can see what your writer's doing,
how well they're gettin' on
and the overall finished product.
The content editor almost works like Google Drive,
so you and your team can edit it at the same time,
and also it's just very data-driven,
and it gives you loads of metrics
that you probably won't have the time to check,
if you were doing this manually.
What you're gonna do next is click on Hire,
next to the writers that you want to hire on Upwork,
and once that loads, you're going
to send them the Surfer SEO outline
that you want them to fill in, along with the job offer,
so you can see the details here,
just change this to your Surfer SEO link.
You can include milestones.
So every time they write a new article,
you set it up as a milestone here, along with the due date
and the amount that you're gonna put in escrow.
And bear in mind, the writer doesn't get the money
until they finish the content.
It actually stays in escrow, so you won't get billed
until you have the final product.
And yeah, basically hiring a writer is as simple as that.
So outsourcing your content is pretty much
as simple as that.
It's a very quick process, doesn't take long,
and it's super simple to do, as well.
Now the other thing is, as well,
that you can easily outsource this
to one of your team members.
I use a virtual assistant,
and they can manage the whole process themselves.
So it becomes an iterative cycle.
Basically, they hire the writer.
They outsource to them.
They create the Surfer SEO outline.
And they do that for each of the keywords that I give them.
So I give my virtual assistant a spreadsheet
that they can break down, in terms of keywords,
the outline that they need,
the number of words they need, and then all I have
to do is set up the muscle on our network.
And it's as simple as that.
And this becomes a cycle
which I basically don't need to touch.
My virtual assistant could take the concept from my writers
and then post it straight on to WordPress, and yeah,
basically publishing content becomes a very passive
and easy process, and that's something I'd recommend to you.
And if you're not sure how to outsource it,
you could even give your team this video
and use it as a training video
so that your team knows exactly how
to outsource content passively,
without you even managing the process.
So that's it for me and how to outsource your content
so that you never need to write again.
Now obviously, this is a cycle,
and you just need to tweak, optimize the process
and keep improving it every week
so that you see even better results
and making it faster every single time.
So thanks for watching.
If you have any questions, please let me know
in the comment section below,
and subscribe if you haven't already.