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fanta is among the world's most popular and beloved soft drinks being sold in over 188
countries and over 150 flavors including lime pineapple elderflower peach apricot watermelon
blackcurrant and the most popular by far is of course orange for over 75 years the brand has
dominated the soft drink market in countries like brazil argentina germany spain italy and japan
only slightly underselling the absolute juggernaut that is coca-cola but in 2015 the coca-cola
company who owns the phantom brand ignited a storm of controversy when it ran a television ad
in celebration of fantas 75th anniversary the ad which retells the history of fanta
using stop-motion animated bottles concludes with the words to celebrate we are bringing
back the feeling of the good old times with the new fanta classic good like before just today
the ad was met with horror especially in germany for as many critics were quick to point out the
so-called good old times of banter's creation just happened to coincide with the third reich for many
fanta has since become inextricably linked with the nazi regime along with other such brands like
volkswagen hugo boss and ibm and for more on that please check out our previous video the time the
nazis teamed up with ibm for mass murder it's a truly crazy one but are these allegations true
was fanta actually invented by the nazis well as with many things the answer is is complicated the
story of fanta begins with the story of coca-cola invented by atlanta pharmacist john pemberton
in 1886 as a nerve and digestive tonic by the early 1930s coca-cola had come to dominate the
domestic soft drink market the company generating some 30 million gallons of the drink syrup and
40 million dollars in sales per year with the brand firmly established in the united states
coca-cola was keen to expand internationally and one of its early success stories was the
new national socialist regime of the german chancellor adolf hitler through its german
subsidiary coca-cola gmbh based in the city of s and the company strove hard to associate itself
with the nazi regime and win over the german people under the leadership of american-born ceo
ray powers coca-cola gmbh advertised in nazi party magazines erected billboards at stadiums in berlin
and nuremberg where party rallies were held and sponsored the 1936 berlin olympics in 1937 at the
reich working people's exhibition in dusseldorf a coca-cola photographer snapped a photograph
of reich's marshall hermann goering and joined the company's product the image was widely used in the
company's advertising much like a similar picture of soviet premier nikita khrushchev drinking pepsi
would be used 22 years later and for more on there please check out our previous video that time
a soviet general invented clear coke and pepsi had one of the world's largest navies yes really
coca-cola gmbh also engaged in some rather more suspect advertising following hitler's annexation
of austria in may 1938 ray power's right-hand man german-born max kite convened the 9th
annual german concessionaires convention where the coca-cola company displayed a giant banner bearing
three prominent swastikas and when hitler annexed the czech sudetenland in october of that year
kaite ran a magazine ad showing a hand holding a bottle of coke over a map of europe with a slogan
yes we have an international reputation these campaigns proved incredibly successful and by
1939 coca-cola gmbh had 43 bottling plants and more than 600 distributors in germany
and was selling more than 4.5 million cases of bottles per year even the fuhrer himself was
reported to be an avid coke drinker though unlike goring no photographic evidence of this survives
but alas these good times were not the last as hitler's thirst for conquest became increasingly
apparent country after country began to publicly condemn the nazi regime in response reich's
marshal goering launched a campaign of economic self-sufficiency banning or discouraging the
import of a wide variety of foreign goods guering targeted coca-cola in particular after discovering
that bottles of coke sold in america bore hebrew lettering indicating that the drink was kosher
as german coca-cola sales began to plummet powers and kite accused their parent company of being run
by jewish board member harold hirsch and pressured american company president robert woodruff to
fire him when woodruff refused kite then lobbied goering for an exception to the import ban however
following hitler's declaration of war against the united states on december the 11th 1941
the american government imposed a full trade embargo against germany this not only severed
communications between coca-cola gmbh and company headquarters in atlanta but cut off all supplies
of vital syrup ingredients max kite who had taken over as ceo following the death of ray powers
in 1938 contacted robert woodruff via neutral switzerland and informed him that he would do
everything in his power to keep the subsidiary afloat until the end of the war no longer able
to produce the company's flagship product kite asked his chief chemist dr wolfgang scheiterlegg
to come up with an alternative drink using only ingredients readily available in germany
schedule egg blended together various industrial by-products including whey from cheese making
apple pressings from cider production and whatever surplus citrus fruit could be sourced from fascist
ally italy to produce a clear slightly bitter yet surprisingly refreshing concoction in an incident
that has become legendary in advertising circles when kite asked his marketing department to come
up with a name for the new drink he encouraged them to use their imaginations or fantasy in
german in response veteran salesman joseph knife immediately blurted out fanta and nikon was born
fanta was an immediate success in wartime germany selling nearly 3 million cases in 1943 alone and
allowing coca-cola gmbh to continue operating at a near pre-war capacity at first the drink was
sweetened using the artificial sweetener saccharin but in 1941 the government allowed the use of 3.5
beet sugar this led to fanta being widely used by german housewives as an alternative
source of highly rationed sugar for sweetening soups stews and desserts
meanwhile axe keith fought off numerous attempts by the nazi regime to take over and nationalize
coca-cola gmbh even taking a bureaucratic position in the office of foreign property
to keep the company out of the government's hands all the while coca-cola headquarters in atlanta
had no idea whether kite was working for them or for the nazis when germany surrendered in
may 1945 they were surprised to discover that kite had kept the company's factories and labor force
intact allowing coca-cola production in germany to resume almost immediately kite even handed over
all the subsidiary's wartime profits to the parent company as well as the recipe for fanta however
coca-cola saw no further need to market what they viewed as a cheap wartime expedience
and immediately discontinued the brand but by the early 1950s coca-cola was facing major competition
from its main rival pepsi cola and in a bid to diversify its product line the company resurrected
the phantom brand in 1954. this new fanta was developed in naples italy and based on
locally sourced oranges rather than apples as in the original nazi era formulation packaged
in a distinctive ring-necked bottle created by the legendary industrial designer raymond loewy orange
fanta hit the european market in 1955 and proved to be a massive hit sales soon expanded to africa
asia and latin america and by the 1960s fanta was being bottled in 36 countries often in unique
regional flavors and like pepsi and coke before it banter also managed to penetrate into the
communist bloc reaching the soviet union in 1979 and china in 1984 but the one market fantas seemed
to fail to conquer was the united states this was a deliberate policy on the part of coca-cola who
refused to market panther domestically for fear it would cut into strong sales of its
flagship product venter thus limped along in the united states until the mid-1980s when coca-cola
discontinued the brand domestically altogether it was not until 2001 that fanta was relaunched
in the u.s and with a concerted marketing push the brand quickly grew from negligible sales
to its current place in the top 10 most popular american soft drinks now all of this brings us
back to our original question was fanta created by the nazis and the answer appears to be well
no not really while the nazis were responsible for the ingredients shortage that directly
inspired the creation of fanta from the beginning to end the production and distribution of the
drink was an entirely private affair conceived by max kite as a means of keeping coca-cola gmbh
afloat and saving his workforce from military conscription and though he prominently displayed
nazi symbols at company events and publicly celebrated adolf hitler's 50th birthday in 1939
kite himself refused to join the nazi party allow his company to be nationalized or even
pocket his factory's profits for himself despite immense government pressure to do so in 1945 a
government official even threatened kite with charges of treason if he did not hand over the
company but the official was killed in an air raid before any charges could be laid for this reason
while coca-cola quickly pulled its controversial 2015 ad a spokesperson was quick to assure
consumers the 75 year old brand had no association with hitler or the nazi party we wanted to remind
our consumers of their childhoods for example the design we used of the classic annulated bottles
comes from the 1960s this is not to say however that max kite and coca-cola gmbh did not engage
in unethical practices during the war throughout the conflict some nine million zwangzhabita or
forced foreign laborers captured from konkan territories were used by the nazi regime in a
wide variety of industries accounting for nearly a fifth of the german labor force by 1944. though
records are spotty according to mark pendergast author of forgot country and coca-cola coca-cola
gmbh was almost certainly among these companies quote later in the war kaite used chinese labor
and people who would come from anywhere in europe the war brought them from everywhere
confronted with such accusations over the years the coca-cola company has paid millions of dollars
into a compensation fund for those forced to work in german industry during the war then
there is the matter of robert woodruff and the coca-cola company continuing to do business with
nazi germany right up until the 1941 embargo when the war in europe had already been raging for two
years as pentecost points out this phenomenon was far from unique to coca-cola some industrialists
like henry ford were in fact nazi sympathizers while others such as walter tegel of standard oil
avoided taking sides but saw nothing wrong with doing business with the nazis like his friend
and hunting companion tegel woodruff practiced expediency so in conclusion go ahead and enjoy
your phantom with a clear conscience but always remember history is complicated and that such was
the evil of the nazi regime that not even the best of intentions could prevent it from tainting every
single thing that it touched so i really hope you found this video interesting if you did please do
hit that thumbs up button below don't forget to subscribe and as always thank you for watching