it's the SEO Etsy search engine optimization in 2019 and why the Etsy
search is not for you hey I'm Pam Duthie and this is the second in my series of
videos explaining and deep diving Etsy search engine optimization so if this is
something you're interested in wait till the end of the video and you'll get cards
to link you back to the first video don't forget to subscribe and come back
off and so you've just created an awesome listing but it's not showing up
in search or you've had a really great listing that was doing so well in search
but certainly it's not there it's not showing up in search anymore that's not
fair why is that s because Etsy search is not for you I'm sorry to say this I
know it feels like you put all the work in and it's just not fair
why isn't Etsy showing you but we have to think about what the purpose of a
search engine is for a search engine is not for your items to be promoted or
showcased by Etsy I'm sorry that's just not the case the purpose of a
search engine is to take the people who are searching for an item to the decent
items that they might want to buy and bring them together so if we look at it
simply the purpose of eat see search engine is to make Etsy money it is to
show the people who are searching the items that they're most likely to buy so
that they have a good experience on search so that they're more likely to
buy and so that they're more likely to keep coming back and spend even more
money on eat see that is the entire purpose of a search of the eat see
search engine but Pam I'm paying my twenty cents
shouldn't eat see be showcasing me I pay to put this listing up and this is a
common misconception our twenty cents is not to be seen in search we pay 20 cents
to allow our item to be listed to have our item in our shop
it's basically saving us from hosting our own website and all the expenses
associated with that it is not about being found it's just allowing us to
have the item there showing up in our in our shop having all the
infrastructure that allows us to have an awesome listing on a shop that we can
share with our friends the Etsy search is for Etsy but don't be discouraged
because if we know the why of a search engine then we can work with it in order
to get ourselves seen and all search engines have a slightly different way
for example Google wants people when they type in a question to immediately
be able to find the answer to that question it doesn't want people to go to
one website and go oh that wasn't it I have to go to this website and have to
go to this website it wants the the one click that that searcher makes to take
it to the place that's telling it the answer something like YouTube you're on
just now Google owns YouTube so the search engines similar but the reason
why is different for YouTube the entire point is they want people to come on
YouTube and binge watch 40 videos all at once so they don't just want the
question to be answered but they want it to be answered by someone who's
compelling and interesting but you won't just watch this one video of mine on SEO
you'll then go and watch twenty other videos so the person that brings people
in and keeps them engaged in watching longer is more likely to be shown and as
we said on eetzi the purpose is to make eat see the most money so we can use
that in a few simple ways obviously make our listing the best that we totally can
whatever search term we're looking for whatever keywords we have found that
seem pretty good make sure our listings are the best that they can be our
photographs pop off the page compared to whatever and else's are our descriptions
are beautiful and descriptive so the so the buyer knows that exactly everything
they want to know about our item our prices are competitive certainly not too
cheap and our products are quality and when people come and buy from us they
get the best customer service but other things that are super important are
trained to not be misleading the search engine don't miss tags don't look and go
that's a tag that people are searching for that looks super that looks like I
could do really well in there it's got nothing to do with my item but I'm still
gonna use it because at the end of the day when a buyer when someone types in
that they're wanting a baby hat and up pops a ring they're not happy with this
search engine then firstly they're not going to buy your item but they're also
not going to come back to Etsy if the search engine doesn't give them what
they're looking for then they won't come back there's other places to go so make
sure your tags are is honest and specific as possible so you're shown to
the right people so the buyers get a good experience so Etsy gets a good
experience so buyers and eats you learn to trust you and they're gonna show you
more but not only that Etsy has to experiment so you might have been do mow
you might have done everything perfectly well and suddenly you're not in the
front page and you can't even see what's changed one thing that's a problem is
obviously when you're in the front page of a decent search term you get seen a
whole lot more you have a whole lot more opportunity to get sales than other
people that aren't seen in search so what could happen if a search engine
only relies on the metrics of how many sales how many likes all the rest of it
it can happen that the same item appears on the front page all the time and
that's not ideal because it might not still be the best item so eat see every
now and again does have to experiment with different listings it way back in
the day we used to call this Etsy flips
where what was on the front page would be flipped off the front page and
something else would turn up there and they kinda the good thing is and it's he
flips probably what got you there in the first place eats he gave your item a
chance when you dived in for an important keyword phrase that other
people were ranking for other people were doing awesome for but Etsy said let's
see if this item let's see how it goes if we show it to customers so you had a
little flip your item got seen to a few people it did well so Etsy said
this item is doing better than this other item so we'll push it up there so
equally what can happen is you might have been sitting on that front page but
someone else made a list in elites he said let's give this new listing a try
and see how it does so it'll put this new listing on the front page and if the
new listing does well if when people see this listing they click on it and buy it
more than they clicked on and bought your item then that item will stay on
the front page however if your item did better then it's likely it will come
back onto the front page eetzi has to research it has to learn it has to
experiment but really simply puts bear in mind the search isn't for you we aim
to get on the search we do our best with search engine optimization we make our
best listings that we can but each he has every right not to show us it sucks
I know it sucks and if you do everything right there's every chance that they
will show you but remember the search engine is not for you it's for the
customer don't try and game it don't train
mislead don't train con people just try and make the best listing you possibly
can and then eat see will hopefully fall in love with your item and share it to
their customers thank you so much don't forget this is the second video in our
range deep dive in Etsy SEO you can see the rest in the playlist here and don't
forget click on the subscribe so you get notified of my other videos thank you so
much