HOUR.
BUT FIRST, AS WE KICK OFF OUR
CES COVERAGE, THE AUTO WORLD AND
INVESTORS ARE RIVETTED BY
DUELING HEADLINES.
ONE OF THE BIGGEST IS VIRTUAL.
GENERAL MOTORS’ CEO MARY BARRA
KEYNOTED BY UNVEIL ISING THE
ALL-ELECTRIC CIVIL RAD DOE FROM
DETROIT. -- SILVERADO.
TWO ORE COMPANIES HERE AT K --
CES.
WE’VE GOT A CAMERA ON CITY LAND
DIS’ MASSIVE BOOTH.
THEY ANNOUNCED THAT IT PLANS TO
GO ALL ELECTRIC, NO MORE
INTERNAL COMBUSTION CARS, BY
2028, AND THOSE PLANS BEGIN WITH
THE CROSSOVER CONCEPT CALLED THE
CHRYSLER AIR FLOW UNVEILED
ONLINE.
YOU CAN SEE FROM OUR LIVE CAMERA
RIGHT THERE DOWN ON THE FLOOR,
IT’S ACTUALLY JUST A COUPLE
HUNDRED YARDS AWAY FROM WHERE WE
ARE NOW.
AND SONY, WHOA, COMING A LONG
WAY FROM INTRODUCING A WALKMAN
YEARS AGO HERE.
PULLING A PAGE FROM APPLE,
BREAKING NEWS THIS MORNING THAT
IT’S GOING INTO THE EV BUSINESS.
YEP, THE CAR BUSINESS.
WHAT CAN WE SHOW YOU?
THE PROTOTYPE RIGHT HERE ON THE
FLOOR OF THE WEST HALL WHICH IS
WHERE I AM, CES AUTOLAND.
GM WOULD HAVE BEEN HERE BUT
CHOSE TO UNVEIL IN DETROIT SO
LET’S TAKE YOU TO DETROIT LIVE
WHERE MARY BARRA JOINS US LIVE.
YOU’RE FRESH OFF YOUR VIRTUALITY
NOTE, AND EVERYBODY THOUGHT THE
SILVERADO WAS GOING TO BE YOUR
BIGGEST HEADLINE.
YOU BROKE THE NEWS THAT BY MID
DECADE GM WILL SELL PERSONAL
AUTONOMOUS CARS.
WHAT ARE THEY GOING TO DO, AND
WHAT WILL THEY LOOK LIKE IN.
>> WELL, WHAT WE SAID IS AS
EARLY AS MID DECADE, BUT WE
THINK THERE IS A MARKET FOR
PERSONAL AUTONOMOUS VEHICLES
WHEN YOU LOOK HOUR ALONG THE
TECHNOLOGY IS WITH CRUISE.
WE BELIEVE THEY’LL BE THE FIRST
TO HAVE LARGE SCALE VEHICLES.
AS EARLY AS MIDDLE DECADE WE
COULD HAVE PERSONAL AUTONOMOUS
VEHICLES WHICH ARE READY FOR THE
CONSUMER.
IT PUTS MORE NODES ON THE
NETWORK, GIVES US MORE SCALE, SO
IT BECOMES REALLY A MOMENTUM
PLAY FOR US.
SO WE’RE EXCITED ABOUT THAT, BUT
WE’RE ALSO SUPER EXCITED ABOUT
THE SILVERADO EV.
IT’S DOING EXCEPTION
EXCEPTIONALLY WELL.
IN FACT, THE LIMITED EDITION RST
MODEL SOLD OUT IN 12 MINUTES
ONLINE, AND ORDERS ARE STILL
CONTROL -- ROLLING IN.
WE’RE SUPER EXCITED ABOUT ALL
THE VEHICLES.
LIZ: WE’RE SHOWING IT ON THE
SCREEN RIGHT NOW.
LET’S TALK ABOUT THE ORDERS.
YOU OPENED UP THE ORDER BOOK
RIGHT AFTER YOUR KEY NOTE.
YOU SAY YOU SOLD OUT IN 12
MINUTES.
THAT IS STUNNING.
WHAT DOES THAT TELL YOU ABOUT
THE DEMAND FOR HEAVY DUTY
VEHICLES THAT ARE HUGELY POPULAR
ALREADY BUT ALL ELECTRIC?
>> WELL, I THINK THERE’S GOING
TO BE A HUGE MARKET FOR TRUCKS
BOTH LIGHT DUTY AND HEAVY DUTY.
WE’RE SUPER EXCITED ABOUT THE
SILVERADO EV.
AGAIN, THE LIMITED EDITION SOLD
OUT, BUT WE WANT TO MAKE SURE
EVERYONE UNDERSTANDS WE ARE
STILL TAKING ORDERS FOR THE
SILVERADO E BECAUSE WE’RE GOING
TO HAVE VEHICLES FROM STARTING
AT 39,9 ALL THE WAY TO JUST OVER
$100,000 AND INCREMENTS IN
BETWEEN, 50, 60, 70.
SO WE ARE TRULY GOING TO HAVE A
PURPOSE-FILLED EV TRUCK FOR
EVERY POSSIBLE NEED THAT PEOPLE
HAVE FOR TRUCKS FROM AN ELECTRIC
PERSPECTIVE.
AND, YOU KNOW, LEADING PERFORMS
ACROSS THE KEY METRICS TRUCK
OWNERS LOOK FOR ALONG WITH
400-MILE RANGE.
SO A VERY SIGNIFICANT TRUCK, YOU
KNOW, YOU CAN SEE ALL THE STRESS
VERSATILITY THAT THE TRUCK HAS,S
THE MULTI-PRO TAIL TAILGATE,
THIS IS A TRUCK FOR TRUCK
BUYERS.
LIZ: YEAH.
400 WHILES ON A SINGLE CHARGE,
THAT’S -- MILES ON A SINGLE
CHARGE, THAT’S GOOD FOR STAMPING
OUT RANGE ANG SITY.
IT’S ALMOST LIKE HAND TO HAND
COMBAT IN THE AUTO WORLD.
CITY LAND DISANNOUNCED THAT
CHRYSLER, YOUR COMPETITOR, IS
GOING TO GO ALL EV BY 2028.
ARE YOU GOING TO MATCH THAT?
>> WELL, WE ACTUALLY ALREADY
ANNOUNCED THAT.
WE PLAN IN THE U.S. TO HAVE ALL
OF OUR LIGHT DUTY VEHICLES BE EV
BY 2025, AND WE’VE ALSO
ANNOUNCED THAT WE’LL HAVE HEAVY
DUTY HYDROCHECK VEHICLES BY THAT
TIME.
WE’RE VERY EXCITED, AND WHEN YOU
LOOK AT NOT ONLY THE CIVIL RAD
DOE EV TRUCK, BUT ALSO THE
EQUINOX, THE BLAZER EV, THE
CADILLAC LYRIC THAT GOES ON SALE
IN A COUPLE MONTHS, WE TALKED
ABOUT THE SIERRA EV AS WELL, WE
JUST HAVE A WHOLE HOST OF EV
VEHICLES THAT’LL JOIN BOTH THE
EV, EUV AND THE HUMMER THAT’S
ALREADY BEING DELIVERED.
WHEN YOU LOOK AT THAT PORTFOLIO,
THAT’S WHY WE’RE CONFIDENT WE’RE
GOING TO BE NUMBER ONE IN EV
SALES MID DECADE IN THE UNITED
STATES.
LIZ: OKAY.
BUT I’VE GOT TO PUSH YOU HERE.
DO YOU FORESEE A TIME WHEN
GENERAL MOTORS WILL NO LONGER
MAKE INTERNAL COMBUSTION
VEHICLES?
>> WELL, AGAIN, WE SAID BY 2035
ALL OF OUR LIGHT DUTY VEHICLES
WILL BE, WILL BE EVs, AND
WE’RE LOOKING ALSO WHERE WE’LL
BE AROUND THE GLOBE.
IN CERTAIN PLACES YOU NEED TO
MAKE SURE THAT YOU HAVE THE
RIGHT CHARGING INFRASTRUCTURE.
BUT WE ARE LEANING HEAVY INTO
EVs SO, YES, WE BELIEVE IN AN
ALL-ELECTRIC FUTURE, AND WE’RE
THE MOST AGGRESSIVE IN THE
UNITED STATES FOR LIGHT DUTY
VEHICLES WITH SETTING THAT GOAL
OF 2035.
LIZ: OKAY.
I’VE GOT TO ASK YOU ABOUT TESLA
BECAUSE YOU GUYS CAME OUT
PUNCHING IN SAYING THAT WE’RE
GOING TO OVERTAKE TESLA AS THE
LEAD IN SELLING THESE ELECTRIC
VEHICLES IN THE FUTURE.
THERE ALMOST SEEMS TO BE A
LITTLE BIT OF BARB TRADING HERE.
IN FACT, GENERAL MOTORS LAST
MONTH RELEASED ITS ICON OF THE
ALL-ELECTRIC HUMMER, AND IT
APPEARED -- IF I DIDN’T KNOW
BETTER, IT LOOKS LIKE IT WAS
ROLLING RIGHT OVER THE CYBER
TRUCK MADE BY TESLA.
OBVIOUSLY, ELON MUSK IS NOW
RESPONDING SAYING, YOU KNOW
WHAT?
GM HAS,S QUOTE, ROOM TO IMPROVE
WHEN IT COMES TO REACHING YOUR
GOALS.
WHAT WOULD YOU SAY TO THAT?
>> YOU KNOW, WHAT WE’RE FOCUSED
ON IS UNDERSTANDING THE CUSTOMER
AND KNOWING WHAT THEY WANT.
THAT’S WHAT GENERAL MOTORS HAS
BEEN DOING FOR YEARS, AND THAT’S
WHY WHEN YOU LOOK AT THE EQUINOX
THAT WE’RE GOING TO HAVE THAT IS
RIGHT IN THE HIGH VOLUME MARKET
FOR CONSUMERS IN THAT
$30,000-35,000 PRICE RANGE, WHAT
THEY’RE LOOKING FOR, WE’RE ALSO
INVESTING A QUARTER OF A BILLION
DOLLARS TO MAKE SURE THAT WE’RE
GOING TO HAVE THE RIGHT CHARGING
INFRASTRUCTURE TO REALLY SERVE
THOSE CUSTOMERS WHO ONLY BUY ONE
VEHICLE AND PUTTING THEM IN A
POSITION WHERE THEY CAN BUY AN
ELECTRIC VEHICLE.
, GIN MOTORS HAS THE HIGHEST --
GENERAL MOTORS HAS THE HIGHEST
LOYALTY IN THE UNITED STATES.
SO WE’RE GOING TO LEVERAGE THE
GREAT LOYALTY IN OUR CUSTOMER
BASE THAT WE HAVE.
WE HAVE A TREMENDOUS FOOTPRINT
THAT WE’VE ALREADY DETERMINED --
CONVERTED.
AND WE’LL SHORTLY HAVE 50% OF
OUR FOOTPRINT IN THE U.S. AND IN
CHINA CONVERTED TO PRODUCING
ELECTRIC VEHICLES.
SO WE’RE HERE TO TAKE ALL OF THE
MOMENTUM THAT WE HAVE WITH THE
RELATIONSHIP WITH CUSTOMERS AND
MOVE THEM INTO EVs AND MAKE
SURE WE NOT ONLY PROVIDE THEM
WITH A GREAT VEHICLE, BUT A
GREAT OWNERSHIP EXPERIENCE AND
SERVICES AND SUBSCRIPTION MODELS
ON TOP OF THAT TO REALLY CHANGE
THE WHOLE VEHICLE EXPERIENCE.
LIZ: WELL, THAT THING BEHIND
YOU, THE SILVERADO ALL-ELECTRIC,
IS REALLY A HUGE STEP.
THANK YOU FOR JOINING US.
WE’VE GOT TO GET IN THAT CA LACK
LYRIC -- CADILLAC LYRIC.
I WANT TO TEST DRIVE THAT THING,
OKAY?
THANK YOU SO MUCH.
>> I LOOK FORWARD TO IT.
THANKS AGAIN FOR THE
OPPORTUNITY.
LIZ: OF COURSE.