- [Instructor] Hey everyone my name is Neil Patel
and welcome to CRO Unlocked.
This is a training course.
It happens over two weeks.
There are six videos in total
along with cheat sheets,
worksheets, PDFs, handouts,
so that way you can improve
your conversion rate.
A little bit about me.
My name is Neil Patel as I mentioned.
I'm the co-founder of ad agency,
NP Digital, where we help companies
grow their traffic
as well as improve their conversion rates.
I'm also the owner of Ubersuggest
which is an SEO tool.
In the past, I've created a few other companies
like Crazy Egg, which is a conversion tool
that has heat maps,
Kissmetrics which is no longer around,
QuickSprout which was my old blog,
Hello Bar and a few others.
I've helped a lot of big businesses
improve their traffic,
grow their revenue.
I've also helped a lot of small businesses
do the same
as well as increase their conversion rate.
And I've delivered results
for a lot of companies.
The point I'm trying to make here
is not to brag that,
"Hey, I've worked with all these brands."
It's more so to show you that
if these brands trusted me
and I continually work with big brands like this,
is because the stuff I'm doing is working
which means when I give you stats,
data, tactics, strategies,
make sure you follow them
and take the time to implement them.
Because if you do,
you'll generate more revenue.
If you're new
to the art of Conversion Rate Optimization,
I'm going to take the next minute
to catch you up,
so we're on the same page.
My co-founder of Crazy Egg.
He's now the full owner.
He's actually also my brother-in-law.
He has a quote and I love it.
"When you get back to the basics,
marketing a simple.
Marketing means getting people
in your store.
And once they're there,
getting more of them to buy.
Online marketing means the following:
new signups equals
traffic times conversion rate."
It really is that simple.
And some examples of this is,
if you have an email opt-in,
you have 100 visitors,
10 people put in their email address.
That's a 10% conversion rate.
If you're selling a product
and you have 1000 visitors,
30 of them buy,
that's a 3% conversion rate.
The course focus is going to be
to double your leads and sales.
Doesn't matter if you're B2B, B2C,
the goal is to get you more sales.
And over the next two weeks,
I'm going to give you the lessons,
workbooks, resources,
tools, cheat sheets,
everything you need to grow.
Quick stat for you.
Internet Commerce is projected to grow
year over year.
It's projected to grow over
to $6.54 trillion by 2023.
That's massive.
And conversion optimization
can help you generate more sales.
Keep in mind commerce isn't just
selling physical goods on your website.
It's also selling services.
You can be an accountant.
That's considered online commerce
or e-commerce as well.
Believe it or not
when they look at these stats and data.
So why should you do
Conversion Rate Optimization?
What's the easiest leverage point
that you have in your business
to increase your sales
and your revenue sometimes by 20%, 30%.
And in some cases,
two times, five times
without spending any more money on advertising?
And when you raise your conversion rate by 100%,
that means you're doubling your sales.
And that means you
can spend more money
on marketing and traffic acquisition
to grow even faster
and beat your competition.
Here's a example of a retailer,
and optimizes 500 daily orders.
Average initial order is $65,
upsell price is 55,
upsell conversion rate is 5%,
total upsell is 25
upsell revenue is 1,375.
On the flip side, if you're optimized,
you're getting 500 orders a day.
And your average initial order value is $65.
And your upsell price is still $55.
But if you can upsell instead of 5%,
you can upsell 15%.
Your total upsells would jump to 75
instead of 25, which means in total
your upsell revenue would be $4,125.
It's a massive difference.
The difference is $2,750 per day.
Conversion Optimization
is how you get more people
to give you more money.
One of my friends, Jared Mitchell
and his wife, Alana Mitchell,
who run Skincare by Alana,
they have a website that teaches people
about skincare and beauty.
And despite having more than $3 million
in website revenue,
they knew there was
much more opportunity to grow.
So their solution was to build
a strong foundation with SEO,
as well as optimize for conversions.
And they improved their CVR
by over 200% using surveys
and split tests and SEO.
And that revenue really had an impact
on their life,
because it just drastically
boosted their profit margins,
their self-funded business
and it changed her life so much so,
they're even able to move
into a better neighborhood
for their kids
and things worked out quite well
and they're still growing today.
Here's another one
Private Label Extensions.
Challenge, they are a wholesale extension supplier
based in Atlanta
who want to increase their traffic
and conversions within their space.
Their solution:
They helped augment their full-funnel strategy
with relevant messaging,
lead capturing and email marketing
as well as helping them rank
with high quality content link building.
And when they tied all that in
with some CRO,
the revenue increased from 3.1 million
to 7.9 million.
They were on the Inc 500 list
which is the top 500
fastest growing companies,
two years in a row, which is amazing.
And their traffic of course increased as well.
Your website is probably earning
roughly 1/5 of what it should be
and that's why you need to do
Conversion Rate Optimization.
And I'm going to teach you what I learned
over the last decade
so you can go and implement it.
And each week,
you'll have a few action steps to complete
and I'll give you the worksheets,
downloadable assets and actions
and cheat sheets
and everything that you need.
And you'll be able to download them
at neilpatel.com/training
and then click on CRO Unlocked.
And in the first lesson, The Overview,
you'll find the CRO Industry Fact Document
as well as the Course Itinerary.
And I want you to keep in mind,
CRO is all about 1% gains, you know,
if you've heard any of my speeches before,
I always use the example of Dave Brailsford
and I love it.
He's won the Tour de France six times,
and he's like,
"You're not going to win
by pedaling faster or eating better.
Everyone does it.
Everyone trains hard.
But it's all the little things.
You get good sleep the night before.
Did you optimize
the aerodynamics of your helmet?
Your seat?
Are your shoes comfortable?
All those little things
is what really helps you win."
And that's how you build big companies over time,
just like Toyota.
They never built
a $272 billion business overnight.
It was done over 82 years
and they just optimized
little little things over time.
And that's how they won.
By the end of this course,
you'll know how to optimize your site
for more conversions
and you'll be able to drive
more better results.
So that's it.
If you enjoy this video,
like it, share it, tell people about it.
And make sure you check out
neilpatel.com/training
and click on you're on CRO Unlocked
so you can get all the assets
and the files you need as well.