Hi. This is Alejandro Cremades, and today we’re going to be talking about how to start
a remote business. Before we get started, make sure that you hit that subscribe button,
and this way, you will never miss out on any of the videos that we roll out every week.
Here’s the thing. Now is the time – it’s the time in history when more than ever, you
need to take control over your future, over your destiny, and that’s why having a physical
space perhaps is more the old school, is more the traditional way, it’s more of a luxury
maybe, but things have changed quite a bit, and now it’s all about adjusting to the
new reality. And the new reality is about being able to work from absolutely anywhere.
In today’s video, we’re going to be breaking it down for you and giving you enough insights
to understand how to go about it. So with that being said, let’s get into it.
Why start a remote business? Ultimately, there are many, many different reasons, but you’ve
seen some of those benefits. Some of the brick and mortar business actually went remote.
Since 2004, they’ve been super successful at it, and nowadays, especially with the pandemic
that COVID created, in other areas that are triggering this and accelerating, being able
to work from your own home is becoming a necessity. Here, let’s break down for you some of those
advantages as well, and different factors. Lower overhead
Lower startup costs Efficiency
Profitability Scalability
Access to better talent Lower net costs of hiring and managing teams
Flexibility Business continuity
More competitive pricing Then, you want to incorporate and set up your
business. You want to understand if you want to incorporate as a Limited Liability Company,
if it’s maybe like a C Corp., if it’s an LLC, Limited Liability Company, maybe it’s
because it’s going to be more of a lifestyle, more of a small operation, perhaps you’re
not going to have to go out and raise money – if it’s a C Corp, essentially it’s
what most hypergrowth companies startups choose to go with because essentially, they’re
going to need to raise money from outside investors. Potentially, one of the promise-land
types of dreams could be to go and do an initial public offering – going public, and most
of those companies operate as a C Corp. Those are the ones that are the most flexible and
perhaps out of Delaware. Also, you’re going to want your tax ID.
Those are all going to be things in which you want to have a corporate lawyer that walks
you through it so that you have the right type of package, the right type of structure,
and the things are ultimately organized. Otherwise, you’re going to be sorry much later because
things could blow up, and if you don’t have things well-structured, that could be catastrophic.
The business idea. When it comes to the idea itself, develop a business plan. Do some research.
Try to understand how big the market is. Is the market big enough to really justify all
the sweat and the tears that you’re going to be putting into this? Always, it’s better
to have an average team executing in a super big market than, let’s say, an amazing team
in a small market because that is going to really limit your growth. It’s going to
also limit the returns of those investors that are going to be investing in you.
So since you’re taking the leap of faith, since you’re going to be taking this tremendous
risk and perhaps sacrifices, too, that will come with it, why not just go in big? Try
to go after a market that is maybe 1-billion-dollar-plus so that that is going to give you a really
nice outcome when you’re able to take things to the next level and you’re being successful.
Communication. When you’re doing remote work, it is critical that you have the communication
super, super, nailed down to a T. What this means is you need to have the proper set of
tools to do the communication on video, for example, or calls. Maybe you’re using Zoom;
you’re using Google Hangouts; you’re using Skype. Whatever you guys or gals prefer, but
essentially, it’s something that creates that efficiency and where you’re able to
streamline the communication. Perhaps you can also use other tools to be able to chat
and to message one another in real-time so that you’re not waiting for the text, for
those messages to come in on your phone. Maybe you’re using tools like Slack, Trello,
Asana, or Monday to understand where things are and keep that flow of communication going
with whatever projects and initiatives that you’re dealing with. Then, also, perhaps
for the storage, you’re going to need to have somewhere in the cloud all the information
that the employees can access. That could be Google Drive that you share with the team,
or Dropbox, whatever it is, but you need to have a place where people can go and retrieve
whatever piece of information that they need in order to be effective.
Hiring. Here, the world is your oyster at the end of the day. Now, it’s not like you’re
narrowing it to a specific location. It’s just a certain amount of people that can be
part of this. Now, you can hire from anywhere in the world because you’re creating a remote
business. Again, you’re going to be going for skillsets, for people that maybe align
with your vision, with your mission, with what you’re trying to accomplish. Some of
the things that those business owners look for are some of the following:
Being disciplined and empowering remote team members and getting out of the way
Hiring for value instead of just on price Automating payroll
Swiftly picking candidates and hiring fast Also, you should ask for references. Being
able to make some phone calls for people that have worked with that individual in the past
so that they can tell you what their experience typically is going to be very hard for those
to lie to you because when you’re doing the interview, when you’re getting the CV,
maybe someone has worked on it to position it in a way where they think that you’re
going to bite. Again, when you’re making phone calls to
people that have worked in the past with that individual, it’s going to be very hard for
them to lie to you, and this is going to be a very good opportunity to have two, three,
or four calls, or whatever that is. Then, start to track certain patterns, whether that
potential employee was being someone that was reliable, someone that they could trust,
someone that had integrity where they were able to deliver on their promise. Those are
things that you are going to be getting from some of those reference calls.
Then, the other thing that you can do is use tools like Upwork. Via Upwork, you can not
only hire potential contractors for your business, but then you can keep a nice track on their
time, on what they have been performing in terms of tasks, and that helps you to be organized
and also pay people by the hour so that you’re not worrying about full-time employees and
getting those payrolls at the end of the month. It’s maybe like work that they do whenever
there is work available. You need to know as well how you will supervise
your employees. The worst thing that you could do is micromanage – being all the time on
top of people, following up all the time, checking in. What happened with this? What
happened with that? You need to trust your people. You need to delegate on them. You
need to empower them. Micromanaging is disempowering, is diminishing, and you definitely don’t
want to do that. As I was saying, you can either use Upwork to check the status and
performance that they’ve made. You can do weekly check-ins, where you get on the phone
with them, and maybe with those communication tools, you can use those as a way to get that
streamline of communication between the two of you. Forbid yourself from doing any type
of micromanaging. Your values: vision and mission. This is critical.
This is something that you want to rally your customers, your vendors, your employees, everyone
around that and have that sense of alignment because that is going to be critical. There’s
a much bigger purpose, and that is going to be an incredible drive for everyone to push
at the same time, with the same moves, all in synch.
I would love to hear on the comment section below what you’re up to and how you’re
thinking about structuring your remote business. Also, throw a Like to this video if you liked
what you watched, and subscribe to the channel so that you don’t miss out on all the videos
that we’re rolling out every week. And in the event that you need any help with your
fundraising efforts, please shoot me an email. My email is alejandro@pantheraadvisors.com.
Thank you so much for watching.