Hi there. My name is Carolin Soldo.
Welcome back to our channel with the most powerful business scaling strategies
for your powerhouse business. Today,
I want to talk to you about planning for your marketing campaigns and your value
proposition,
which is how your programs and services are positioned to your market.
And there are two very specific things I want to address. Number one,
your messaging,
and what you say in your communications and how your positions and number two,
the delivery platforms of your choice for your marketing campaign.
This is pride three of our seven prep planning series to help you consistently
grow your company with ease and excellence. As always, before we get started,
make sure you hit that as bell and you subscribe to our channel.
So you always know when new episodes become available here every week.
Welcome the powerhouse business on YouTube. I am your host, Carolin Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love?
Let's go planning for your marketing campaigns and your messaging and your
delivery is one of the most important things you can do for your business
because high quality prospects are the lifeblood right off your company.
When you have them, you can make more sales,
you can close more deals and you can do the work you're meant to do over the
years.
I can honestly say that marketing has been our number one tool in our
competitive edge. When it comes to growing our company,
what has helped us continuously grow our company year over year because we have
them planning our marketing.
We're looking at what we say and we're using the latest tools.
And we also know how our market wants to consume our marketing
message, which is really important.
So there are fine nuances in which your customers and your
audience wants to consume your content.
So when it comes to content marketing and your videos and your blog posts and
your emails and your messaging,
there might be some shifts going on in your industry right now that you need to
be aware of. So you're not lacking. You're not staying behind.
You're not competing with too many people, but you're always leading edge.
And you're always on top of your game. If you're a coach, a consultant,
a service provider, an expert, or a speaker,
there are some really important shifts in the world that you need to be aware
of. First of all,
people are looking at all this noise out there.
So they're looking at really intense marketing messages.
There's political messages. There is the pandemic.
There are so many things happening.
And so we are being overstimulated with communications and messaging.
And I think this calls for a much gentler,
a much softer and much more undercover approach when it comes to
marketing even a couple of years ago,
your goal was to be a loud, was to be in people's face,
was to tell them about you all day long. So in your face type,
extreme marketing, and really obvious selling worked really well.
But I think what's happening these days is that people become sort of blind to
advertising. They become blind to influencers.
They become blind to ads in their newsfeed that are too obvious that are
really, you know, sales that are screaming at them,
sign up for this and watch this. And you know, you're doing this right,
but you're doing this wrong. So when you're too intense in your approach,
sometimes you can actually shoot yourself in the foot.
So I want you to consider not just what it is that you're saying,
but also how you're delivering this message and the tool,
the platform you're using to get this message in front of the right audience and
the perfect client for you. When you're starting with your marketing planning.
The first thing I want you to look at is your hook.
So sit down by yourself or with your team and go around the room and really ask
everybody what they think the best hook should be right now. And by a hook.
I mean, your audience is motive, your bio motive,
and that's why your customers actually buy from you, their needs,
their desires, as well as the attain points and the things they want to,
you know, get rid of eliminate alleviate in their businesses, their career,
or Civ relationships, their lives, their finances,
or whatever it is that you help them with.
So what is a good hook for you right now? Maybe what you said last,
last year, or even a couple of months ago, it's not relevant anymore right now.
And also for the future, think three months into the future, six months,
are there a certain seasons coming and going,
are there are things happening in the world that you can leverage or you have to
be aware of to make sure your messaging is on point.
Also look at how consumers needs are shifting. Like maybe their needs changed,
maybe their values, and what's important to them has shifted.
And how can you leverage this? Know-how into your hooks,
into your marketing message, your video titles, your email,
subject lines, your brochures, your events,
your podcast, episodes, your YouTube episodes.
Anything that you're doing from a marketing and messaging standpoint.
Now that'd be a good time for you to do some actual research research is
by far the best way for you to get the data you need.
So if you don't know what is top of mind for your audience, buy it. Now,
go out there and ask them, do you can find a survey.
You can do research interviews.
You can sit down with ideal clients for half hour to 45 minutes and ask
them some really pointed questions to find out what has shifted for them and
what really important for them right now,
so that you are a hook and your messaging is always on point and really hits
this spot with your ideal client or Rob. When you think about your marketing,
it is all about your message. Not only will it bring clients to you,
it also builds a vacuous station for your brand and it lets people know what
they can expect from you. So not only will this help your bottom line,
your revenue and your profit,
and it also helps you attract people for the longterm,
nourish your communities and create those raving fans and followers that will be
loyal to you for the longterm. In addition to your messaging, of course,
you want to look at your delivery platform and that is really
where your ideal clients are hanging out or where they're consuming information
and you can therefore reach them. Of course,
we know about the social media platforms we know about to Facebook and LinkedIn,
and even the new channel,
the Tik TOK and all these things that are coming and going.
So depending on your industry, your market and your people,
you need to see what the trends are in,
where people are actually spending their time to consume information so that you
can get in front of them.
At the right time with the rural is shifting everything to virtual.
It might be a virtual learning. We have online shopping,
they have virtual events and conferences and people are becoming a lot more
flexible when it gets to how they consume information and how they buy and how
they even hang out with their family and friends.
This might be an opportunity for you and your company to consider a new channels
as new ways to deliver marketing messaging to your ideal clients,
by social media. It's not the only way to reach them.
You can look at some of the private networks that are coming up and that are
sprouting out of the ground and how people are nowadays leveraging them
to be with like-minded people, to have their own communities, to be,
you know, in groups that have the same interests as them.
So think outside the box, this is about having new ideas about innovating,
about planning,
your marketing messaging and how you get that message out there to make sure
it's always on point.
I talk a lot about your online customer journey and that's really what it comes
down to. When you look at your mind marketing messaging,
it has only one goal.
And that is to get people to become aware of you,
then become interested in you then to really desire,
to work with you and buy your services and then to become loyal fans.
And so there are a variety of different options and tools available to you
nowadays to create a very elegant and effective online customer
journey,
which has people go from awareness to interest and desire and action
in an automated fashion,
and also built a real relationship with you and your brand along the way.
So maybe over the last couple of years, you have used event marketing,
or maybe you have webinars or workshops and they can still drug really,
really well depending on your industry,
but maybe it's time for you to consider something else.
There are two new funnels and new customer journeys that we have had some really
great success with. And I want to talk to you about them right now.
One of them is what I call the assessment or the quiz funnel.
You can use your assessment in a variety of industries. It could be financial,
it could be relationships. It could be accounting.
It could be coaching consulting. It could be so many different industries.
And those assessments work well because they position you as the expert.
They give your audience immediate value and insights on their next steps,
and they draw them into wanting more and potentially working with you.
That the second tool we've tested really successfully is an ebook and a video
training. Now,
this combination is best used as a training tool.
So if you do any sort of financial training or you help people
learn about a particular topic, this video,
an ebook combination is a powerful tool to communicate steps and
systems and processes that your clients can take right away and therefore
gain momentum, take action, feel the progress,
and ultimately want more come into your business and hopefully become clients.
So think outside the box again,
innovate what new marketing messaging do you want to try out?
What needs to be said based on where the world is going,
what your ideal clients are experiencing and how can you best reach them through
the online platforms as well as the customer journey that you create for them.
And now I would love to hear from you leave me some comments below what
marketing messaging works for you right now, or how are you shifting it?
What channels work well for you right now,
and which customer journeys are you building for your ideal clients. Next,
let's have a conversation to really maximize the planning of your marketing
campaigns and your messaging.
Now stay focused on your goals because I believe that your expertise and your
message deserves to be hurt.
And you're making a major impact for people as always.
If you liked this episode,
make sure you give me a like below subscribe to our channel,
share this with your friends and your colleagues and social media,
and then make sure you come back again next week.
Thank you so much for watching.
I hope this served you and I'll see you next time.
Expert. And you're building a coaching and consulting business,
or you already in coaching and consulting and you want to grow your business in
the easiest way possible.
Well then I'm your coach for the last 10 years I've been running an inc 5,000
ranked international consulting business.
And I specialize in helping women just like you achieve fulfilling success.
It's all about helping you grow your business with ease and so that it makes you
truly happy. So if you want to gain better clients, if you want to assist in my,
as your business,
if you wanted go from offline to online marketing and automate your entire
marketing process, I want to help you this month,
we're offering complimentary business strategy calls and on these calls,
we help them for you to customize growth plan so that your business can grow
with ease.
All you need to do is go to Carolyn Salva com slash apply book in a
time, and then we'll be talking each of us a couple of days from now.
I look forward to helping you grow your company with ease and excellence.